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©  CAF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 238727
• Published on 07/01/22 at 16:20
©  AC Milan
Serie A TIM: attendance for Matchday 20 (14,343 spectators on average per game, 4 matches postponed)

Matchday 20 of the 2021-22 Serie A TIM season drew an average of 14,343 spectators per game on Thursday 06/01/2022. The average fill rate was 33.4%. Stadium capacities authorised by the public authorities in Italy have once again been limited to 50% since the end of December 2021, as was the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 238726
• Published on 07/01/22 at 15:20
©  RFEF
2021-22 Copa del Rey: 2.7 million viewers for CD Alcoyano - Real Madrid on Telecinco

The CD Alcoyano (Segunda B, third division) - Real Madrid CF (LaLiga Santander) Round of 32  match (1-3) of the 2021-22 Copa del Rey, drew an average if 2.734 million viewers on the Spanish free and private TV channel Telecinco (Mediaset España group), on Wednesday 05/01/2022 (kick-off at 21:30…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 238717
• Published on 07/01/22 at 14:40
©  D.R.
O.Lyon-PSG: "We want to at least be able to host our 20,000 season ticket holders" (X. Pierrot, OL)

"It is not possible to choose from among our 20,000 season ticket holders. We know that we won't be able to welcome 60,000 spectators. We want to at least be able to accommodate all our season ticket holders," said Xavier Pierrot, deputy general manager in charge of the stadium and arena at…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Legal, …
• Article # 238700
• Published on 07/01/22 at 14:00
©  Israel - Premier Tech
Cycling: Premier Tech (CAN), co-title sponsor of the Israel team - Premier Tech from 2022

The Israeli team Start-Up Nation will become Israel - Premier Tech, with the Canadian company Premier Tech becoming its co-title sponsor from 2022, according to the UCI WorldTour cycling team on 06/01/2022. The Canadian company specialised in industrial automation (gardening, packaging…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238706
• Published on 07/01/22 at 12:30
©  OM
Exclusive Football: 1,444 sponsorship/partnership agreements recorded in 2021 (+32.7% compared to 2020)

1,444 is the number of football sponsorship agreements compiled by News Tank Football between 01/01 and 31/12/2021. This report, based on official statements from clubs, leagues and advertisers, mainly concerns the European Top 5 leagues (Bundesliga, LaLiga Santander, Ligue 1 Uber Eats, Premier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 238696
• Published on 07/01/22 at 11:40
©  Paris Saint-Germain
Paris Saint-Germain: "Off The Pitch" a book on the brand's strategy since the arrival of QSI in 2011

"Paris Saint-Germain (Ligue 1 Uber Eats) has published 'Off The Pitch', an exceptional book that traces a decade of brand transformation from 2011 (the year the club was bought by Qatari sovereign wealth fund Qatar Sports Investments) to 2021," announced the club on 06/01/2022. The 400-page book…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 238694
• Published on 07/01/22 at 11:00
©  FC Bayern Munich
Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (January 2022)

The 18 clubs competing in the 2021-22 Bundesliga season have more than 146 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/01/2022. The Bundesliga, which has an average of 8.1 million fans per club, is the least followed league among the…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 238693
• Published on 07/01/22 at 10:20
©  D.R.
CAF: TikTok (social media) and Umbro (footballs), official sponsors of the TotalEnergies AFCON 2021

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and in 75 languages, and the equipment manufacturer Umbro become official partners (second level) of the Confederation of African Football and sponsors of the TotalEnergies AFCON 2021 organised in Cameroon…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 238652
• Published on 07/01/22 at 09:40
©  Paris Saint-Germain
Paris Saint-Germain: Spring Media to distribute club's TV programme "This is Paris" internationally

Spring Media has signed a "multi-year" agreement with Paris Saint-Germain (Ligue 1 Uber Eats) to distribute its "This is Paris" programme internationally, announced the Swedish media rights agency on 05/01/2022. This agreement does not include territories where the Qatari pay-TV group beIN…
Domain(s): Media
• Category(ies): Rights Acquisitions, Clubs, Media
• Article # 238654
• Published on 06/01/22 at 17:35