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©  VfL Wolfsburg
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 252457
• Published on 20/05/22 at 16:30
©  D.R.
Vivendi: new governance on 24/06/2022; Maxime Saada (Canal+) to join the management board

The mandate of the current management board of Vivendi will expire on 23/06/2022 and a new team will be put in place the following day, announced the French media and entertainment group on 19/05/2022, after a supervisory board meeting chaired by Yannick Bolloré. The future management board…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 252441
• Published on 20/05/22 at 15:30
©  EPCR
Rugby/EPCR: Heineken extends as title sponsor of the Champions Cup from 2022-23

Heineken, a Dutch beer company, has extended as the title sponsor of the Champions Cup from 2022-23, announced EPCR on 19/05/2022. The brand had become the title sponsor of the European Rugby Champions Cup for four years "from the 2018-19 season" on 04/06/2018. The competition will retain the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 252432
• Published on 20/05/22 at 14:30
©  Eintracht
Germany: "Frankfurt's historic victory is a great success for German football" (B. Neuendorf, DFB)

"Congratulations to the entire Eintracht Frankfurt (Bundesliga) club and its president Peter Fischer on this historic victory in the Europa League final, 42 years after their last European Cup triumph. It is a great success for German football, which Eintracht Frankfurt has represented…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Marketing - Communication
• Article # 252401
• Published on 20/05/22 at 13:30
©  DFL
Bundesliga: Sky Mexico acquires the exclusive rights in Central America for four seasons (2022-2026)

The pay-TV operator Sky Mexico has extended its partnership with Bundesliga International and acquired the exclusive rights, for Mexico and Central America, to the Bundesliga, the 2.Bundesliga and the German Supercup over the 2022-2026 period, on 18/05/2022. Sky Mexico already held these rights…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 252390
• Published on 20/05/22 at 12:00
©  Sportfive
Ligue 1 Uber Eats: Hexaom (real estate) extends as main shirt sponsor of Stade de Reims (2022-2025)

Hexaom, a French single-family home builder and renovator, has extended as main shirt sponsor of Stade de Reims (Ligue 1 Uber Eats) for three additional seasons (2022-2025), announced the club on 18/05/2022. The renewal of the partnership was once again negotiated by the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 252345
• Published on 20/05/22 at 11:00
©  Katie Smith
2021-22 Women's Champions League: "55.9 million views before the final" (Katie Smith, DAZN)

"The viewership numbers (for the 2021-22 Women's Champions League) speak volumes, with 55.9 million views and counting across DAZN and DAZN’s UEFA Women’s Champions League YouTube channel from all corners of the world. Approximately 70% of this can be attributed to DAZN’s YouTube channel while the…
Domain(s): Media
• Category(ies): Digital, Media, Social Networks, …
• Article # 252358
• Published on 20/05/22 at 10:00
©  AFC
FIFA: "We will stand united behind President Infantino's candidature" (Sheikh Salman, AFC President)

"The Asian football family is forever grateful to president Infantino for his steadfast support and commitment to developing the game in our continent. I can assure him today that we will stand united behind his candidature," said Sheikh Salman Bin Ebrahim Al Khalifa (BHR), president of the AFC…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 252344
• Published on 19/05/22 at 18:15
©  FC Inter Milan
FC Inter Milan: 2022-23 season ticket renewal campaign (prices between €269 and €2,550)

FC Inter Milan (Serie A TIM) have launched their season ticket renewal campaign to attend all 19 matches during the 2022-23 season at the Stadio Giuseppe-Meazza (78,328 capacity) at prices ranging from €269 to €2,550 (excluding discounts and hospitality), on 18/05/2022. Inter, like most Italian…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 252308
• Published on 19/05/22 at 17:30
©  Eintracht Frankfort
2021-22 Europa League final: around 9 million viewers in Germany for Eintracht - Rangers on RTL

Eintracht Frankfurt (Bundesliga) - Rangers FC (cinch Premiership) (1-1 after extra time, 5-4 on penalties), the 2021-22 Europa League final, was watched by 8.38 million viewers in Germany during the first half, 9.55 million during the second half, 8.93 million during extra time and 9.35 million…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 252321
• Published on 19/05/22 at 16:30