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©  Socios.com
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 250914
• Published on 06/05/22 at 16:30
©  Villarreal CF
LaLiga Santander: Villarreal CF opens an academy in Chicago, the club's 9th in the United States

Villarreal CF (LaLiga Santander) "is continuing to expand in North America" and has launched an academy in Chicago, its ninth in the United States and its 20th outside Spain (see below), announced the club on 05/05/2022. Aimed at players aged between 4 and 23, "the academy will help players and…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 250893
• Published on 06/05/22 at 16:00
©  FFF
TV rights: TF1 and M6 to broadcast France's 2022-23 Nations League matches & 25 Euro 2024 matches

The French free-TV groups TF1 and M6 have acquired the rights to broadcast the six matches of the French men's football team for the group stage of the 2022-23 Nations League (played in June and September 2022), as well as the two matches of Les Bleus in the event of qualification for the final…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 250881
• Published on 06/05/22 at 15:20
©  Socios.com
"The PSG token has generated over €30m for Paris Saint-Germain in 3 years" (A. Dreyfus, Socios.com)

"If we take the case of PSG, we chose to put twenty million tokens on sale (around €10 per unit depending on the market), three million have already been sold. It should be noted that the PSG token has generated more than €30m in revenue for the club over the past three years. Socios' job is to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 250880
• Published on 06/05/22 at 14:40
©  FC Bayern Munich
Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (May 2022)

The 18 clubs competing in the 2021-22 Bundesliga season have nearly 151 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/05/2022. The Bundesliga, which has an average of 8.3 million fans per club, is the least followed league among the…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 250837
• Published on 06/05/22 at 14:00
©  Twitter
Europa League: over 5.5 million viewers in Germany for Eintracht Frankfurt - West Ham United on RTL

Eintracht Frankfurt (Bundesliga) - West Ham United FC (Premier League), the second leg of their 2021-22 Europa League semi-final (1-0; 3-1 on aggregate), was watched by 5.85 million viewers in Germany during the first half and 6.63 million during the second half, on the private free-TV channel…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 250863
• Published on 06/05/22 at 12:30
©  LFP
LFP/European benchmark: Ligue 1, Top 5 league whose clubs generate the lowest average revenue

"There are significant revenue disparities between the five major European leagues (Premier League, Bundesliga, LaLiga Santander, Serie A TIM and Ligue 1 Uber Eats): the average revenues of Premier League clubs (€258m on average) are thus 3.2 times higher than those of Ligue 1 clubs (€81m on…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 250843
• Published on 06/05/22 at 11:40
©  Mediapro
Spain: RFEF again found guilty of abuse of a dominant position after excluding Mediapro from tender

The Commercial Court of Madrid finds the Spanish Football Federation (RFEF) guilty of abusing its dominant market position, after excluding Mediapro from the tender for the awarding of the audiovisual rights to the 2019 Copa del Rey final, according to the Spanish audiovisual group on…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 250833
• Published on 06/05/22 at 11:00
©  OL
CSR/Ligue 1 Uber Eats: Olympique Lyonnais, club most committed to the environment (Sport Positive)

Olympique Lyonnais is the Ligue 1 Uber Eats club most committed to the environment and sustainable development, according to the first edition of the "Environmental Sustainability Matrix" dedicated to the French league, published by the British agency Sport Positive on 04/05/2022 (see full ranking…
Domain(s): Clubs
• Category(ies): Social Responsibility
• Article # 250653
• Published on 06/05/22 at 10:20
©  Formule 1
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (May 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. For this new season, which began on 20/03/2022 with the Barhain Grand Prix, three teams…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 250770
• Published on 06/05/22 at 09:40