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©  NBA
NBA: 2020 All-Star Game TV audience up 8% with introduction of the new "Elam Ending" format

The 2020 NBA All-Star Game, played at the United Center in Chicago, Illinois, drew an average of 7.3 million viewers in the United States on the pay-TV channel TNT belonging to the North American broadcasting group Turner, on Sunday 15/02/2020 (at 18:10 US East Coast time, 02:10 CET D+1)…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 175639
• Published on 24/02/20 at 12:45
©  SPAL 2013
Serie A TIM: Orlandi Lubrificanti, main shirt sponsor of SPAL 2013 until the end of 2019-20

Orlandi Lubrificanti, an Italian motor oil manufacturer, has extended its partnership with Società Polisportiva Ars et Labor 2013 (Serie A TIM) and will once again become the main shirt sponsor of the men's team from 15/02/2020 until the end of the 2019-20 season (30/06/2020), according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 175863
• Published on 24/02/20 at 12:05
DAZN: creation of a global football advertising package "to reach more than 400 million fans"

DAZN Media, the advertising subsidiary of DAZN Group, has launched "its biggest-ever football package, offering one brand partner the opportunity to reach more than 400 million football fans in over 40 markets, across DAZN Group's OTT, digital (including the sports news website Goal.com), VoD and…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 175882
• Published on 24/02/20 at 11:39
©  D.R.
LaLiga Santander: Taiping Life Insurance becomes a regional partner of FC Barcelona in East Asia

Taiping Life Insurance, a Chinese insurance conglomerate, has become a regional partner of FC Barcelona (LaLiga Santander) for China, Macau, Taiwan and Hong Kong for three and a half seasons (2019-2023), announced the club on 21/02/2020. Taiping Life Insurance has the status of regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 175862
• Published on 24/02/20 at 11:13
©  Lagardère Sports
Lagardère Sports: 75% of the agency sold to HIG Capital, Stefan Felsing named as new CEO

H.I.G. Capital has signed a definitive agreement to acquire the sports marketing agency Lagardère Sports, according to the US investment fund on 20/02/2020. Lagardère Group will retain a minority stake of 24.9%. The transaction is subject to the approval of the Competition Authority…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Essentials Sponsors & Partners
• Article # 175864
• Published on 24/02/20 at 09:35
©  D.R.
Premiership Rugby: Z. Clapp and M. Brittain appointed marketing and commercial roles on 24/02/2020

Zoë Clapp and Mark Brittain have respectively been appointed to the position of marketing director and commercial director of Premiership Rugby, indicates the body on 19/02/2020. They will take office on 24/02/2020, under the direction of Darren Childs, CEO since 16/04/2019, to "to help lead the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 175865
• Published on 21/02/20 at 17:40
©  AS Monaco
Ligue 1 Conforama: AS Monaco donate shirts "transformed into gowns" to hospitalised children

"As part of the AS Monacoeur programme (see below), Keita Baldé (SEN) and Benoît Badiashile (FRA) went to the Princess Grace Hospital Center (CHPG), in Monaco, to donate jerseys transformed into gowns for children in the pediatric ward," announced AS Monaco FC (Ligue 1 Conforama) on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 175844
• Published on 21/02/20 at 17:10
©  VfL Wolfsburg
Bundesliga: VfL Wolfsburg offers virtual reality tour of the Volkswagen Arena

VfL Wolfsburg (Bundesliga) are now offering a virtual reality tour of the Volkswagen Arena (30,000 capacity), according to the club on 18/02/2020. Wolfsburg are the second German club to implement this feature which uses VR ("virtual reality") glasses, after VfB Stuttgart (2. Bundesliga, see…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 175843
• Published on 21/02/20 at 16:44
©  D.R.
Serie A TIM: Sorare (blockchain), crypto-digital cards featuring Juventus FC players

Sorare, a French blockchain startup, has signed a licensing agreement with Juventus FC (Serie A TIM) to integrate the club's players on Sorare's fantasy leagues platform, on 20/02/2020. Juvenuts join AS Roma (agreement on 30/01/2020), Societa Sportiva Calcio Napoli (22/01/2020) among the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 175842
• Published on 21/02/20 at 15:15
©  beIN Media Group
Switzerland: FIFA withdraws complaint, N. Al-Khelaïfi no longer accused of corruption

"FIFA informed the OAG at the end of January 2020 in writing that it had reached an unspecified 'amicable agreement' with (Nasser) Al-Khelaifi, and that as a consequence it was withdrawing its criminal complaint (from 2016) against Al-Khelaifi and also partially against (Jerome) Valcke," announced…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Legal, Marketing - Communication
• Article # 175801
• Published on 21/02/20 at 14:38