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©  CIO / G. Martin
Beijing 2022: "Today, China is a winter sport country" (Thomas Bach, IOC)

"Today, China is a winter sport country. The increased physical activity through winter sport is contributing to the health and well-being of the Chinese people," said Thomas Bach (GER), president of the IOC, in his opening speech at the 139th Session of the International Olympic Committee, in…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Game - pitch, Legal, …
• Article # 241338
• Published on 04/02/22 at 11:00
©  Six Nations
2022 Six Nations: Guinness, TikTok, Breitling, Macron... an update on the competition's partners

Guinness (beer), TikTok (social network) and Breitling (watchmaker) are the three official partners of the 2022 Six Nations, which begins with the Ireland - Wales match on Saturday 05/02/2022 (kick-off at 14:15 local time, 15:15 CET). The Irish beer brand Guinness (owned by British group…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Authorities, …
• Article # 241300
• Published on 04/02/22 at 10:20
©  UEFA
UEFA: impact of the pandemic on top flight club revenues from 2019-20 to 2020-21 estimated at €7bn

"The overall pandemic impact effect on club revenues over the 2019-20 and 2020-21 seasons is expected to be €7bn," states UEFA in the 13th edition of its annual club licensing benchmarking report - "The European Club Footballing Landscape" - published on 03/02/2022 (see below, document available…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 241310
• Published on 04/02/22 at 09:40
©  Free
Free Ligue 1: offer with goals, highlights & near-live content now available in France via a website

Free, the French telecommunications operator that broadcasts Ligue 1 Uber Eats over the 2020-2024 cycle (digital lot), has launched a website dedicated to its "Free Ligue 1" offer, on which all goals and highlights of the matches of the French Championship will be accessible free of charge, as…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 241320
• Published on 03/02/22 at 17:35
©  Real Madrid CF
LaLiga Santander: Instagram, Facebook and Twitter accounts of the 20 clubs (February 2022)

The 20 clubs in the 2021-22 LaLiga Santander season have more than 571 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/02/2022. This total makes the Spanish first division the second most popular European Top 5 league on the three social…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 241282
• Published on 03/02/22 at 17:00
©  Seb Lascoux
Exclusive Broadcasting/public places: "A market worth several billion dollars" (Julien Bergeaud, Screach)

"Screach estimates that this market (of sports broadcasting in public establishments) is worth several billion dollars internationally, both in terms of subscriptions and advertising. There is a real revenue potential in this market for rights holders and broadcasters, for which this is not the…
Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 241176
• Published on 03/02/22 at 16:20
©  Juventus FC
Serie A TIM: Instagram, Facebook and Twitter accounts of the 20 clubs (February 2022)

The 20 clubs competing in the 2021-22 Serie A TIM season total nearly 233 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/02/2022. The Serie A TIM is the third most followed European Top 5 league on these three social networks combined…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 241263
• Published on 03/02/22 at 15:30
©  LaLiga
LaLiga: Vivo (smartphones), official partner in Spain and Portugal until 2024-25

Vivo, a Chinese smartphone manufacturer, has become the "official smartphone sponsor" of LaLiga until 2024-25, announced the Spanish body on 02/02/2022. The partnership covers the Spanish and Portuguese markets. Vivo has the status of national partner, the fourth level in the LaLiga…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 241247
• Published on 03/02/22 at 14:40
©  BT
BT Group: exclusive negotiations with Discovery to create a BT Sport/Eurosport UK joint venture

The British telecommunications operator BT announced on 03/02/2022 that it had entered into exclusive negotiations with US media group Discovery, parent company of pay-TV group Eurosport, to create an "50/50 joint venture" combining BT Sport and Eurosport UK. "BT Group are aiming to conclude…
Domain(s): Media
• Category(ies): Marketing - Communication, Finance, Media, …
• Article # 241248
• Published on 03/02/22 at 14:00
©  PA Images
2022 Six Nations: national team's games to be broadcast free-to-air in their respective countries

The entire 2022 edition of the Guinness 6 Nations, which begins on 05/02/2022, will be broadcast in France on the public TV channel France 2 (France Télévisions), including the first match of the Bleus versus Italy on Sunday 06/02/2022 (kick-off at 16:00 CET). Also on the programme for Round 1…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 241234
• Published on 03/02/22 at 12:30