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©  PSG
Ligue 1 Uber Eats: Sports Water, official partner of Paris Saint-Germain for 2021-2024

Sports Water, the mineral and sparkling water brand of the American group WaterCo, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/01/2022. Sports Water benefits from the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238526
• Published on 05/01/22 at 17:40
©  Tennis Channel
Tennis Channel: acquisition of WTA broadcasting rights in four European countries from 2022

Tennis Channel, an American pay-TV channel, has acquired the broadcasting rights for women's tennis competitions in Germany, Austria, Switzerland and the Netherlands from the Women's Tennis Association (WTA) from 2022 onwards, announced the subsidiary of Sinclair Broadcast Group on 03/01/2022. The…
Domain(s): Media
• Category(ies): Rights Acquisitions, Marketing - Communication, Media
• Article # 238521
• Published on 05/01/22 at 17:00
©  D.R.
Collectibles: Fanatics (licensing) acquires Topps trading card business for $500m (€441.3m)

Fanatics, a US manufacturer and distributor of licensed sports products, has acquired the sports and entertainment division of Topps, a manufacturer of trading cards and stickers, from Tornante Company and Madison Dearborn Partners, according to the US companies on 04/01/2022. The buyout is valued…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 238506
• Published on 05/01/22 at 16:30
©  D.R.
Exclusive "We need to treat women's assets on their own to restore their value" (Sacha Brunet, Two Circles)

"In our study on women's sport, in addition to capitalising on major events and investing upstream, on the issue of rights, we highlighted the need to treat women's assets in their own right in order to restore their value," said Sacha Brunet, consultant at the sports marketing agency Two Circles…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 238455
• Published on 05/01/22 at 14:40
©  C8
France: Canal+ to broadcast a women's 1st division match free-to-air for the first time (22/01/2022)

Montpellier Hérault Sport Club - Olympique Lyonnais on Matchday 13 of the 2021-22 D1 Arkema, will be broadcast free-to-air in France on the DTT channel C8 (Canal+ group), as well as on the pay-TV channel Canal+ on Saturday 22/01/2022 (kick-off at 17:00 CET), announced C8 and the FFF on…
Domain(s): Media
• Category(ies): Clubs, Media
• Article # 238470
• Published on 05/01/22 at 14:00
©  Australian Open
Tennis: Kia, title sponsor of the new Australian Open court, the "Kia Arena" (5,000 capacity)

Kia, a South Korean car manufacturer, has extended its partnership with the Australian Open Tennis Championships and will become the title sponsor of one of the courts of the Australian Grand Slam tournament from 2022 onwards, announced the competition organisers on 04/01/2022. The 2022 edition of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 238373
• Published on 05/01/22 at 12:30
©  Southampton FC
Premier League: Serbian Dragan Šolak, via Sport Republic, acquires 80% stake in Southampton FC

Sport Republic, a sports and entertainment industry investment company based in London (ENG) and backed by Serbian businessman Dragan Šolak, has completed the acquisition of Southampton FC (Premier League), announced the club on 04/01/2022. Sport Republic has therefore purchased the 80% stake…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 238468
• Published on 05/01/22 at 11:40
©  Puma
AFCON 2021: Puma remains the most represented equipment supplier with 5 federations under contract

Puma is the equipment supplier for the national teams of five federations (Ivory Coast, Egypt, Ghana, Morocco and Senegal) participating in the TotalEnergies Africa Cup of Nations 2021 held in Cameroon, which is one more team than for the 2019 edition and the same number as for the 2015 AFCON. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 238434
• Published on 05/01/22 at 11:00
©  Paris Saint-Germain
Paris Saint-Germain: a new, larger store inaugurated on the Champs-Élysées in Paris (FRA)

Paris Saint-Germain (Ligue 1 Uber Eats) has opened a new store on the Avenue des Champs-Élysées (Paris, FRA) on 03/01/2021. "Located on the even side, at number 92, this new meeting point for aficionados of the club embodies the new dimension of the Parisian franchise and the increasing enthusiasm…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 238407
• Published on 05/01/22 at 10:20
©  D.R.
TikTok: number of followers of the 82 European Top 5 clubs with an official account (January 2022)

With 23.3 million followers, Paris Saint-Germain (Ligue 1 Uber Eats) remain the most popular European club on the Chinese social network TikTok, ahead of FC Barcelona (LaLiga Santander, 12.4 million) and Tottenham Hotspur FC (Premier League, 11.9 million fans), according to data recorded by News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Essentials Clubs
• Article # 238435
• Published on 05/01/22 at 09:40