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©  WHUFC
2021-22 Premier League: attendance for Matchday 29 (41,162 spectators on average per game)

Matchday 29 of the 2021-22 Premier League season drew an average of 41,162 spectators per game, from Saturday 12 to Monday 14/03/2022. The average fill rate was 97.8%. Manchester United FC - Tottenham Hotspur FC (3-2) on Saturday 12/03/2022 (kick-off at 18:30 CET) was the match that posted the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 245287
• Published on 15/03/22 at 17:00
©  Rakuten
NBA: Rakuten, partner of the two pre-season games to be held in Japan on 30/09 and 02/10/2022

Rakuten, a Japanese group specialised in internet services (e-commerce, finance and digital content), has extended its partnership with the National Basketball Association to become the presenting partner of the two pre-season games (the "NBA Japan Games 2022 Presented by Rakuten") organised in…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Media
• Article # 245271
• Published on 15/03/22 at 16:20
©  ECA
Training: ECA publishes a guide for the development of youth academies via 12 "quality areas"

The European Club Association, in collaboration with LTT Sports, has published the "12 Quality Areas Youth Football Report", the ECA's "essential guide for the development of youth academies," announced the body on 14/03/2022. The authors of the report - the ECA's third dedicated to youth…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 245259
• Published on 15/03/22 at 15:30
©  Real Betis
LaLiga Santander: Volvo (car manufacturer), official partner of Real Betis Balompié until 2023-24

Volvo Cars Group, a Swedish car manufacturer, has become an official partner of Real Betis Balompié (LaLiga Santander) until 2023-24, announced the Sevillian club on 12/03/2022. The Gothenburg (SWE) based group will display the logos of its hybrid SUVs on signage at the Estadio Benito…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 245241
• Published on 15/03/22 at 14:40
©  L'Equipe
Qatar 2022: Africa zone playoffs to be broadcast by L'Équipe (some exclusively for subscribers)

The French platform L'Équipe will broadcast, exclusively for its subscribers, the 10 Africa Zone World Cup 2022 playoff matches on 25 and 29/03/2022, announced the sports media group on 14/03/2022. La chaine L'Équipe (free DTT) will broadcast Cameroon - Algeria on Friday 25/03/2022 (kick-off at…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 245242
• Published on 15/03/22 at 14:00
©  D.R.
Sport UnlimiTECH Nice: "The digital experience meets the TV experience" (S. Audoux, Canal+)

"Digital consumption continues to develop but I don't think it should be opposed or compared to TV consumption. At some point, it won't mean much because we are gradually developing MyCanal, including on set-top boxes. The digital experience will meet the TV experience," said Sébastien Audoux…
Domain(s): Media
• Category(ies): Digital, Media, Essentials Media
• Article # 245224
• Published on 15/03/22 at 12:40
©  FCB
2021-22 LaLiga Santander: attendance for Matchday 28 (26,282 spectators on average per game)

Matchday 28 of the 2021-22 LaLiga Santander season drew an average of 26,282 spectators per game from Friday 11 to Monday 14/03/2022. The average fill rate was 67.3%. Since the beginning of January 2022, Spanish stadiums had been subject to limits of up to 75% of their capacity. This cap has…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 245220
• Published on 15/03/22 at 11:40
©  Nielsen Sports
Sports sponsorship: expenditures +107% at the start of 2021 versus the same period in 2020 (Nielsen)

"Sponsorship expenditures in early 2021 were up 107% versus the same period in early 2020. In a recent analysis of 100 sponsorships in seven markets across 20 industries, Nielsen found that the sponsorships drove an average 10% lift in purchase intent among the exposed fanbase. According to…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 245189
• Published on 15/03/22 at 11:00
©  AC Milan
War in Ukraine: AC Milan reissues an Andriy Shevchenko (UKR) shirt for the benefit of the Red Cross

AC Milan (Serie A TIM) is marketing a reissue of the shirt worn by former Ukrainian international Andriy Shevchenko during Milan's 2002-03 Champions League final victory (0-0, 3-2 on penalties versus Manchester United FC), announced the club on 13/03/2022. All profits will be donated to the Red…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Marketing - Communication, …
• Article # 245190
• Published on 15/03/22 at 10:20
©  CIO / G. Martin
War in Ukraine: "Decisions on war and peace are the exclusive remit of politics" (T. Bach, IOC)

"Everybody in the Olympic community wishes we could be more than a symbol and an inspiration. But we have had to learn once again the hard lessons that sport cannot create peace, and that decisions on war and peace are the exclusive remit of politics," said Thomas Bach (GER), president of the IOC…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Legal, Game - pitch, …
• Article # 245182
• Published on 15/03/22 at 09:40