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©  D.R.
Ligue 1: Groupe Bastide (healthcare), main shirt sponsor of Nîmes Olympique from 2020-21

Groupe Bastide, a French company based in the Gard department and specialised in home healthcare services, has become a premium partner and main shirt sponsor of Nîmes Olympique (Ligue 1 Conforama) from 2020-21 as part of a multi-year agreement, announced the club on 26/06/2020. Groupe Bastide…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 186903
• Published on 29/06/20 at 10:00
©  Guillaume Perret/M2A
Exclusive Merchandising: "Derivative products, one of the only links with clubs during Covid" (G. Valéry, M2A)

"Our activity has experienced a historic slowdown due to the absence of sports spectacles (due to the Covid-19 crisis). During this period, some online club shops did not stop operating. Derivative products were one of the only links with clubs during this period," said Geoffroy Valéry, president…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 186787
• Published on 29/06/20 at 09:50
©  Dijon FCO
Ligue 1 Uber Eats: "Dijon FCO's finances are in the green despite Covid-19" (O. Delcourt)

"The club's finances are in the green despite Covid-19. We can look at things calmly, both for the players, the staff, the club's personnel, but also the partners. We have to look ahead and move forward. I hope that by the end of August, we will be able to play in a full stadium as normal," said…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums
• Article # 186893
• Published on 26/06/20 at 17:25
©  D.R.
2019-20 LaLiga Santander: a cumulative audience of 3.47 million viewers in Spain for Matchday 31

Nine of the 10 games on Matchday 31 of the 2019-20 LaLiga Santander season, played behind closed doors from 22 to 24/06/2020, drew a cumulative average audience of 3.47 million viewers in Spain (2.761 million on the Movistar LaLiga pay-TV channels and 709,000 on the free-TV channel Gol) according…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 186912
• Published on 26/06/20 at 16:50
©  UEFA
UEFA launches a tender for the licensing rights to 11 product categories for 2021-2024

UEFA has launched its call for tenders for the creation of its licensed branded products for its club competitions over the 2021-2024 cycle, announced the body on 23/06/2020. According to UEFA, "the (11) categories are: • Main watch (official licensed watch partner) • White label watch (no…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 186892
• Published on 26/06/20 at 15:40
©  FIFA
FIFA: a $1.5bn Covid-19 Relief Plan "to assist the football community"

"The Council unanimously approved the FIFA Covid‑19 Relief Plan, which was designed by the FIFA administration in close cooperation with representatives of the confederations. Across its three stages, this global support plan will make available up to $1.5bn (€1.33bn) to assist the football…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 186835
• Published on 26/06/20 at 15:09
France: L'Équipe channel acquires TV rights to the Spanish Cup and Super Cup (2020-2022)

The L'Équipe channel has acquired the exclusive broadcasting rights, in France, to the Spanish Cup and Spanish Super Cup for the 2020-21 and 2021-22 seasons, as well as for the final of the 2019-20 edition, Athletic Club - Real Sociedad (date is not yet fixed), announced the the free-TV channel on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 186890
• Published on 26/06/20 at 14:39
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 186876
• Published on 26/06/20 at 14:05
©  FIFA
Women's World Cup 2023: FIFA awards the hosting of the competition to Australia and New Zealand

With 22 out of the 35 votes cast, the Women's World Cup 2023 will be staged in Australia and New Zealand, following a vote by the FIFA Council who met via videoconference, the result of which was announced by Gianni Infantino, president of the International Federation, on 25/06/2020. Colombia…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Legal, …
• Article # 186839
• Published on 26/06/20 at 13:30
Spain: Orange extends its distribution agreement with Telefonica (LaLiga and European cups)

The Spanish subsidiary of the French telecommunications group Orange is extending its distribution agreement with its competitor Telefonica, in order to distribute its football channels for the 2020-21 season, on 25/06/2020. The amount of the agreement would again be around €300m per year…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication
• Article # 186788
• Published on 26/06/20 at 12:39