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©  Ernst & Young
England: £3.6bn in tax contributions generated by the Premier League and its clubs in 2019-20 (EY)

The Premier League, its clubs and their players, generated a total tax contribution of £3.6bn (€4.3bn) in 2019-20, including £1.4bn (€1.7bn) in direct contributions from players playing in the English league, according to the UK office of the audit and consultancy firm EY (Ernst & Young), in its…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 239594
• Published on 17/01/22 at 17:00
©  Paris SG
Paris Saint-Germain: launch of a new "Heritage" range via the reissue of 3 shirts from the 1990s

Paris Saint-Germain (Ligue 1 Uber Eats) has been marketing since 11/01/2022 a re-edition of the 1991-92 season shirt as well as those (home and away) of 1992-93, announced the club on 17/01/2022. Each of these three "Commodore" shirts (in reference to the main shirt sponsor at the time), are…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 239575
• Published on 17/01/22 at 16:20
©  OM
2021-22 Ligue 1 Uber Eats: attendance for Matchday 21 (4,529 spectators on average per game)

Matchday 21 of the 2021-22 Ligue 1 Uber Eats season drew an average of 4,529 spectators per game from Friday 14 to Sunday 16/01/2022. The average fill rate was 14%. These exceptionally low figures can be explained by the 5,000 spectator limit imposed at all Ligue 1 stadiums until and including…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 239554
• Published on 17/01/22 at 15:30
©  WHUFC
Premier League: attendance for Matchday 22 (43,456 spectators per game, two games postponed)

Matchday 22 of the 2021-22 Premier League season drew an average of 43,456 spectators per game, from Friday 14 to Sunday 16/01/2022. The average fill rate was 97.9%. These figures do not take into account either Burnley FC - Leicester City FC, nor Tottenham Hotspur FC - Arsenal FC, two matches…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 239529
• Published on 17/01/22 at 14:40
©  Borussia Dortmund
Bundesliga: Kettler (fitness equipment), premium partner of Borussia Dortmund from 2021-22

Kettler, a German manufacturer of fitness equipment (treadmills, exercise bikes, weights etc.) has become a premium partner (third level) of Borussia Dortmund (Bundesliga), as part of a "far-reaching partnership initially scheduled for one year," announced the club on 14/01/2022. Kettler will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Game - pitch, …
• Article # 239514
• Published on 17/01/22 at 14:00
©  Real Madrid CF
Supercopa de España: 1.14 million viewers in Spain for Athletic Club - Real Madrid (Telefonica)

Athletic Club Bilbao - Real Madrid CF (0-2), final of the 2021-22 Supercopa de España, played at the King Abdullah Stadium (62,000 capacity) in Jeddah (Saudi Arabia), drew an average of 1.142 million viewers on the Spanish pay-TV channel Vamos (Telefonica group), on Sunday 16/01/2022 (kick-off at…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 239530
• Published on 17/01/22 at 12:20
©  Alpine F1 Team
Formula 1: Kappa and K-Way (ITA), official partners of Alpine F1 Team for 3 seasons (2022-2024)

Kappa and K-Way, brands of the Italian clothing retail group BasicNet, have become official partners of the Alpine F1 Team (Formula 1) for three seasons (2022-2024), announced the parent company of the two brands on 14/01/2022. Kappa and K-Way will be official partners, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 239487
• Published on 17/01/22 at 11:40
©  FCGB
Ligue 1 Uber Eats: FC Girondins de Bordeaux presents its "trajectory for a return to stability"

"Six months after its takeover (by the holding company Jogo Bonito, owned by the Spanish-Luxembourg businessman Gérard Lopez, on 23/07/2021), FC Girondins de Bordeaux (Ligue 1 Uber Eats) is taking stock of the rescue of the club by presenting its trajectory for a return to stability," announced…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 239492
• Published on 17/01/22 at 11:00
©  Norwich City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 239478
• Published on 17/01/22 at 10:20
©  Lacoste
Covid/tennis: Novak Djokovic deported from Australia after losing his appeal for a visa

The Federal Court of Australia has unanimously confirmed the Minister for Immigration's decision to cancel Novak Djokovic's visa on 16/01/2022. The Serbian tennis player, deported from Australia, will not participate in the Australian Open Grand Slam tournament (17-30/01/2022), where he is the…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Game - pitch, Essentials Public Authorities & Regulations
• Article # 239477
• Published on 17/01/22 at 09:40