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©  DFL
DFL: Sorare, OneFootball and Topps to generate at least €170m for German clubs from 2023-24

Topps (USA), OneFootball (GER) and Sorare (FRA) have acquired the licensing rights to the "physical and digital trading cards", "video NFTs" and "NFTs - fantasy league" categories for the Bundesliga and 2.Bundesliga clubs from 2023-24, announced the Deutsche Fußball Liga on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 252038
• Published on 18/05/22 at 11:00
©  UEFA Women's Champions League
Women's Champions League final: DAZN sublicenses the broadcasting rights in several countries

DAZN has sublicensed the live broadcasting rights to the Women's Champions League final FC Barcelona (ESP) - Olympique Lyonnais (FRA) to several channels in different countries, announced the streaming platform on 17/05/2022. "These agreements include the British private free-to-air TV group…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 252070
• Published on 18/05/22 at 10:00
©  AS Monaco FC
Ligue 1 Uber Eats: Vbet (sports betting) extends as partner of AS Monaco for 3 seasons (2022-2025)

Vbet, an Armenian sports betting operator run by the Maltese company Vivaro Limited, has extended as a premium partner and shorts sponsor of AS Monaco FC (Ligue 1 Uber Eats) for three additional seasons (2022-2025), announced the club on 17/05/2022. Vbet will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 252052
• Published on 17/05/22 at 18:30
©  Real Madrid CF
Real Madrid CF: adidas home shirt unveiled and partnership with Emirates extended for 2022-23

Real Madrid CF (LaLiga Santander) and its German equipment supplier adidas have unveiled the club's home shirt for the 2022-23 season on 16/05/2022. This new shirt still features the 'Fly Emirates' logo. The partnership between Real Madrid and Emirates was originally due to expire at the end of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Merchandising - Licensing
• Article # 251983
• Published on 17/05/22 at 17:30
©  Paris SG
Paris Saint-Germain Foundation: a charity auction at the Parc des Princes (Paris, FRA) on 19/05/2022

The Paris Saint-Germain (Ligue 1 Uber Eats) Foundation and its partner, the auction house FauveParis, are organising a charity auction at the Parc des Princes (Paris, FRA) on 19/05/2022 (from 19:00 to 22:00 CET), announced the club on 16/05/2022. All proceeds from the sale of a dozen prizes…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 251981
• Published on 17/05/22 at 16:30
©  D.R.
Borussia Mönchengladbach: flatexDEGIRO (broker) extends as partner until 2026-27

flatexDEGIRO AG, a broker founded by the merger of Flatex (GER) and DeGiro (NED) in 2020, has extended as a major partner (1st level) and main shirt sponsor of Borussia Mönchengladbach (Bundesliga) until the end of 2023-24 "at least," announced the German club as it unveiled its 2022-23 home shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 251959
• Published on 17/05/22 at 15:30
©  AC Milan
2021-22 Serie A TIM: Matchday 37 attendance, 33,946 spectators on average per game (season record)

Matchday 37 of the 2021-22 Serie A TIM season drew an average of 33,946 spectators per game, from Saturday 14 to Monday 16/05/2022. This is the best attendance in the Italian Championship since the start of the season. The average fill rate was 83.4%, also a record for 2021-22. Since…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 251949
• Published on 17/05/22 at 14:30
©  DFB
2020-21 Flyeralarm Frauen-Bundesliga: a positive season despite 2/3 of matches behind closed doors

Significant increase in sponsorship revenue and media exposure, and growing investment in staff, match organisation and management are the main findings of the 2020-21 Flyeralarm Frauen-Bundesliga Report published by the German Football Association (DFB) on 12/05/2022 (document available to…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 251923
• Published on 17/05/22 at 13:00
©  CAM
2021-22 LaLiga Santander: attendance for Matchday 37 (24,656 spectators on average per game)

Matchday 37 of the 2021-22 LaLiga Santander drew an average of 24,656 spectators per game, on Saturday 14 and Sunday 15/05/2022. The average fill rate was 70.6%. Since 04/03/2022, Spanish stadiums have no longer been subjected to capacity restrictions that previously applied (75% capacity…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 251898
• Published on 17/05/22 at 12:00
©  Juventus FC
Serie A TIM: Juventus FC passes the 10 million followers mark on TikTok

Juventus FC (Serie A TIM) have passed the 10 million followers mark on TikTok and thus becomes the first Italian brand on the video content platform, announced the club on 14/05/2022. Launched on 09/07, the Juventus account on TikTok had reached one million subscribers by 24/08/2020, an…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 251895
• Published on 17/05/22 at 11:00