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©  Hasbro
Premier League: Arsenal FC and Chelsea FC players compete to promote Nerf toys

Nerf, a toy brand belonging to the American company Hasbro, is collaborating with Arsenal FC and Chelsea FC (Premier League) to promote its new product the Nerf Ultra One Blaster, a motorised toy gun that shoots foam darts. As part of the short colloboration negotiated by the sports and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 200014
• Published on 19/11/20 at 15:29
©  CIO
Tokyo 2020: IOC wants to organize post-Covid Olympics in 2021 "in a safe and secure environment"

"Work continues to identify the optimal solutions to host the Games in 2021 in a safe and secure environment, to protect both the local Japanese population and all visitors, including athletes, officials, and spectators," stated the IOC after the meetings organized in Tokyo (JPN) from 16 to…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Legal, …
• Article # 200018
• Published on 19/11/20 at 14:43
©  FIGC
Nations League: Bosnia and Herzegovina - Italy watched by 6.7 million in viewers in Italy on RAI

Bosnia and Herzegovina - Italy (0-2), the last decisive match of the 2020 Nations League group stage (League A, Group 1), drew an average of 6.699 million viewers on the Italian public TV channel RAI 1, on Wednesday 18/11/2020 (kick-off at 20:45 CET). This figure represented an audience share…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 199992
• Published on 19/11/20 at 13:44
Germany: DAZN signs distribution agreement with Vodafone that includes its two linear channels

The OTT sports platform DAZN has signed a distribution agreement in Germany with the telecommunications operator Vodafone, which includes its application as well as the DAZN 1 and DAZN 2 linear channels, on 18/11/2020. Vodafone will market DAZN at €9.99 per month for a a one-year contract (the…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 199975
• Published on 19/11/20 at 12:44
©  News Tank
Premier League: 16 clubs have a betting partner in 2020-21 (17 different operators)

16 Premier League clubs have at least one sports betting operator among their partners in 2020-21 as of 17/11/2020. The four that do not are Chelsea FC, Liverpool FC, Sheffield United FC and Tottenham Hotspur FC. In total, out of the 17 betting operators represented in the English league (for a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 199750
• Published on 19/11/20 at 11:56
• Updated on01/12/20 at 15:26
©  AS Roma
Serie A TIM: WIN365 (sports betting) regional partner of AS Roma in Asia from 2020-21

WIN365, a sports betting operator based in the Philippines, has become a regional partner of AS Roma (Serie A TIM) in Asia from 2020-21, announced the club on 17/11/2020. WIN365 has the status of regional partner, the fifth level in the sponsorship hierarchy of the Italian club. The company is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 199946
• Published on 19/11/20 at 11:14
©  FIFA
FIFA: Club World Cup postponed (01-11/02/2021), U17 and U20 Women's World Cups canceled in 2020

"The FIFA Club World Cup 2020 will now be held from 01 to 11/02/2021, taking place in Qatar as per the original host appointment by the FIFA Council in June 2019 (03/06/2019, to serve as a test before the World Cup 2022)," announced the international federation after a meeting of the Bureau of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 199950
• Published on 19/11/20 at 10:29
©  OM
Olympique de Marseille: OM Foundation partners with Geev (object and food donation platform)

"The OM Foundation is joining forces with Geev (a digital platform for donating objects and food) and is encouraging its community to give a show of solidarity," announced the Olympique de Marseille (Ligue 1 Uber Eats) on 17/11/2020. "While the health crisis linked to the Covid-19 pandemic is…
Domain(s): Clubs
• Category(ies): Digital, Social Responsibility
• Article # 199881
• Published on 19/11/20 at 09:35
©  Liverpool FC
Liverpool FC: inauguration of the "AXA Training Centre"

Liverpool FC (Premier League) has inaugurated the "AXA Training Centre", its new training centre "722 days since construction began," announced the club on 17/11/2020. The new facility, for which the French insurer AXA has held the naming rights since 26/10/2020, is reported to have cost £50m…
Domain(s): Clubs
• Category(ies): Finance, Sponsors - Partners, Stadiums
• Article # 199900
• Published on 18/11/20 at 17:35
©  Six Nations Rugby
Six Nations Rugby: Sarah Beattie appointed as CMO and Craig Maxwell as CCO

Sarah Beattie and Craig Maxwell have been appointed chief marketing officer and chief commercial officer respectively of Six Nations Rugby Ltd, the commercial company responsible for the organisation and management of the 6 Nations Tournament, announced the body on 13/11/2020. Sarah Beattie…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 199794
• Published on 18/11/20 at 16:55