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©  Cygames
Serie A TIM: Cygames (video games) extends as back shirt sponsor of Juventus FC until 2024

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended its partnership as a back shirt sponsor of Juventus FC (Serie A TIM) for two additional seasons (2022-2024), announced the club on 29/06/2022. Cygames has been a partner of Juventus since 2017-18. Cygames had…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 257020
• Published on 30/06/22 at 15:30
©  AS Saint-Etienne
AS Saint-Étienne: Smart Good Things (beverages), main shirt sponsor for 3 seasons (2022-2025)

Smart Good Things, a French powdered drinks company producing environmentally friendly beverages, has extended its partnership with AS Saint-Étienne (Ligue 2 BKT) and has become the club's main shirt sponsor for three seasons (2022-2025), on 29/06/2022. The agreement was negotiated by Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256973
• Published on 30/06/22 at 14:40
©  MLS
FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook / Meta (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 256936
• Published on 30/06/22 at 14:00
©  NHL
2021-22 NHL Finals: an average of 4.6 million viewers (+84%) in the United States on ABC

The 2021-22 NHL Finals, won by the Colorado Avalanche over the Tampa Bay Lightning (4-2 in the series), drew an average of 4.6 million viewers, an 84% increase in average viewership compared to the 2020-21 season, on the generalist channel ABC (The Walt Disney Company group), according to data…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 256906
• Published on 30/06/22 at 12:30
©  FC Barcelona
European Top 5/summer tours: USA, Asia (excluding China) & Australia, the preferred destinations

After two summer periods disrupted by the Covid-19 health crisis in 2020 and 2021, resulting in a decline in international trade, a number of clubs from the European Top 5 have decided to tour outside Europe again during summer 2022. The United States is their preferred destination to prepare…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 256938
• Published on 30/06/22 at 11:40
©  Paris Saint-Germain
Paris Saint-Germain: ALL (Accor) extends until 2026 at a lower level of partnership

Accor, via its lifestyle programme ALL (Accor Live Limitless), is extending "albeit in a different capacity" its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for four more seasons (2022-2026), announced the club on 30/06/2022. The French group will now display the logo of its…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 256958
• Published on 30/06/22 at 11:00
©  C+
France/European Cups: Canal+ acquires all 2024-2027 broadcasting rights (€480m), CL final free on M6

Canal+ has acquired all broadcasting rights in France for the men's European Cups (Champions League, Europa League, Europa Conference League) for the 2024-2027 cycle from UEFA via the Swiss agency TEAM Marketing, announced the French pay and free-TV group on 29/06/2022. These rights were…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media, …
• Article # 256944
• Published on 30/06/22 at 10:20
©  FIFA
Qatar 2022: a new ticket sales phase from Tuesday 05/07/2022 (11:00 CET)

A new ticket sales phase for the 2022 World Cup in Qatar will begin on Tuesday, 05/07/2022 at 11:00 CET (12:00 noon in Doha, QAT) "on a first-come, first-served basis", with all 32 teams that have qualified for the XXII FIFA World Cup having been confirmed since 14/06/2022, announced FIFA on…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Legal, Stadiums
• Article # 256890
• Published on 30/06/22 at 09:40
©  AC Milan
AC Milan: Puma extends partnership & becomes naming partner of the women's training centre

Puma is extending its role as equipment supplier and "official licensed partner" of AC Milan (Serie A TIM) from 2022-23 as part of a "long-term" contract, announced the Milanese club on 29/06/2022. The partnership covers all AC Milan teams. Puma has been in partnership with the Milanese club…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 256917
• Published on 29/06/22 at 18:00
©  Fulham FC
Fulham FC: World Mobile (telecoms/blockchain), sleeve and training kit sponsor for 2022-23

World Mobile, a British telecommunications operator built on blockchain, has become the sleeve sponsor of Fulham FC (Premier League) for the 2022-23 season, announced the club on 29/06/2022. World Mobile is thus extending, on a smaller scale, its commitment to Fulham FC, for which it had initially…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 256895
• Published on 29/06/22 at 17:05