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©  Socios.com
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 240196
• Published on 31/01/22 at 15:50
©  D.R.
Premiership Rugby: Exeter Chiefs replace Native American-themed branding with a new logo

Exeter Chiefs (Gallagher Premiership Rugby) are abandoning their logo depicting a Native American chief and have unveiled a new visual identity, according to the club on 27/01/2022. A Celtic warrior will now appear on the emblem of the English club, which will also be retaining its name, from July…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 240867
• Published on 31/01/22 at 14:40
©  RFEF
Spain/RFEF: more than €35m in additional aid to be provided to regional federations until 2025

As part of its 2021-2025 strategic plan, the Real Federacion Espanola de Futbol (RFEF) will allocate more than €35m in additional aid to the regional federations ("Federaciones Autonómicas y Territoriales"), announced the Spanish Federation on 28/01/2022. A specific fund will thus be created in…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Digital, Finance, …
• Article # 240856
• Published on 31/01/22 at 14:00
©  Telefónica
Tennis: Kia, Nike, Amstel... Rafael Nadal's sponsors celebrate his Grand Slam title record

Rafael Nadal's business partners are celebrating the Spaniard's victory in the final of the 2022 Australian Open against Russia's Daniil Medvedev (2/6, 6/7, 6/4, 6/4, 7/5), the 21st Grand Slam tournament won by the player, an all-time record in the sport, on 30/01/2022. Nadal thus overtakes…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 240839
• Published on 31/01/22 at 12:30
©  BF
Business France: a new digital platform to promote the French sports sector internationally

"With the support of the Ministry of Sports and its partners, Business France is setting up French Sport Solutions, a brand new digital platform to promote the sports sector to international decision-makers," announced the French agency dedicated to the internationalisation of the French economy…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Employment - training, Marketing - Communication
• Article # 240813
• Published on 31/01/22 at 11:40
©  FIGC
Italy: "The FIGC has financial autonomy independent of its sporting results" (Gabriele Gravina)

A gross operating margin of €10.9m, a net margin of €9.4m, a pre-tax profit of €1.1m and a net profit of €0.3m are the elements of the 2022 provisional budget approved unanimously by the FIGC Federal Council on 26/01/2022. "These figures prove that the Federation has its own organisational…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 240820
• Published on 31/01/22 at 11:00
©  Decathlon
adidas/Decathlon: recycled shoes to be transformed into a playing field for women's sports

adidas France and Decathlon are organising a collection of used sports footwear in the French group's 330 stores from 24/01 to 25/02/2022, according to the two companies on 20/01/2022. The aim of this initiative, entitled "Collectives", is to collect 25,000 shoes which will then be recycled in…
Domain(s): Sponsors & Partners
• Category(ies): Game - pitch, Marketing - Communication, Social Responsibility
• Article # 240814
• Published on 31/01/22 at 10:20
©  CAF
FIFA: CAF supports Gianni Infantino after the FIFA president's Council of Europe speech

"The president of the Confederation of African Football (CAF) Patrice Motsepe received cellphone calls yesterday from numerous football presidents of African nations supporting the speech that FIFA president Gianni Infantino delivered at the Council of Europe (in Strasbourg, FRA) on Wednesday…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Legal, …
• Article # 240800
• Published on 31/01/22 at 09:40
©  AS Monaco Basket
France / Basketball: Aleksej Fedoricsev (RUS) becomes a majority shareholder of AS Monaco Basket

"A majority partner for three seasons (via the Russian company Fedcom), Aleksej Fedoricsev becomes the majority shareholder and chairman of AS Monaco Basket (Betclic Elite)," announced the club on 27/01/2022. The Russian succeeds Ukrainian Sergey Dyadechko, owner of AS Monaco Basket since 2012 and…
Domain(s): Clubs
• Category(ies): Investment - Shareholding, Legal, Sponsors - Partners
• Article # 240764
• Published on 28/01/22 at 18:00
Sky: a turnover of $20.28bn and EBITDA of $2.4bn for the pay-TV operator in 2021

The British pay-TV operator Sky posted a turnover of $20.28bn (€17.9bn) in 2021, according to its parent company Comcast (a US media conglomerate and cable operator), on 27/01/2022. This figure is up by 9.1% compared to 2020 and up by 3.1% on a constant currency basis. The pay-TV operator…
Domain(s): Media
• Category(ies): Finance, Marketing - Communication, Media
• Article # 240741
• Published on 28/01/22 at 16:35