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©  Okaia
FFF: Okaia (perfume) launches "Eau Bleue" the "signature scent of the French football team"

Okaia, a start-up from Nice (FRA) founded in 2020, is collaborating with the Fédération Française de Football and has launched "Eau Bleue" (Blue Water), "the first fragrance in its collection of ephemeral perfumes designed to refine the world of sport," said the company, which is associated with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 198923
• Published on 10/11/20 at 10:50
©  ATP
Tennis: Daniele Sano (ITA), appointed chief business officer of the ATP from 01/12/2020

Italian Daniele Sano, 44, has been appointed as chief business officer of the Association of Tennis Professionals (ATP), according to the body on 11/09/2020. Daniele Sano will take up his post on 01/12/2020 and will report to fellow Italian Massimo Calvelli CEO of the ATP, himself lead by…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Stadiums
• Article # 198969
• Published on 10/11/20 at 10:20
©  LFP
LFP: "I knew when I arrived that a renegotiation of TV rights was to be expected" (V. Labrune)

"By running for the presidency of the Ligue de Football Professionnel, I knew the general context and the associated risks. And I am ready to face them. I knew that such an earthquake was not to be ruled out and that a renegotiation of these TV rights was to be expected," said Vincent Labrune…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 198824
• Published on 10/11/20 at 09:35
©  D.R.
Rugby: Nine Entertainment acquires TV rights to Australian national teams from 2021 (€20m/year)

Nine Entertainment Co, an Australian privately owned media group, has acquired the rights to broadcast matches of the Australian national rugby teams for three years as of 2021 from Rugby Australia, according the Australian governing body on 09/11/2020. The agreement, worth AU$100m (€61m)…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs
• Article # 198924
• Published on 09/11/20 at 17:45
©  DFL
esports: ESL signs strategic partnership with the DFL (GER) to develop the Virtual Bundesliga

The Electronic Sports League, an organiser of esports competitions, has signed a "strategic partnership" with the Deutsche Fußball Liga GmbH to "further develop and professionalise the Virtual Bundesliga (VBL)" the DFL's esports competition, announced the German League on 06/11/2020. This…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, esport - gaming
• Article # 198872
• Published on 09/11/20 at 17:10
Saudi Arabia: planned launch of a platform for developing content and managing TV rights

Saudi Arabia, through the Saudi Sports Company (an entity affiliated to the Ministry of Sports), will launch "a platform for content development and managing TV rights," said Saudi Sports Minister Prince Abdulaziz bin Turki al-Faisal to the British newspaper Financial Times on 05/11/2020. The…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 198891
• Published on 09/11/20 at 16:29
©  Bybit
Bundesliga: Bybit (cryptocurrency), partner of Borussia Dortmund from 2020-21

Bybit, a cryptocurrency exchange platform, has become a partner of Borussia Dortmund (Bundesliga) from 2020-21 as part of a "long-term" agreement, announced the Singapore-based group on 05/11/2020. Bybit has the status of "Champion Partner", the second level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 198869
• Published on 09/11/20 at 15:50
©  D.R.
CIES: Real Madrid, Barça and Lyon have trained the most European Top 5 players in 2020-21

Real Madrid CF (LaLiga Santander) is, for the fifth consecutive year, the club that has trained the most players among the 98 clubs in the European Top 5 (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Uber Eats) in 2020-21, according to the CIES Football Observatory's…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Transfer Market
• Article # 198888
• Published on 09/11/20 at 15:15
©  Paris SG
Ligue 1 Uber Eats: Yabo Sports (betting) regional partner of Paris Saint-Germain in Asia (2020-2023)

Yabo Sports, a Chinese platform specialised in online sports betting and entertainment, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) in Asia for three seasons (2020-2023), announced the club on 06/11/2020. Yabo Sports has the status of regional partner, the fifth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 198723
• Published on 09/11/20 at 13:50
©  Stade Rennais FC
Stade Rennais FC: PokerStars Sports (betting) partner and back shirt sponsor for 2020-2022

PokerStars Sports, a brand of the Quebec-based online sports betting and gaming operator The Stars Group, has become a partner and top back shirt sponsor of Stade Rennais FC (Ligue 1 Uber Eats) for two seasons (2020-2022), announced the bookmaker on 06/11/2020. "The PokerStars Sports brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 198823
• Published on 09/11/20 at 12:59