Archives 2020 (page 138/283)

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©  OGC Nice

OGC Nice: Belstaff (clothing), sleeve sponsor and "official outfitting partner" from 2020-21

Belstaff, an English clothing brand, has become the "official outfitting partner" and sleeve sponsor of OGC Nice (Ligue 1 Uber Eats) from the 2020-21 season, announced the French club on 01/07/2020. Belstaff, owned by Jim Ratcliffe (also the owner of OGC Nice), has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 187453
• Published on
©  RB Leipzig

RB Leipzig: logo slightly modified to "improve its visibility in the digital world"

RB Leipzig (Bundesliga) will have a slightly modified logo from the 2020-21 season onwards in order to "improve its visibility in the digital world," announced the German club on 01/07/2020. "The aim was to make the logo appear more compact and at the same time increase its perceived size…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 187440
• Published on
©  D.R.

Chelsea FC: launch of the 2020-21 shirt via a video and a display at Piccadilly Circus (London)

Chelsea FC (Premier League) has presented its new home shirt (designed by Nike) for the 2020-21 season on 01/07/2020. The club unveiled its new kits through a promotional video (see below) featuring a little girl named Alice in a fairy tale told by former club player Ruud Gullit (NED, 1995-1998)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 187415
• Published on
©  Manchester City FC

Manchester City FC: creation of a mobile game with new regional partner Capstone Games

Capstone Games, a Chinese company specialised in the development of video games for mobiles, has become a regional partner (second level) of Manchester City FC (Premier League) and "will become the club's official casual mobile game partner in Asia Pacific, North America and the United Kingdom,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing, …
• Article # 187425
• Published on

2019-20 Bundesliga audiences: an average 480,000 subscribers per match on Sky Deutschland (+1%)

265 of the 266 matches of the 2019-20 Bundesliga season broadcast on the pay TV channels of the TV operator Sky Deutschland, posted a cumulative audience of more than 127 million viewers, an average of nearly 480,000 subscribers per game (+1% vs 2018-19). Audience figures for the other 40…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 187438
• Published on
©  D.R.

Bundesliga: adidas succeeds Macron as equipment supplier of 1. FC Union Berlin (2020-2025)

adidas will become the official equipment supplier of 1. FC Union Berlin (Bundesliga) from 2020-21, announced the club on 02/07/2020. The agreement, scheduled to run for five seasons (2020-2025), would involve an estimated €700,000 per year, according to German media. adidas succeeds Macron, Union…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 187393
• Published on
©  FCB

FC Barcelona: 3,000 shirts with fans' names installed at Camp Nou for match vs Atlético de Madrid

3,000 shirts personalised with the names of FC Barcelona (LaLiga Santander) fans were installed in three stands at the Camp Nou (99,354 capacity) on the occasion of the game versus Club Atlético de Madrid (2-2, Matchday 33 of the Spanish league) played behind closed doors on 30/06/2020. The…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 187392
• Published on

Mediapro/Eleven Sports: collaboration on international projects including the Belgian Pro League

The Spanish audiovisual group Mediapro and the British audiovisual group Eleven Sports "will join forces on a series of strategic international projects," announced the audiovisual groups on 07/01/2020. The first collaboration between the two groups concerns the Pro League, for which Eleven…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 187357
• Published on

Mediapro: €120m to be injected into the company, including €55m via a loan (press)

The Spanish audiovisual group Mediapro is in the process of acquiring a €55m loan from Deutsche Bank (main bank), Goldman Sachs and Citi, according to the Spanish newspaper El Confidencial, on 30/06/2020. The loan is conditional on the group's shareholders injecting the same amount into the…
Domain(s): Media
• Category(ies): Agencies, Finance, Essentials Media
• Article # 187358
• Published on