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©  Lega Serie A
Lega Serie A: NFT collection celebrating the 2021-22 Supercoppa Frecciarossa launched on Crypto.com

The Lega Serie A has launched an exclusive collection of NFTs via the Hong Kong-based cryptocurrency and NFT platform Crypto.com, to celebrate the 2021-22 Supercoppa Frecciarossa (Italian Super Cup) won by FC Inter Milan versus Juventus FC (2-1 a.e.t) at the Stadio Giuseppe Meazza in Milan (ITA…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 239730
• Published on 18/01/22 at 17:00
©  OM
France/stadiums: Senate votes for abandonment of capacity limits, each case to be assessed locally

The bill "reinforcing health crisis management tools" definitively adopted by the French National Assembly on 16/01/2022 did not retain the amendment voted by the Senate on 11/01/2022 concerning the limited access to sports venues as a result of the Covid-19 pandemic. Adding to the thresholds…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Game - pitch, …
• Article # 239715
• Published on 18/01/22 at 15:30
©  Excel Esports
esports: JD Sports succeeds BT as main partner of British team Excel Esports (LEC) in 2022

JD Sports, a British sporting goods retailer, has become the main partner of Excel Esports (nicknamed "XL") from 2022, announced the British team on 14/01/2022. This is the first esports sponsorship deal for JD Sports, which is currently the sleeve sponsor of Norwich City FC (Premier League)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 239513
• Published on 18/01/22 at 14:40
©  DAZN
DAZN: Shay Segev (co-CEO) becomes sole CEO, Darren Waterman (ex-Amazon) appointed CFO

As of 17/01/2022, Shay Segev will be the sole CEO of DAZN, announced the British group the same day. James Rushton, with whom he has shared the role since June 2021, "will continue with his existing responsibilities overseeing growth in local markets, rights and content," said the OTT…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Essentials Media
• Article # 239681
• Published on 18/01/22 at 14:00
©  LoL Esports
esports: Red Bull, Warner Music and Secretlab extend as LEC (Riot Games) partners in 2022

Red Bull, an Austrian energy drink brand, Warner Music, an American music label, and Secretlab, a Singaporean gaming chair brand, are extending as official partners of the LEC in 2022, according to LoL Esports, an entity belonging to Riot Games that manages the marketing of its European esports…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 239668
• Published on 18/01/22 at 12:30
©  AS Roma
2021-22 Serie A TIM: attendance for Matchday 22 (4,391 spectators on average per game)

Matchday 22 of the 2021-22 Serie A TIM season drew an average attendance of 4,391 spectators per game from Saturday 15 to Monday 17/01/2022. The average fill rate was 11.6%. These unusually low figures can be explained by the 5,000 spectator limit imposed on all Italian stadiums by the Lega Serie…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 239678
• Published on 18/01/22 at 11:40
©  Tony.Liu Image
Beijing 2022: competitions to be held behind closed doors from 04 to 20/02/2022

"Given the current grave and complicated situation of the Covid-19 pandemic and to ensure the safety of all participants and spectators, it was decided that tickets (for the Beijing 2022 Winter Olympics, from 04 to 20/02/2022) should not be sold anymore but be part of an adapted program that will…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Legal, Stadiums
• Article # 239649
• Published on 18/01/22 at 11:00
©  PFC
Paris FC: Lyca Mobile, subsidiary of Lyca Group (shareholder of the club), becomes a major sponsor

Lyca Mobile (or Lycamobile), a telecommunications operator (prepaid SIM cards) belonging to Lyca Group (GBR), has become a major partner of Paris FC (Ligue 2 BKT) from 2021-22, announced the club on 17/01/2022. Lyca Group was founded in the UK in 2006 by Anglo-Sri Lankan businessman Allirajah…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Investment - Shareholding, …
• Article # 239599
• Published on 18/01/22 at 10:20
©  ATP
Netflix: agreement for a behind-the-scenes tennis (ATP, WTA, Grand Slams) documentary series

The streaming platform Netflix is partnering with the ATP Tour, ATP Media, the WTA Tour and the Grand Slam tennis tournaments (Australian Open, Roland-Garros, Wimbledon and the US Open) to produce a documentary series about professional tennis, beginning with the 2022 season, announced the ATP on…
Domain(s): Media
• Category(ies): Authorities, Marketing - Communication, Media
• Article # 239597
• Published on 18/01/22 at 09:40
©  AS Roma
Serie A TIM TV rights: "inadequate" offers in the MENA region, broadcasting on YouTube continues

The bids for the Serie A TIM broadcasting rights in the Middle East and North Africa (MENA) have again been deemed "inadequate" by the Lega Serie A, following a general assembly on 13/01/2022. The Italian League therefore announced that it will continue to broadcast only the league and the Italian…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 239579
• Published on 17/01/22 at 17:35