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©  FC Bayern
2021-22 Bundesliga: attendance for Matchday 33 (42,382 spectators on average per game)

Matchday 33, the penultimate matchday of the 2021-22 Bundesliga season, drew an average of 42,382 spectators per game, from Friday 06 to Sunday 08/05/2022. The average fill rate was 93.3%, a record this season. Since Matchday 28, the majority of German stadiums have been able host their…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 250967
• Published on 09/05/22 at 10:20
©  D.R.
Chelsea FC: group of investors led by Todd Boehly (USA) acquires the club for £2.5bn

"Chelsea FC (Premier League) can confirm that terms have been agreed for a new ownership group, led by Todd Boehly (USA), Clearlake Capital (US investment fund based in California, $72bn in assets under management), Mark Walter (USA) and Hansjoerg Wyss (SUI), to acquire the club," announced the…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding, Essentials Clubs
• Article # 250962
• Published on 09/05/22 at 09:40
©  D.R.
Weekly News Extra (02-06/05/2022)

• Club Atlético de Madrid (LaLiga Santander) is set to change its main shirt sponsor from 2022-23, moving from Plus500 (trading) to WhaleFin (crypto, Amber Group) and nearly tripling its sponsorship revenue for this space (€42m/year versus €15m). • Oppo is strengthening its sponsorship portfolio…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 250926
• Published on 06/05/22 at 17:55
©  EPCR
Rugby: IHG (hotels), official partner of European Cups for the 2022-2025 cycle

IHG Hotels & Resorts will become the "official hotels partner" of the EPCR from the 2021-2022 Heineken Champions Cup and Challenge Cup quarter finals until June 2025, announced the rugby body on 05/05/2022. As part of the agreement, IHG will be second level partner of EPCR, "receiving a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 250898
• Published on 06/05/22 at 17:15
©  PFC
Ligue 2 BKT: adidas to succeed Nike as Paris FC's equipment supplier for 2022-2026

adidas will become the official equipment supplier of all Paris FC teams (Ligue 2 BKT, D1 Arkema) for four seasons from 2022-23, i.e. until the end of 2025-26, announced the Parisian club on 06/05/2022. "Thus, the two first teams (men's and women's), the youngsters from the academy and all the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 250887
• Published on 06/05/22 at 16:55
©  Socios.com
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 250914
• Published on 06/05/22 at 16:30
©  Villarreal CF
LaLiga Santander: Villarreal CF opens an academy in Chicago, the club's 9th in the United States

Villarreal CF (LaLiga Santander) "is continuing to expand in North America" and has launched an academy in Chicago, its ninth in the United States and its 20th outside Spain (see below), announced the club on 05/05/2022. Aimed at players aged between 4 and 23, "the academy will help players and…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 250893
• Published on 06/05/22 at 16:00
©  FFF
TV rights: TF1 and M6 to broadcast France's 2022-23 Nations League matches & 25 Euro 2024 matches

The French free-TV groups TF1 and M6 have acquired the rights to broadcast the six matches of the French men's football team for the group stage of the 2022-23 Nations League (played in June and September 2022), as well as the two matches of Les Bleus in the event of qualification for the final…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 250881
• Published on 06/05/22 at 15:20
©  Socios.com
"The PSG token has generated over €30m for Paris Saint-Germain in 3 years" (A. Dreyfus, Socios.com)

"If we take the case of PSG, we chose to put twenty million tokens on sale (around €10 per unit depending on the market), three million have already been sold. It should be noted that the PSG token has generated more than €30m in revenue for the club over the past three years. Socios' job is to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 250880
• Published on 06/05/22 at 14:40
©  FC Bayern Munich
Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (May 2022)

The 18 clubs competing in the 2021-22 Bundesliga season have nearly 151 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/05/2022. The Bundesliga, which has an average of 8.3 million fans per club, is the least followed league among the…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 250837
• Published on 06/05/22 at 14:00