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©  Real Madrid CF
Real Madrid CF: adidas home shirt unveiled and partnership with Emirates extended for 2022-23

Real Madrid CF (LaLiga Santander) and its German equipment supplier adidas have unveiled the club's home shirt for the 2022-23 season on 16/05/2022. This new shirt still features the 'Fly Emirates' logo. The partnership between Real Madrid and Emirates was originally due to expire at the end of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Merchandising - Licensing
• Article # 251983
• Published on 17/05/22 at 17:30
©  Paris SG
Paris Saint-Germain Foundation: a charity auction at the Parc des Princes (Paris, FRA) on 19/05/2022

The Paris Saint-Germain (Ligue 1 Uber Eats) Foundation and its partner, the auction house FauveParis, are organising a charity auction at the Parc des Princes (Paris, FRA) on 19/05/2022 (from 19:00 to 22:00 CET), announced the club on 16/05/2022. All proceeds from the sale of a dozen prizes…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 251981
• Published on 17/05/22 at 16:30
©  D.R.
Borussia Mönchengladbach: flatexDEGIRO (broker) extends as partner until 2026-27

flatexDEGIRO AG, a broker founded by the merger of Flatex (GER) and DeGiro (NED) in 2020, has extended as a major partner (1st level) and main shirt sponsor of Borussia Mönchengladbach (Bundesliga) until the end of 2023-24 "at least," announced the German club as it unveiled its 2022-23 home shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 251959
• Published on 17/05/22 at 15:30
©  AC Milan
2021-22 Serie A TIM: Matchday 37 attendance, 33,946 spectators on average per game (season record)

Matchday 37 of the 2021-22 Serie A TIM season drew an average of 33,946 spectators per game, from Saturday 14 to Monday 16/05/2022. This is the best attendance in the Italian Championship since the start of the season. The average fill rate was 83.4%, also a record for 2021-22. Since…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 251949
• Published on 17/05/22 at 14:30
©  DFB
2020-21 Flyeralarm Frauen-Bundesliga: a positive season despite 2/3 of matches behind closed doors

Significant increase in sponsorship revenue and media exposure, and growing investment in staff, match organisation and management are the main findings of the 2020-21 Flyeralarm Frauen-Bundesliga Report published by the German Football Association (DFB) on 12/05/2022 (document available to…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 251923
• Published on 17/05/22 at 13:00
©  CAM
2021-22 LaLiga Santander: attendance for Matchday 37 (24,656 spectators on average per game)

Matchday 37 of the 2021-22 LaLiga Santander drew an average of 24,656 spectators per game, on Saturday 14 and Sunday 15/05/2022. The average fill rate was 70.6%. Since 04/03/2022, Spanish stadiums have no longer been subjected to capacity restrictions that previously applied (75% capacity…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 251898
• Published on 17/05/22 at 12:00
©  Juventus FC
Serie A TIM: Juventus FC passes the 10 million followers mark on TikTok

Juventus FC (Serie A TIM) have passed the 10 million followers mark on TikTok and thus becomes the first Italian brand on the video content platform, announced the club on 14/05/2022. Launched on 09/07, the Juventus account on TikTok had reached one million subscribers by 24/08/2020, an…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 251895
• Published on 17/05/22 at 11:00
©  CONMEBOL
CONMEBOL: broadcasting rights to the Copa Libertadores/Copa Sudamericana allocated in Latin America

The South American Football Confederation  (CONMEBOL) has awarded, via the agency FC Diez Media, the broadcasting rights, for South America, to the CONMEBOL Libertadores (Copa Libertadores) and the CONMEBOL Sudamericana (Copa Sudamericana) for the 2023-2026 cycle, announced the body on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Digital, Media
• Article # 251875
• Published on 17/05/22 at 10:00
©  GSW
Global Sports Week 2022: conferences and debates at the Accor Arena (Paris, FRA), 09-11/05/2022

"We have just signed TikTok as the title partner of the women's competition (Six Nations Tournament), who are also supporting all our competitions. This helps us financially and allows us to attract this new audience," said Ben Morel, CEO of Six Nations Rugby, on 11/05/2022, during Global Sports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 251884
• Published on 16/05/22 at 19:00
©  DFB
Germany: Deutsche Telekom extends as partner of the Federation (DFB) and the Mannschaft until 2024

Deutsche Telekom has extended as a premium partner of the Deutscher Fussball Bund until 2024, the year in which Germany will host Euro 2024, announced the German Federation and the telecommunications operator on 11/05/2022. This partnership, which also includes the 2022 World Cup in Qatar…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Media
• Article # 251864
• Published on 16/05/22 at 18:00