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©  LFP
LFP: operation to promote the Ligue 1 Uber Eats in the USA via Sofive (5-a-side football) centres

As part of its international Ligue 1 Touch programme, the Ligue de Football Professionnel has launched a Ligue 1 Uber Eats promotional operation in the United States from 08 to 17/01/2022 in partnership with the Sofive 5-a-side football centres, according to the French League on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 239797
• Published on 19/01/22 at 14:00
©  FC St. Pauli
2021-22 DFB-Pokal: 5.7 million viewers in Germany for St. Pauli - Borussia Dortmund on ARD

The FC St. Pauli (2.Bundesliga) - Borussia Dortmund (Bundesliga) Round of 16 of the 2021-22 DFB-Pokal (2-1), drew an average of 5.746 million viewers in Germany on the public TV channel ARD, on Tuesday 18/01/2022 (kick-off at 20:45 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 239791
• Published on 19/01/22 at 12:30
©  Stade de France
esports: Stade de France unveils its offers and facilities dedicated to the organisation of events

"The Stade de France becomes Esport Ready" is the slogan of the communication campaign of the Stade de France Consortium, which is presenting its offers and facilities dedicated to the organisation of esports events within the stadium located in Saint-Denis (Paris, FRA), on 18/01/2022…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, esport - gaming
• Article # 239789
• Published on 19/01/22 at 11:40
©  Paris 2024
Paris 2024: France Télévisions acquires broadcasting rights for the Paralympic Games

Paris 2024 has awarded the French public broadcasting group, France Télévisions, the audiovisual and digital broadcasting rights in France for the Paris 2024 Summer Paralympic Games (from 28/08 to 08/09/2024), announced the organising committee on 18/01/2022. "To ensure maximum coverage of the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 239660
• Published on 19/01/22 at 11:00
©  Ineos
Ineos, owner of OGC Nice, continues its expansion with Eliud Kipchoge and the All Blacks

Ineos has prolonged its commitment to Kenyan athlete Eliud Kipchoge, double Olympic champion in the marathon (Rio 2016 and Tokyo 2020), in his quest for a triple win at the Paris 2024 Olympics, according to the company specialised in the chemical sector, on 12/01/2022. He will work with Dave…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 239757
• Published on 19/01/22 at 10:20
©  PL
Premier League: a turnover of £3.157bn (+9.5%) and net profit of £138.2m in 2020-21

The Football Association Premier League Limited, the company responsible for organising the Premier League and managing its audiovisual and commercial rights, has posted a turnover of £3.157bn (€3.703bn) for the 2020-21 financial year ending 31/07/2021, an increase of 9.5% compared to 2020…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 239755
• Published on 19/01/22 at 09:40
©  Microsoft
Gaming: Microsoft to acquire Activision Blizzard for $68.7bn (€60.1bn)

Microsoft, an American computer company, is to acquire the video game publisher Activision Blizzard (a company listed on the Nasdaq stock exchange) on 18/01/2022. The acquisition is valued at $68.7bn (€60.1bn) according to Microsoft. This will be the largest amount ever paid for the acquisition of…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Essentials Sponsors & Partners, esport - gaming
• Article # 239738
• Published on 18/01/22 at 17:40
©  Lega Serie A
Lega Serie A: NFT collection celebrating the 2021-22 Supercoppa Frecciarossa launched on Crypto.com

The Lega Serie A has launched an exclusive collection of NFTs via the Hong Kong-based cryptocurrency and NFT platform Crypto.com, to celebrate the 2021-22 Supercoppa Frecciarossa (Italian Super Cup) won by FC Inter Milan versus Juventus FC (2-1 a.e.t) at the Stadio Giuseppe Meazza in Milan (ITA…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 239730
• Published on 18/01/22 at 17:00
©  OM
France/stadiums: Senate votes for abandonment of capacity limits, each case to be assessed locally

The bill "reinforcing health crisis management tools" definitively adopted by the French National Assembly on 16/01/2022 did not retain the amendment voted by the Senate on 11/01/2022 concerning the limited access to sports venues as a result of the Covid-19 pandemic. Adding to the thresholds…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Game - pitch, …
• Article # 239715
• Published on 18/01/22 at 15:30
©  Excel Esports
esports: JD Sports succeeds BT as main partner of British team Excel Esports (LEC) in 2022

JD Sports, a British sporting goods retailer, has become the main partner of Excel Esports (nicknamed "XL") from 2022, announced the British team on 14/01/2022. This is the first esports sponsorship deal for JD Sports, which is currently the sleeve sponsor of Norwich City FC (Premier League)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 239513
• Published on 18/01/22 at 14:40