Filter by domain
Filter by year
Filter by month
©  Jeton
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). The table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 257103
• Published on 01/07/22 at 12:30
©  ESTAC Troyes
ESTAC Troyes: new main shirt sponsor Winamax (2022-2024) unveiled in the metaverse

Winamax, a French sports betting operator, has become the main shirt sponsor of Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) for two seasons (2022-2024), announced the club on 30/06/2022. The club unveiled its shirt for the 2022-23 season via an operation on the Roblox (metavers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 257100
• Published on 01/07/22 at 11:40
©  FIFA
FIFA: semi-automated offside technology will be used at the 2022 World Cup in Qatar

Semi-automated offside detection technology will be used at the 2022 World Cup in Qatar, according to FIFA on 01/07/2022. Based on artificial intelligence through the use of 12 cameras placed under the roof of the stadium that track both the ball (a sensor placed within it sends data 500…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Digital, Game - pitch, …
• Article # 257122
• Published on 01/07/22 at 11:05
©  Sorare
Marketing: Kylian Mbappé (PSG), ambassador and investor of Sorare (NFT/fantasy league)

Kylian Mbappé, French international playing for Paris Saint-Germain (Ligue 1 Uber Eats), has become a major investor, "exclusive and long-term" ambassador and "social impact partner" of Sorare, announced the French startup specialised in NFTs bearing the image of football players on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 257068
• Published on 01/07/22 at 10:20
©  Sevilla FC
Sevilla FC: DeGiro (broker), main shirt sponsor for the 2022-23 season

DeGiro, part of the flatexDEGIRO AG group, the brokerage company created by the merger of Flatex and DeGiro in 2020, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for the 2022-23 season, announced the Spanish club on 30/06/2022. DeGiro succeeds Cypriot trading and payments…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 257063
• Published on 01/07/22 at 09:40
©  FCB
FC Barcelona: Sixth Street acquires 10% of the club's domestic TV rights for 25 years (€207.5m)

Sixth Street, an international investment company, has acquired 10% of FC Barcelona's (LaLiga Santander) TV rights from LaLiga for 25 years for a sum of €207.5m, announced the club on 30/06/2022. The deal comes almost two weeks after Barça's delegate members voted in favour of two major…
Domain(s): Clubs
• Category(ies): Finance, Legal, Media, …
• Article # 257073
• Published on 30/06/22 at 17:45
©  D.R.
French Competition Authority/Ligue 1 TV rights: Canal+ loses its appeal against the LFP

On 30/06/2022, the Paris Court of Appeal confirmed the French Competition Authority's decision (of 11/06/2021), which rejected Canal+'s complaint concerning the reallocation of the broadcasting rights to the Ligue 1 Uber Eats and Ligue 2 BKT initially awarded to Mediapro and then recovered by…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 257059
• Published on 30/06/22 at 17:00
©  Real Betis Balompié
LaLiga Santander: Hummel succeeds Kappa as equipment supplier of Real Betis Balompié (2022-2027)

Hummel has become the official equipment supplier of Real Betis Balompié (LaLiga Santander) for five seasons (2022-2027), announced the club on 29/06/2022. Betis were previously partnered with the Danish brand from 1987 to 1990. "Hummel will provide Real Betis with the playing and training…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 257041
• Published on 30/06/22 at 16:20
©  Cygames
Serie A TIM: Cygames (video games) extends as back shirt sponsor of Juventus FC until 2024

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended its partnership as a back shirt sponsor of Juventus FC (Serie A TIM) for two additional seasons (2022-2024), announced the club on 29/06/2022. Cygames has been a partner of Juventus since 2017-18. Cygames had…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 257020
• Published on 30/06/22 at 15:30
©  AS Saint-Etienne
AS Saint-Étienne: Smart Good Things (beverages), main shirt sponsor for 3 seasons (2022-2025)

Smart Good Things, a French powdered drinks company producing environmentally friendly beverages, has extended its partnership with AS Saint-Étienne (Ligue 2 BKT) and has become the club's main shirt sponsor for three seasons (2022-2025), on 29/06/2022. The agreement was negotiated by Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256973
• Published on 30/06/22 at 14:40