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©  FC Bayern
FC Bayern Munich: opening of an office in Bangkok, the club's 3rd abroad after New York and Shanghai

"Following New York (2014) and Shanghai (2017), FC Bayern Munich (Bundesliga) is opening its third overseas office in Bangkok (Thailand)," announced the club on 22/02/2022. "The Thai metropolis is a hub for the Southeast Asia region, which the German record champions plan to develop as their…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 243283
• Published on 24/02/22 at 09:40
• Updated on02/06/22 at 15:28
©  FC Schalke 04
Tensions between Russia and Ukraine: FC Schalke maintains its partnership with Gazprom (RUS, gas)

FC Schalke 04 (2.Bundesliga) has confirmed that it will maintain its partnership with Russian company Gazprom (gas and electricity supplier) despite diplomatic and military tensions between Russia and Ukraine, on 22/02/2022. Russian President Vladimir Putin declared on 21/02/2022 to recognise the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 243295
• Published on 23/02/22 at 17:55
©  Atlético de Madrid
Champions League: head-to-head Atlético Madrid - Manchester United (Round of 16 1st leg, 23/02/2022)

With a brand valuation of €1.130bn, Manchester United FC (Premier League) are ranked third in the "Football 50 2021" ranking published by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, versus 13th place for Club Atlético de Madrid (LaLiga…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 243265
• Published on 23/02/22 at 17:20
©  Juventus
Champions League: 5.8 million viewers in Italy for Villarreal CF - Juventus FC

Villarreal CF (LaLiga Santander) - Juventus FC (Serie A TIM) 2021-22 Champions League Round of 16 first leg (1-1), drew an average of 5.3 million viewers in Italy on the free-to-air private TV channel Canale 5 (Mediaset group), on Tuesday 22/02/2022 (kick-off at 21:00 CET), according to data from…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 243253
• Published on 23/02/22 at 16:20
©  Puma
Puma: a turnover of €6.8bn (+31.7%), record EBIT of €557.1m and net profit of €309.6m in 2021

Puma has posted a turnover of €6.8bn for the financial year 2021 (ending on 31/12/2021), announced the German group on 23/02/2022. These results are 31.7% higher than in 2020 (€5.234bn), and 29.8% higher than in 2019, i.e. before the Covid-19 pandemic. Operating profit (EBIT) more than doubled…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 243237
• Published on 23/02/22 at 15:30
©  D.R.
Beijing 2022/Discovery: streaming subscriptions up 50% in Europe compared to PyeongChang 2018

During the Beijing 2022 Winter Olympics, Discovery recorded a 50% increase in "new paid streaming subscribers" across Europe compared to PyeongChang 2018, announced to the US group's French subsidiary on 23/02/2022. "In France, 6.7 million TV viewers and 5.7 million internet users followed the…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Media
• Article # 243235
• Published on 23/02/22 at 14:40
©  Riot Games
esports/gaming: Riot Games launch a new logo and a web page dedicated to the media

The US video game publisher Riot Games has unveiled its new logo on 22/02/2022. "Beginning today, we will be updating the Riot Games logo with a new look across all touchpoints. This will be followed by an expanded Riot Games brand design system that will be rolled out across Riot-branded…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 243215
• Published on 23/02/22 at 14:00
©  WhatsApp
NBA: Greek Giannis Antetokounmpo (Milwaukee Bucks), the first brand ambassador for WhatsApp (Meta)

WhatsApp, an instant messaging platform owned by the Meta Group (formerly Facebook), has become a partner of Greek basketball player Giannis Antetokounmpo, according to the American group and the Milwaukee Bucks (NBA) player on 21/02/2022. The reigning 2020-21 NBA Champion becomes WhatsApp's first…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 243204
• Published on 23/02/22 at 12:30
©  FFF
Tournoi de France: 777,000 viewers for France - Netherlands on W9

France - Netherlands (3-1), the third and final match of the French women's national team as part of the 2022 Tournoi de France, played at the Stade Océane (5,231 spectators) in Le Havre (FRA), drew an average of 777,000 viewers in France on the free DTT channel W9 (M6 group), on Tuesday…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 243195
• Published on 23/02/22 at 11:40
©  Arsenal FC
2021-22 Premier League: attendance for Matchday 26 (42,279 spectators on average per game)

Matchday 26 of the 2021-22 Premier League season drew an average of 42,279 spectators per game, on Saturday 19 and Sunday 20/02/2022. The average fill rate was 98.1%. Arsenal FC - Brentford FC (2-1) on 19/02/2022 (kick-off at 15:00 local time, 16:00 CET) was the match that posted the vest…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 243190
• Published on 23/02/22 at 11:00