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©  D.R.
Chelsea FC: launch of the 2020-21 shirt via a video and a display at Piccadilly Circus (London)

Chelsea FC (Premier League) has presented its new home shirt (designed by Nike) for the 2020-21 season on 01/07/2020. The club unveiled its new kits through a promotional video (see below) featuring a little girl named Alice in a fairy tale told by former club player Ruud Gullit (NED, 1995-1998)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 187415
• Published on 02/07/20 at 17:55
©  Manchester City FC
Manchester City FC: creation of a mobile game with new regional partner Capstone Games

Capstone Games, a Chinese company specialised in the development of video games for mobiles, has become a regional partner (second level) of Manchester City FC (Premier League) and "will become the club's official casual mobile game partner in Asia Pacific, North America and the United Kingdom,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing, …
• Article # 187425
• Published on 02/07/20 at 17:20
2019-20 Bundesliga audiences: an average 480,000 subscribers per match on Sky Deutschland (+1%)

265 of the 266 matches of the 2019-20 Bundesliga season broadcast on the pay TV channels of the TV operator Sky Deutschland, posted a cumulative audience of more than 127 million viewers, an average of nearly 480,000 subscribers per game (+1% vs 2018-19). Audience figures for the other 40…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 187438
• Published on 02/07/20 at 16:40
©  D.R.
Bundesliga: adidas succeeds Macron as equipment supplier of 1. FC Union Berlin (2020-2025)

adidas will become the official equipment supplier of 1. FC Union Berlin (Bundesliga) from 2020-21, announced the club on 02/07/2020. The agreement, scheduled to run for five seasons (2020-2025), would involve an estimated €700,000 per year, according to German media. adidas succeeds Macron, Union…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 187393
• Published on 02/07/20 at 16:00
©  FCB
FC Barcelona: 3,000 shirts with fans' names installed at Camp Nou for match vs Atlético de Madrid

3,000 shirts personalised with the names of FC Barcelona (LaLiga Santander) fans were installed in three stands at the Camp Nou (99,354 capacity) on the occasion of the game versus Club Atlético de Madrid (2-2, Matchday 33 of the Spanish league) played behind closed doors on 30/06/2020. The…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 187392
• Published on 02/07/20 at 15:20
Mediapro/Eleven Sports: collaboration on international projects including the Belgian Pro League

The Spanish audiovisual group Mediapro and the British audiovisual group Eleven Sports "will join forces on a series of strategic international projects," announced the audiovisual groups on 07/01/2020. The first collaboration between the two groups concerns the Pro League, for which Eleven…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 187357
• Published on 02/07/20 at 14:30
Mediapro: €120m to be injected into the company, including €55m via a loan (press)

The Spanish audiovisual group Mediapro is in the process of acquiring a €55m loan from Deutsche Bank (main bank), Goldman Sachs and Citi, according to the Spanish newspaper El Confidencial, on 30/06/2020. The loan is conditional on the group's shareholders injecting the same amount into the…
Domain(s): Media
• Category(ies): Agencies, Finance, Essentials Media
• Article # 187358
• Published on 02/07/20 at 13:30
©  OGC Nice
OGC Nice: Grenadier (Ineos group), official partner from the 2020-21 season

Grenadier, a 4x4 vehicle project from the Ineos group (chemicals), has become an official partner (second level) and back shirt sponsor of OGC Nice (Ligue 1 Uber Eats) from the 2020-21 season, announced the club on 01/07/2020. Ineos has owned the club since August 2019 and has been the main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 187302
• Published on 02/07/20 at 12:30
©  FC Bayern Munich
Bundesliga: Siemens (technology) extends as Bayern Munich's performance partner (2020-2023)

Siemens, a German technology group, has extended its contract as a "performance partner" of FC Bayern Munich (Bundesliga) for three seasons (2020-2023), announced the German club on 01/07/2020. This extension focuses on the provision of technologies for sustainable development. Siemens…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Social Responsibility
• Article # 187311
• Published on 02/07/20 at 11:40
©  FFF - LFP
FFF - LFP: financial agreement and protocol for the 2020-2024 period

"The FFF may organise one or more matches of the France A team (first team) outside the international periods defined by FIFA subject to the prior agreement of the LFP should they be in competition with one or more matches organised by the LFP pursuant to this agreement" - this point, which…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal
• Article # 187291
• Published on 02/07/20 at 11:00