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©  D.R.
"Athletes are brands, they must behave and communicate as such" (David Drahy, Com'Over)

"We start from the premise that athletes and talents are brands, that they must behave and communicate as brands with a positioning and a strategy. Talent is one of the levers of the communication plan. It must be integrated into the global and transversal strategy," said David Drahy, founder and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 187742
• Published on 07/07/20 at 16:40
©  D.R.
Piracy: LaLiga welcomes the Danish Supreme Court's ruling against pirate websites

The Danish Supreme Court has ruled that the website Rojadirecta is illegal and should be blocked by Danish internet service providers, according to LaLiga, on 06/07/2020. The Spanish company running Rojadirecta, Puerto 80 Projects SLU, argued that the platform was not illegal because legal content…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Legal
• Article # 187862
• Published on 07/07/20 at 16:00
©  Eintracht Frankfurt
Eintracht Frankfurt: new agreement with the City to occupy and operate the stadium until 2034

Eintracht Frankfurt (Bundesliga) and the City of Frankfurt am Main (Hesse, GER) have signed a leasing agreement which extends the use of the Deutsche Bank Park (51,500 capacity) for the next 15 years (2020-2034). The club, which is also entrusted with the operation of the stadium, will be in…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 187851
• Published on 07/07/20 at 15:10
Formula 1: 1.06 million viewers in France for the first Grand Prix of the 2020 season on Canal+

The first Grand Prix of the 2020 Formula 1 season, the Austrian Grand Prix, won by Valtteri Bottas (FIN, Mercedes), drew an average of 1.06 million viewers, with a peak audience of 1.24 million, on the pay-TV channel Canal+, on Sunday 05/07/2020 (start at 15:10 CET). This is the best audience…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Marketing - Communication
• Article # 187814
• Published on 07/07/20 at 14:30
©  D.R.
Chelsea FC: subsidiary Chelsea Digital Venture launches "Blue Fuel" (sports nutrition service)

Chelsea Digital Ventures, a subsidiary of Chelsea FC (Premier League) specialised in innovation, has launched "Blue Fuel", a sports nutrition service available for the general public, announced the London (ENG) club on 03/07/2020. "Blue Fuel is a personalised expert sports nutrition service…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 187841
• Published on 07/07/20 at 13:30
©  Real Madrid CF
Real Madrid CF: shirts worn by players up for auction for the benefit of the club's Foundation

Real Madrid CF (LaLiga Santander) are holding a series of auctions for shirts worn by their players in the six matches played as part of the resumption of the Spanish championship, in partnership with the specialist website MatchWornShirt, announced the club on 01/07/2020. "The proceeds from…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Social Responsibility
• Article # 187816
• Published on 07/07/20 at 12:30
©  D.R.
Serie A TIM: a tribute to Ennio Morricone on Matchday 31

"In loving memory of Ennio Morricone, the Oscar winning Italian composer, who died today (06/07/2020) at the age of 91, Lega Serie A announces that players and referees will enter the pitch to the tune of 'Deborah's Theme' (from the film 'Once upon a time in America' by Sergio Leone, released in…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 187815
• Published on 07/07/20 at 11:40
©  D.R.
Tennis: Roger Federer launches his own trainers "The Roger Centre Court" with the Swiss brand On

On, a brand of running shoes, and tennis player Roger Federer, a shareholder of the Swiss company, have launched a pair of trainers named "The Roger Centre Court", announced the company on 06/07/2020, the 17th anniversary of the Swiss player's first victory at the Grand Slam tournament…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 187720
• Published on 07/07/20 at 11:00
©  FIFA / FFF
Women's World Cup 2019: environmental and socio-economic impact study (FIFA/FFF)

"The FIFA Women's World Cup 2019 made a direct, indirect and induced contribution of €284m to France's GDP, with a net capital gain of €108m to French GDP generated by the competition," according to a report on the socio-economic and environmental legacy left by the tournament published by the FFF…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 187756
• Published on 07/07/20 at 10:20
©  D.R.
Serie A TIM: Bose (audio equipment), official partner of Juventus FC from 2020-21

Bose Professional, the premium brand of the American audio equipment manufacturer, has become a partner of Juventus FC (Serie A TIM) from 2020-21, announced the club 06/07/2020. Bose has partner status, the third level in Juventus FC's sponsorship hierarchy. "Bose will improve the Allianz…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 187722
• Published on 07/07/20 at 09:40