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©  BWT Alpine F1 Team
Formula 1: BWT (water treatment), title sponsor of Alpine F1 Team from the 2022 season

BWT (Best Water Technology), an Austrian company specialised in water treatment equipment, has become the first title sponsor of the "BWT Alpine F1 Team" from the 2022 season, announced the French Formula 1 team on 11/02/2022. As part of the long-term strategic partnership, which aims to…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 242161
• Published on 14/02/22 at 12:30

©  Sportfive
esports: Sportfive named exclusive sales agency for Misfits Gaming, which has a LoL team in the LEC

Sportfive has been appointed as the "exclusive global commercial sales agency" for Misfits Gaming Group, a US-based gaming and esports company, announced the marketing agency on 09/02/2022. "As part of the relationship, Sportfive will work across Misfits' expansive esports and gaming portfolio…

Domain(s): Clubs
• Category(ies): Agencies, Marketing - Communication, Sponsors - Partners
• Article # 242160
• Published on 14/02/22 at 11:40

©  Paris SG
2021-22 Ligue 1 Uber Eats: attendance for Matchday 24 (20,642 spectators on average per game)

Matchday 24 of the 2021-22 Ligue 1 Uber Eats season drew an average of 20,642 spectators per game from Friday 11 to Sunday 13/02/2022. The average fill rate was 72.3%. Paris Saint-Germain - Stade Rennais FC (1-0), opening game of the matchday on 11/02/2022 (kick-off at 21:00 CET), was the…

Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 242253
• Published on 14/02/22 at 11:00

©  Rolex Monte-Carlo Masters
Tennis/Monte-Carlo Masters: Rolex and BNP Paribas extend, Generali and Maserati new sponsors

Rolex and BNP Paribas have renewed their partnership with the Rolex Monte-Carlo Masters (ATP Masters 1000) for the next 10 years and three additional years respectively, according to the Société Monégasque pour l'Exploitation du Tournoi de Tennis (S.M.E.T.T.), the tournament's organising company…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 242142
• Published on 14/02/22 at 10:20

©  D.R.
Borussia Mönchengladbach: Sonepar (electrical products) extends as sleeve sponsor until 2024-25

Sonepar, a French group specialised in the distribution of electrical products, has extended its sponsorship of Borussia Mönchengladbach (Bundesliga) as a sleeve sponsor and "innovation partner" for three more seasons (2022-2025), announced the German club on 11/02/2022. Sonepar continues to…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 242227
• Published on 14/02/22 at 09:40

©  WHUFC
2021-22 Premier League: attendance for Matchday 24 (42,270 spectators on average per game)

Matchday 24 of the 2021-22 Premier League season drew an average of 42,270 spectators per game, from Tuesday 08 to Thursday 10/02/2022, excluding Brighton & Hove Albion FC - Chelsea FC (1-1), an advanced match played on 18/01/2022 in anticipation of the London club's participation in the FIFA Club…

Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 242366
• Published on 11/02/22 at 18:30

©  News Tank
Weekly News Extra (07-11/02/2022)

• The final of Euro 2024 is scheduled in Germany on Sunday 14/07/2024. The opening match will be played one month earlier, on Friday 14/06/2024. • Tottenham Hotspur FC (Premier League) is a candidate to host the 2026 Super Bowl (NFL) at Tottenham Hotspur Stadium. • ESPN+, an OTT sports…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 242172
• Published on 11/02/22 at 18:00

©  Borussia Mönchengladbach
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 241433
• Published on 11/02/22 at 17:45

©  Stade Brestois 29
Stade Brestois 29: partnership with MatchWornShirt (shirt auctions) for three years (2021-2024)

MatchWornShirt, a Dutch platform for the sale of shirts worn in matches, has become an official partner (second level) of Stade Brestois 29 (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the French club on 10/02/2022. The partnership will be inaugurated on the occasion of the game…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Sponsors - Partners
• Article # 242144
• Published on 11/02/22 at 17:30

©  Premier League
Premier League: £5.3bn (international) and £5.1bn (domestic) from TV rights for 2022-2025 (press)

The Premier League's domestic and international broadcasting rights, over the 2022-2025 cycle, will bring in £5.1bn (€6.07bn) and £5.3bn (€6.31bn) respectively, according to British newspaper The Times on 10/02/2022. The value of international rights is up 30% compared to the current cycle…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Finance, Media, Essentials Public Authorities & Regulations, …
• Article # 242185
• Published on 11/02/22 at 16:58

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