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©  D.R.
NFL: one regular season game to be played in Germany for the next 4 seasons (2022-2025)

One game per season of the NFL's International Series (regular season) will be played in Germany over the 2022-2025 cycle, announced the North American league on 09/02/2022. The first of these will be held at Allianz Stadium (Munich, GER), the home of FC Bayern Munich (Bundesliga), in 2022. In…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 242003
• Published on 10/02/22 at 17:35
©  D.R.
England: adidas terminates its contract with Kurt Zouma following acts of animal abuse

adidas has terminated its sponsorship contract with Kurt Zouma (27) following a video published by the British daily newspaper The Sun on 07/02/2022, in which the French defender for West Ham United FC (Premier League) is seen mistreating his cat, according to British media on 09/02/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 242012
• Published on 10/02/22 at 17:00
©  D.R.
LFP TV rights/beIN Sports-Canal+ dispute: Versailles Court of Appeal decision to be made 31/03/2022

The Versailles Court of Appeal will decide on 31/03/2022 whether the pay-TV group Canal+ can return Lot 3 of the Ligue 1 Uber Eats broadcasting rights to the pay-TV group beIN Sports France, according to information gathered by Agence France-Presse (AFP) during a court hearing on…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 242001
• Published on 10/02/22 at 16:20
©  Bayer
Bayer 04 Leverkusen: Castore to become the club's equipment supplier from 2022-23

The British brand Castore is to become the official equipment supplier of Bayer 04 Leverkusen (Bundesliga) from the 2022-23 season until 30/06/2027, announced the club on 10/02/2022. "Castore will supply kit for the Werkself (men's team) and the women's and youth teams at Bayer 04. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 241996
• Published on 10/02/22 at 15:30
©  Paris SG
PSG Training Center: "Progress on 2nd largest construction site in Paris in line with expectations"

"Progress on the second largest construction site in the Île-de-France region (after the Grand Paris Express, new metro line project) currently underway is advancing in line with expectations," said Paris Saint-Germain (Ligue 1 Uber Eats) on 09/02/2022, regarding the PSG Training Center, on which…
Domain(s): Clubs
• Category(ies): Social Responsibility, Stadiums, Investment - Shareholding, …
• Article # 241989
• Published on 10/02/22 at 14:40
©  AC Milan
2021-22 Coppa Italia: 4.64 million viewers in Italy for AC Milan - SS Lazio on Canale 5

AC Milan (Serie A TIM) - SS Lazio (Serie A TIM), quarter-final of the 2021-22 Coppa Italia Frecciarossa (4-0), drew an average of 4.64 million viewers on the Italian private free-TV channel Canale 5 (Mediaset group), on Wednesday 09/02/2022 (kick-off at 21:00 CET), according to data from the…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 241985
• Published on 10/02/22 at 14:00
©  Oracle Red Bull Racing
Formula 1: Oracle (cloud computing), title sponsor of Red Bull Racing for $300m over 2022-2026

Oracle, a US company specialised in cloud computing solutions, has extended its partnership with Red Bull Racing to become the title sponsor of the Formula One team from the 2022 season, announced Red Bull Racing on the occasion of the presentation of its car, the "RB18" for the 2022 season, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 241979
• Published on 10/02/22 at 12:30
©  Alibaba
Beijing 2022: Alibaba launches a virtual avatar to interact with fans during the Olympics

Alibaba has activated its partnership with the International Olympic Committee (IOC) through the creation of a virtual avatar, named Dong Dong ("winter"), who will interact with the public during the Beijing 2022 Olympic Winter Games, according to the Chinese e-commerce group on 10/02/2022…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 241968
• Published on 10/02/22 at 11:40
©  OGC Nice
2021-22 Coupe de France: 2.21 million viewers for OGC Nice - Olympique de Marseille on France 3

OGC Nice (Ligue 1 Uber Eats) - Olympique de Marseille (Ligue 1 Uber Eats), quarter-final of the 2021-22 Coupe de France (4-1), drew an average of 2.21 million viewers in France on the public TV channel France 3 on Wednesday 09/02/2022 (kick-off at 21:15 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 241961
• Published on 10/02/22 at 11:00
©  ECA / JB Autissier / Panoramic
Exclusive UEFA/ECA: "A tectonic shift in the role that clubs now play in decisions" (N. Al-Khelaïfi, ECA)

The appointment of TEAM Marketing and Relevent Sports Group "as marketing and sales partners for UEFA club competitions (UCC) for the cycle 2024-2027, represents a tectonic shift in the role that clubs now play in the decisions that shape European football," said Nasser Al-Khelaïfi, chairman of…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 241940
• Published on 10/02/22 at 10:20