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©  Puma
AFCON 2021: Puma remains the most represented equipment supplier with 5 federations under contract

Puma is the equipment supplier for the national teams of five federations (Ivory Coast, Egypt, Ghana, Morocco and Senegal) participating in the TotalEnergies Africa Cup of Nations 2021 held in Cameroon, which is one more team than for the 2019 edition and the same number as for the 2015 AFCON. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 238434
• Published on 05/01/22 at 11:00
©  Paris Saint-Germain
Paris Saint-Germain: a new, larger store inaugurated on the Champs-Élysées in Paris (FRA)

Paris Saint-Germain (Ligue 1 Uber Eats) has opened a new store on the Avenue des Champs-Élysées (Paris, FRA) on 03/01/2021. "Located on the even side, at number 92, this new meeting point for aficionados of the club embodies the new dimension of the Parisian franchise and the increasing enthusiasm…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 238407
• Published on 05/01/22 at 10:20
©  D.R.
TikTok: number of followers of the 82 European Top 5 clubs with an official account (January 2022)

With 23.3 million followers, Paris Saint-Germain (Ligue 1 Uber Eats) remain the most popular European club on the Chinese social network TikTok, ahead of FC Barcelona (LaLiga Santander, 12.4 million) and Tottenham Hotspur FC (Premier League, 11.9 million fans), according to data recorded by News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Essentials Clubs
• Article # 238435
• Published on 05/01/22 at 09:40
©  Arsenal FC
Premier League: attendance for Matchday 21 (38,597 spectators per game, two matches postponed)

Matchday 21 of the 2021-22 Premier League season drew an average of 38,597 spectators per game, from Saturday 01 to Monday 03/01/2022. The average fill rate was 97.5%. These figures do not take into account Southampton FC - Newcastle United FC or Leicester City FC - Norwich City FC, two games…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 238421
• Published on 04/01/22 at 17:55
©  BT Sport
United Kingdom: BT Sport acquires rights to broadcast the 2021-22 Supercopa de España

BT Sport has acquired the exclusive UK broadcasting rights to the 2021-22 Supercopa de España (to be played in Saudi Arabia from 12-16/01/2022), announced the UK pay-TV operator on 04/01/2022. BT Sport will broadcast the semi-finals, Real Madrid CF - FC Barcelona and Club Atlético de Madrid …
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 238402
• Published on 04/01/22 at 17:30
©  Manchester City FC
Premier League: Manchester City partners with luxury hotel Emirates Palace in Abu Dhabi (UAE)

Emirates Palace, a luxury five-star hotel in Abu Dhabi (United Arab Emirates) operated by the Mandarin Oriental Hotel Group International Limited, a Hong Kong hotel investment and management group specialised in luxury hotels and resorts, has become an official partner of Manchester City FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 238389
• Published on 04/01/22 at 16:30
©  Pro League
Belgium: €152,000 raised by the Pro League via a charity auction

A charity auction organised by the Pro League has raised €152,000 for Younited Belgium, a charity that promotes social integration through football, according to the Belgian professional football league on 31/12/2021. This is a record amount for the league, which organises the event every year…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Finance, Authorities, …
• Article # 238385
• Published on 04/01/22 at 15:40
©  FFF
FFF: signature of a new charter featuring 15 eco-responsible commitments for events organisers

The French Football Federation has signed the new charter of 15 eco-responsible commitments for event organisers (document available to download) presented on 16/12/2021 by the French Ministry of Sports, in partnership with the NGO WWF France, announced the FFF on 03/01/2022. "Already a…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 238374
• Published on 04/01/22 at 15:00
©  D.R.
esports: League of Legends Worlds (Riot Games), the most watched event in 2021 (excluding China)

With 174.8 million hours viewed on various streaming platforms, the annual League of Legends World Championships, or Worlds, organised by Riot Games from 05/10 to 06/11/2021, was the most watched esports competition (excluding the Chinese market) in 2021, according to figures from the specialist…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Digital, …
• Article # 238338
• Published on 04/01/22 at 14:00
©  Canal+
Padel: a record 96,872 licensees in Spain in 2021, an increase of 22% compared to 2019

The Spanish Federation of Padel (FEP) has closed the year 2021 with a total of 96,872 athlete licenses, "a record in the history of Spanish padel, an increase of 22% compared to the 75,819 licenses registered in 2019, the previous record," announced the body on 03/01/2022. "The number of…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Merchandising - Licensing, …
• Article # 238328
• Published on 04/01/22 at 12:30