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©  SoFi Stadium
NFL: $170m in media value generated for sponsors of the Super Bowl (played on 13/02/2022)

NFL sponsors generated $170m (€149.7m) in media value during the Super Bowl 2022 at the SoFi Stadium in Inglewood, California on 13/02/2022, according to a study by Elevate Sports Ventures (consulting) and Hive (AI, cloud) published on 14/02/2022. "Excluding commercials as well as the official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media
• Article # 242684
• Published on 17/02/22 at 16:20
©  D.R.
Social media: NBA, competition with the most followers ahead of Champions League and LaLiga (KPMG)

With 214.3 million cumulative followers on the main social networks (Facebook, Instagram, Twitter, YouTube, TikTok and Weibo), the NBA is the most followed sports competition globally, according to data published by KPMG Football Benchmark, the business intelligence platform of the international…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Networks
• Article # 242669
• Published on 17/02/22 at 15:30
©  Facebook
Serie BKT: Helbiz to offer pay-per-view matches on Facebook in Italy, Serbia and the USA

Helbiz Media, a subsidiary of the American-Italian micro-mobility (electric scooter rental) company Helbiz, will offer pay-per-view Serie BKT matches on the social network Facebook (Meta group), in Italy, Serbia and the United States, from 19/02/2022, announced the company on 16/02/2022. The…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 242666
• Published on 17/02/22 at 14:40
©  FFF
Tournoi de France: 740,000 viewers for France - Finland on W9 (M6 Group)

France - Finland (5-0), match of the French women's national team as part of the Tournoi de France, played at the Stade Océane (3,631 spectators) in Le Havre (FRA), drew an average of 740,000 viewers on the free DTT channel W9 (M6 Group), on Wednesday 16/02/2022 (kick-off at 21:10 CET), according…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 242658
• Published on 17/02/22 at 14:00
©  Canal+
France: M. Saada (Canal+) named president of the Association for the Protection of Sports Programmes

Maxime Saada, president of the board of directors at Canal+ group, has been appointed as president of the French Association for the Protection of Sports Programmes (APPS), on 16/02/2022. Maxime Saada succeeds Arnaud Rouger, CEO of the LFP, who in turn succeeded Yousef Al-Obaidly, president of…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 242654
• Published on 17/02/22 at 12:30
©  OL
OL Groupe/2021-22 results: "First half of the year marked by a clear recovery" (Jean-Michel Aulas)

"This first half of the financial year (from 01/07 to 31/12/2021) is marked by a clear recovery," said Jean-Michel Aulas, president of OL Groupe, the holding company that owns Olympique Lyonnais (Ligue 1 Uber Eats), as part of the presentation of the group's 2021-22 half-year financial results, on…
Domain(s): Clubs
• Category(ies): Stadiums, Finance, Investment - Shareholding, …
• Article # 242635
• Published on 17/02/22 at 11:40
©  Oracle Red Bull Racing
Formula 1: Bybit (crypto), main partner of Oracle Red Bull Racing for $150m 2022-2024

Singapore-based crypto-asset operator Bybit has become the main partner of Oracle Red Bull Racing from 2022 in the "largest per annum cryptocurrency sports agreement to date," announced the Formula 1 team on 16/02/2022. Bybit's logo will appear on the "RB18", Red Bull Racing's single-seater in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 242627
• Published on 17/02/22 at 11:00
©  Oppo
Exclusive Oppo (smartphones, CHN): "Our goal is to become the favourite brand of the French" (Julian Clobus)

"Sports sponsorship is a strategic pillar for Oppo. Tennis was our entry point into sports (in 2019) and remains our main focus. Our goal is to become the favourite brand of the French, and tennis remains among their favourite sports. By choosing to associate our image with Roland-Garros…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 242556
• Published on 17/02/22 at 10:20
©  Amazon
France: around 1.8 million subscribers to Amazon's Pass Ligue 1 offer (Harris/NPA Conseil survey)

Amazon's Pass Ligue 1 has around 1.8 million subscribers according to a survey of 3,757 French men and women aged 15 and over, carried out between 08 and 20/12/2021, for the NPA Conseil (media consultancy firm)/Harris Interactive (opinion polls and marketing studies) OTT barometer, the results of…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 242572
• Published on 17/02/22 at 09:40
©  FFF
Covid-19/France: sale and consumption of food and drinks authorised in stadiums from 16/02/2022

The consumption and sale of food and drink in sports venues, cinemas and on public transport in France, has once again been authorised as of Wednesday 16/02/2022 - just two weeks after the suppression of the capacity limits on 02/02/2022 - in accordance with the schedule for the lightening of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Game - pitch, …
• Article # 242583
• Published on 16/02/22 at 17:55