Archives March, 2022 (page 11/26)

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©  Real Madrid CF

War in Ukraine: Real Madrid CF to donate €1m to the Red Cross and the UNHCR

Real Madrid CF (LaLiga Santander) is donating €1m to its Foundation, which will donate the funds to the Red Cross, the United Nations High Commissioner for Refugees (UNHCR) and various partner charities active in conflict zones in order to "help alleviate the humanitarian needs of those displaced…
Domain(s): Clubs
• Category(ies): Finance, Social Responsibility
• Article # 245545
• Published on
©  LFP

LFP: campaign to promote a platform for reporting examples of racism and anti-Semitism

"In partnership with LICRA (International League Against Racism and Anti-Semitism) and as part of Matchday 29 of the Ligue 1 Uber Eats and Matchday 30 of the Ligue 2 BKT (scheduled from 18 to 20/03/2022), the Ligue de Football Professionnel is launching the '#Signalez' ("report it") campaign to…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility
• Article # 245541
• Published on
©    D.R.

Allianz Riviera: "5-7 events per year other than OGC Nice matches" (P. Florence, Nice Eco Stadium)

"Other than OGC Nice matches, in the years outside Covid, we host an average of 5 to 7 public events per year: major competition matches (Euro 2016, Rugby World Cup France 2023), concerts, matches of the French men's and women's football teams, the French national rugby team, international…
Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 245533
• Published on
©  McLaren Racing

Formula 1: Google to display the Android and Chrome logos on McLaren Racing's cars

Google, an American technology services company, has become a partner of McLaren Racing (Formula 1) as part of a "multi-year" agreement from the 2022 season, announced the British team on 16/03/2022. As part of the agreement, the Android (mobile operating system) and Chrome (web browser…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 245520
• Published on
©  Le Tremplin

Fan engagement: "NFTs are a powerful tool for connecting with fans" (D. Geisser, collectID)

"NFTs are a powerful tool for connecting with fans, who love their club and are therefore willing to share their data with it," said David Geisser, co-founder and CEO of collectID, a Swiss company whose technology uses a blockchain to certify physical products and thus prevent counterfeiting, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 245494
• Published on
©  Juventus FC

2021-22 Champions League: head-to-head Juventus - Villarreal (Round of 16, second leg, 16/03/2022)

With a brand value of €565m, Juventus FC (Serie A TIM) are ranked 11th in the "Football Annual 2020" ranking drawn up by the American company Brand Finance, a specialist in the economic valuation of brands, while Villarreal CF (LaLiga Santander) are 44th, as the two clubs prepare to face each…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Investment - Shareholding, …
• Article # 245472
• Published on
©  D.R.

Tennis: Renault succeeds Peugeot as a premium partner of Roland-Garros from 2022

Renault will succeed Peugeot as a partner of Roland-Garros and "will provide a fleet of mainly electrified transport vehicles," announced Amélie Mauresmo, director of Roland-Garros (FFT), on 16/03/2022. The 2022 edition of the French Grand Slam tournament will be held at Porte d'Auteuil in Paris…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 245448
• Published on
©  The FA

Women's football: FA Cup prize fund multiplied by 10 to £3m per year from 2022-23

"We can today announce a new landmark investment into the Vitality Women's FA Cup that will see the competition's prize fund receive a significant uplift to £3m (€3.6m) per year from the 2022-23 season," announced The Football Association on 14/03/2022. The 2021-22 prize fund stands at around…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 245444
• Published on
©  LaLiga

Spain: LaLiga to launch an academy in Kuwait at the "end of 2022", its 10th abroad

LaLiga, in partnership with Austrian Business Development Group (ABDG), a business development consultancy, will open an academy in Kuwait to contribute to "the development of professional football in the country, as well as empowering young people through sport," announced the body on 15/03/2022…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 245429
• Published on