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©  D.R.
Bundesliga: Varta AG (batteries) official partner of FC Bayern Munich until the end of 2022-23

Varta AG, a brand of batteries belonging to the American group Spectrum Brands, has become an official partner of FC Bayern Munich (Bundesliga) "until the end of the 2022-23 season," announced the club on 08/02/2020. The deal is a fourth-level partnership in the German club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 174804
• Published on 11/02/20 at 11:25
©  FC Internazionale Milano
Serie A TIM: Inter Milan wear a "special patch" for Milan derby after Coronavirus outbreak in China

FC Internazionale Milano (Serie A TIM) wore a "special patch" on their shirt sleeves during the Milan derby versus AC Milan (4-2, Matchday 23 on 09/02/2020, kick-off at 20:45 CET) at the Stadio Giuseppe Meazza (78,326 capacity), to show their support for the city of Wuhan (CHN), the epicenter of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 174821
• Published on 11/02/20 at 10:50
©  FCB
FC Barcelona: a new digital strategy better suited to fans and the launch of the club's OTT platform

FC Barcelona (LaLiga Santander) has presented its new digital strategy aimed at creating a "new relationship with fans in order to adapt to changing consumer habits," announced the club on 03/02/2020. The new strategy (see document available to download) consists of addressing the club's fans…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 174765
• Published on 11/02/20 at 10:20
©  NTF
Think 2020: "$20 per point for Togo with tennis player F. Auger-Aliassime" (V-B Closon, BNP Paribas)

"For each point earned, the young Canadian tennis player Félix Auger-Aliassime (born on 08/08/2000) will donate a sum ($5) matched by BNP Paribas (to reach $20 per point). The money raised will be used to support a cause in Togo, which we chose together and which we created with the NGO Care…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Social Responsibility
• Article # 174797
• Published on 11/02/20 at 09:40
©  GSW
Global Sports Week 2020: "Don't be afraid of change, that's the thing to remember" (L. Boyer)

"We wanted this event to be different, creative, conducive to the emergence of ideas, but in a fairly clear sense: we think that things must change. Change does not mean an inevitably negative upheaval, it can be very positive! This is the most important thing. If there is one thing that I would…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 174782
• Published on 10/02/20 at 17:34
©  Stade Rennais FC
Ligue 1 Conforama: Olivier Létang, executive president of Stade Rennais, leaves the club

"Olivier Létang is stepping down as executive president of Stade Rennais FC (Ligue 1 Conforama)," announced the club on 07/02/2020. Olivier Létang had previously worked at Stade de Reims (Ligue 1 Conforama) and Paris Saint-Germain (Ligue 1 Conforama), and joined Stade Rennais as executive…
Domain(s): Clubs
• Category(ies): Legal
• Article # 174766
• Published on 10/02/20 at 16:50
©  RCDE
LaLiga Santander: Coca-Cola extends as an official supplier of RCD Espanyol until 2020-21

The Coca-Cola Company, an American beverage manufacturer, has extended its partnership with RCD Espanyol (Laliga Santander) for an additional two seasons (2019-2021), announced the club on 07/02/2020. Coca-Cola will continue as an official supplier, the fourth level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174753
• Published on 10/02/20 at 16:09
©  Premier League
Premier League: "We will move to direct-to-consumer and traditional media right sales" (R. Masters)

"During the last (rights bidding) process (for the 2019-2022 seasons) we spent quite a lot of time and invested a lot of resources in building our expertise and capacity in 'direct-to-consumer'. We considered whether strategically it would be the right time to test a few markets then and decided…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Authorities, Agencies, Digital, …
• Article # 174783
• Published on 10/02/20 at 15:35
©  NP
GSW 2020: "Fearless Football programme to prevent the sexual abuse of women" (Prince A. bin Hussein)

"We're doing a programme called 'Fearless Football' to prevent the sexual abuse of women in the sport. When we started in one of the refugee camps, we were working with UNHCR (United Nations High Commissioner for Refugees) at the time. We wanted to use football to teach them about landmark…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 174668
• Published on 10/02/20 at 14:54
©  Global Sports Week
GSW 2020: "Sustainability has become a matter of urgency" (G. de Monplanet, adidas)

"Sustainability used to be a marketing asset. Now it has become a matter of urgency. By 2024, adidas will be a zero-plastic company. We are now at 50%," said Guillaume de Monplanet, CEO of adidas France, at the inaugural Global Sports Week 2020 conference in Paris (FRA) at the Carrousel du Louvre…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 174663
• Published on 10/02/20 at 14:04