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©  Villarreal CF
Villarreal CF: the Estadio de la Cerámica to be renovated by the end of 2022 (budget: €35m)

Villarreal CF (LaLiga Santander) has unveiled its renovation project for the Estadio de la Cerámica (22,000 capacity) on 11/05/2022. The work will take place from 16/05 to the end of December 2022 in order for the stadium to be ready for the centenary of the club founded in March 1923. The Estadio…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Authorities, …
• Article # 251783
• Published on 16/05/22 at 15:00
©  Paris 2024
Naming: adidas, title sponsor of the "adidas - La Chapelle District" arena in Paris (FRA)

The operating company of the Palais Omnisport de Paris-Bercy (SAE POPB) has appointed the German equipment manufacturer adidas as the title sponsor of the Arena 2 built at the Porte de la Chapelle in Paris (18th arrondissement), during a board meeting held on 12/05/2022. The 8,000-seat Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 251769
• Published on 16/05/22 at 13:37
©  BVB
2021-22 Bundesliga: attendance for Matchday 34 (39,500 spectators on average per game)

Matchday 34, the final matchday of the 2021-22 Bundesliga season, drew an average of 39,500 spectators per game on Saturday 14/05/2022 (kick-off at 15:30 CET for all nine matches). The average fill rate was 96.5%, a record this season. Since Matchday 28, the majority of German stadiums have…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 251750
• Published on 16/05/22 at 12:00
©  LFP
2021-22 Ligue 1 Uber Eats: attendance for Matchday 37 (24,185 spectators on average per game)

Matchday 37 of the 2021-22 Ligue 1 Uber Eats drew an average of 24,185 spectators per game on Saturday 14/05/2022 (kick-off at 21:00 CET for all 10 matches). The average fill rate was 78%. Olympique Lyonnais - FC Nantes (3-2) was the match that posted the best attendance with 54,404 spectators…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 251743
• Published on 16/05/22 at 11:00
©  D.R.
France/Basketball: "Proving our tokenization model to the NBA" (Greg Heuss, CounterPointe Sports)

"We started in the United States and we were in talks with the NBA. They liked our idea (to sell shares of the club as tokens), told us that we were very early and to go prove that model somewhere. It took about a year and we finally closed on the deal with Elan Béarnais Pau-Lacq-Orthez (Betclic…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Investment - Shareholding, …
• Article # 251712
• Published on 16/05/22 at 10:00
©  News Tank
Weekly News Extra (09-13/05/2022)

• In addition to Investcorp, an investment fund based in Bahrain, the American fund RedBird Capital Partners, owner of Toulouse FC (Serie BKT), is in discussions with Elliott Management Corporation to acquire AC Milan (Serie A TIM), according to Sky News. • AS Monaco FC (with Kappa), RC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 251708
• Published on 13/05/22 at 18:26
©  dazn
DAZN Italy: creation of a customer service on WhatsApp following AGCOM injunction

The Italian Competition Authority (AGCOM) has announced that the OTT platform DAZN Italy has made several commitments to improve its customer service, including the creation of a dedicated communication service via WhatsApp, on 12/05/2022. The commitments made by DAZN follow a sanction…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 251690
• Published on 13/05/22 at 16:50
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 251683
• Published on 13/05/22 at 16:20
©  FC Barcelona
2021-22 LaLiga Santander: attendance for Matchday 36 (26,110 spectators on average per game)

Matchday 36 of the 2021-22 LaLiga Santander season drew an average of 26,110 spectators per game, from Tuesday 10 to Thursday 12/05/2022. The average fill rate was 60.8%. Since 04/03/2022, Spanish stadiums have no longer been subjected to capacity restrictions that previously applied (75…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 251680
• Published on 13/05/22 at 15:30
©  Getty Images For Global Sport Week 2022
GSW 2022: FIFA, Betclic, Paris Saint-Germain and Six Nations Rugby present their brand strategies

"FIFA Music is part of a branding strategy. Music brings many opportunities, many ways to monetise via licensing rights. There is also the entertainment component with ticketing, advertising, sponsorship, etc. So there are still a number of areas to explore. Working on this project with experts…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners, Investment - Shareholding, …
• Article # 251670
• Published on 13/05/22 at 14:45