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United Kingdom: Amazon Prime Video subscribers up by 35% in 2019

The number of subscribers to the VoD platform Prime Video (belonging to the US e-commerce group Amazon) in the UK is up 35% for the year 2019 (+11.5% in the fourth quarter of 2019 alone) according to data published by the British audience measurement institute BARB (Broadcasters' Audience Research…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Marketing - Communication
• Article # 176021
• Published on 25/02/20 at 10:59
©  Puma
Puma: a turnover of €5.502bn (+18.4%) and net profit of €262m (+40%) in 2019

Puma, a German sports equipment brand, posted a turnover of €5.502bn for the financial year 2019, up 18.4% compared to in 2018 (16.7% at a constant exchange rate) on 19/02/2020. Puma experienced double-digit growth across all regions and product categories during 2019. Footwear contributed…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 175690
• Published on 25/02/20 at 10:27
©  D.R.
Serie A TIM: Inter Milan opens an official store on Amazon, available in 5 European countries

FC Internazionale Milano (Serie A TIM) has opened an official store on the American e-commerce site Amazon, which is available in Italy, France, Germany, the United Kingdom and Spain, according to the club on 21/02/2020. "The collaboration means that Amazon users and Nerazzurri fans from the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 175996
• Published on 25/02/20 at 09:39
©  SKY
Coronavirus: football matches postponed in Italy, future games could take place behind closed doors

Paolo Dal Pino, president of the Lega Serie A, has asked the Italian Government to authorise the organisation of matches behind closed doors in the regions affected by the Coronavirus outbreak, on 24/02/2020. The League has stressed the need to hold matches of the season no later than 24/05/2020…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Legal, …
• Article # 176016
• Published on 24/02/20 at 17:49
©  AC Milan
AC Milan: new website and Instagram for the foundation of the club, which celebrates 17 years

AC Milan (Serie A TIM) has launched a new version of the Fondazione Milan website, as well as an Instagram account entirely dedicated to its news, to celebrate the foundation's 17th anniversary, announced the club on 20/02/2020. "Fondazione Milan's website has been revamped and made more…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 176004
• Published on 24/02/20 at 17:17
©  OM
Olympique Marseille: collaboration with rapper Sat l'Artificier to animate the pre-match experience

"Always looking to improve and modernise the fan experience at the Orange Vélodrome (66,226 capacity), Olympique de Marseille (Ligue 1 Conforama) is proud to announce its collaboration with Sat l'Artificier, a member of the Fonky Family (a rap group from Marseille, FRA)," announced the French club…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 175990
• Published on 24/02/20 at 16:44
©  Paris SG
Coronavirus: Paris Saint-Germain and ALL show support for China via a special shirt versus Bordeaux

Paris Saint-Germain players wore shirts displaying the message "Stay Strong China" in Chinese and in English on the club's front shirt sponsorship space, in order to show their support for the recent Coronavirus outbreak, during the club's match versus FC Girondins de Bordeaux (4-3, Matchday 26 of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Sponsors - Partners
• Article # 175976
• Published on 24/02/20 at 16:10
©  MLS
Major League Soccer: unprecedented coverage across 190 countries for the 2020 season

The 25th Major League Soccer (MLS) season, which begins on Saturday 29/02/2020 and ends in November 2020, will be broadcast in 190 countries and territories, an unprecedented coverage, according to the North American football league on 20/02/2020. The media and marketing rights agency IMG…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 175972
• Published on 24/02/20 at 15:40
©  D.R.
Manchester United FC: campaign with Cadbury (confectionery) to fight loneliness among the elderly

Manchester United FC (Premier League) have joined the charity Age UK and the British confectionery company Cadbury, to promote the brand's "Donate your words" campaign," which highlights the issues of loneliness amongst Britain's older generation," announced the club on 23/02/2020. "The campaign…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 175965
• Published on 24/02/20 at 15:00
©  D.R.
Spain: Government wants to cut gambling advertising on TV and radio by 80%

Alberto Garzon, Spanish Minister of Consumer Affairs, has presented the draft Royal Decree against the advertising of gambling companies in Spain on 21/02/2020. This law is expected to be proposed to the Cortes Generales (Spanish Parliament) during 2020. "The government wants to reduce…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 175921
• Published on 24/02/20 at 14:20