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©  FC Barcelone
FC Barcelona: 15,000 personalised shirts to fill the Camp Nou for the match vs Atlético de Madrid

FC Barcelona (LaLiga Santander) will implement the "Aquí jugamos todos" ("Here we all play", in English) operation, which will see the stands of the Camp Nou (99,354 capacity) filled with 15,000 shirts personalised with the names of the club's supporters, during the behind closed doors game versus…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 184587
• Published on 03/06/20 at 10:50
NTF Webinar - TV rights: "Crisis favorable to the FAANGs; DAZN and IMG in difficulty" (Pierre Maes)

"The FAANGs have proved to be totally essential during this period. We can even say that the crisis was favorable to them, notably Amazon and Facebook. The OTT sports platforms, on the other hand, have been more touched. We think of the one that proclaimed itself 'Netflix for sports', DAZN, which…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 184195
• Published on 03/06/20 at 10:04
©  Girondins_Bistro Régent
Covid-19: Bistro Régent (restaurant chain) maintains its partnership with FC Girondins de Bordeaux

The restaurant chain Bistro Régent will remain a major partner and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama), according to the French club on 29/05/2020. "FC Girondins de Bordeaux and the Bistro Régent company have agreed to continue to apply the partnership contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 184520
• Published on 03/06/20 at 09:34
©  European Leagues
Covid-19: LaLiga Santander resumes on 11, Premier League on 17 and Serie A TIM on 20/06/2020

"We will start, God willing, on 11/06/2020," said Javier Tebas, president of LaLiga, on 29/05/2020, about the resumption of LaLiga Santander, after Pedro Sanchez, Prime Minister and President of the Spanish Government, authorized, on 23/05/2020, "the resumption of major sports and professional…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 184486
• Published on 02/06/20 at 17:45
©  Twitch
Exclusive Twitch: "With the lockdown, hours viewed increased by 50% each month" (Melissa Simoni)

"Every second, 1.5 million people are on Twitch (streaming platform). In 2019, we counted a monthly average of 4 million unique viewers with a total of more than 10 billion hours viewed. With the lockdown, the hours viewed have increased by 50% each month," said Melissa Simoni, sales director for…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 183666
• Published on 02/06/20 at 17:15
©  LaLiga
LaLiga Santander restart: Sevilla FC - Real Betis (Matchday 28) on Thursday 11/06/2020 at 22:00 CET

The Seville derby between Sevilla FC and Real Betis Balompié will mark the return of the 2019-20 LaLiga Santander season after a three-month suspension due to the Coronavirus (Covid-19) pandemic, on Thursday 11/06/2020 (kick-off at 22:00), confirmed Javier Tebas, president of LaLiga, on…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Legal, …
• Article # 184521
• Published on 02/06/20 at 15:39
©  D.R.
Turkey: Beko (home appliances) main shirt sponsor of Besiktas JK for 2020-2022 (€2.76m/year)

Beko, a Turkish household appliances group, has extended its partnership with Besiktas JK (Süper Lig) and has become the Turkish club's main shirt sponsor for 2020-2022. The agreement is worth ₺21m (Turkish lira/€2.76m) per year, according to Turkish media reports. Beko succeeds Vodafone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 184522
• Published on 02/06/20 at 14:30
©  Stade Rennais
Stade Rennais FC: supporters invited to create a solidarity scarf for Rennes University Hospital

"Stade Rennais FC (Ligue 1 Conforama) is calling on the creativity and talent of its supporters to create the solidarity scarf, all the profits of which will be donated to the Fonds Nominoë (endowment fund of the Rennes, Ille-et-Vilaine University Hospital) and will make it possible to provide…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 184437
• Published on 02/06/20 at 13:40
©  D.R.
FC Bayern Munich: Thomas Glas appointed director of the club's new "brand strategy" department

Thomas Glas has been appointed as director of brand strategy at FC Bayern Munich (Bundesliga), a new department within the German club, on 29/05/2020. "Thomas Glas' areas of responsibility will include management of the FC Bayern brand and the development and implementation of a corresponding…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 184482
• Published on 02/06/20 at 12:50
©  Infront
"Space for engagement with fans not at the stadium through digital technology" (B. Marty, Infront)

"I think this transition (the Covid-19 crisis) has shown us there is a lot of space for engagement with fans not at the stadium through digital technology," said Bruno Marty, senior vice-president in charge of professional sports at the agency Infront to CNN Money Switzerland on 27/05/2020…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 184490
• Published on 02/06/20 at 11:59