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©  Rewe
esports: Rewe joins 1. FC Köln, Deutsche Telekom and Daimler as a shareholder of SK Gaming

Rewe, a retail group based in Cologne (North Rhine-Westphalia, GER), has become a shareholder of SK Gaming, announced the Cologne-based esports organisation on 03/02/2022. Rewe joins the group's other shareholders: • Deutsche Telekom (telecommunications, since 17/12/2019) • Daimler…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, esport - gaming
• Article # 241583
• Published on 07/02/22 at 17:20
©  BVB
2021-22 Bundesliga: attendance for Matchday 21 (8,425 spectators on average per game)

Matchday 21 of the 2021-22 Bundesliga season drew an average of 8,425 spectators per match from Friday 04 to Sunday 06/02/2022. The average fill rate was 15.6%. The German public returned to stadiums in slightly larger numbers after three matchdays were almost entirely closed to the public…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 241578
• Published on 07/02/22 at 17:00
©  Irish FA
Euro 2028: England, Northern Ireland, Republic of Ireland, Scotland and Wales launch a joint bid

"Following an extensive feasibility study, which assessed the potential opportunities in international football, the football associations of England (The FA), Northern Ireland (IFA), Scotland (SFA), Wales (FAW) and the Republic of Ireland (FAI) have agreed to focus on a bid to host UEFA Euro…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Legal, Game - pitch, …
• Article # 241562
• Published on 07/02/22 at 16:20
©  D.R.
CSR: Liverpool and Tottenham, the top Premier League clubs in terms of environmental sustainability

Liverpool FC and Tottenham Hotspur FC are the two Premier League clubs most committed to the environment and sustainable development, according to the third edition of the Environmental Sustainability Matrix, a league table published by the British agency Sport Positive on 01/02/2022. The London…
Domain(s): Clubs
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 241531
• Published on 07/02/22 at 15:30
©  CIO
Beijing 2022 Opening Ceremony: 316 million unique viewers (audience reach) in China

The Opening Ceremony of the Beijing 2022 Olympic Winter Games was watched by 316 million unique viewers (audience reach) in China on Friday 04/02/2022, according to Yiannis Exarchos, CEO of Olympic Broadcasting Services. This figure is almost equivalent to the global audience reach for the…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 241512
• Published on 07/02/22 at 14:40
©  OM
2021-22 Ligue 1 Uber Eats: attendance for Matchday 23 (22,743 spectators on average per game)

Matchday 23 of the 2021-22 Ligue 1 Uber Eats season drew an average of 22,743 spectators per game from Friday 04 to Sunday 06/02/2022. The average fill rate was 69.9%. Matchday 23 marked the end of capacity limits in French sports venues (a cap of 5,000 spectators was imposed by the public…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 241528
• Published on 07/02/22 at 14:00
©  D.R.
Formula 1: Saudi Aramco (oil and gas), co-title sponsor of Aston Martin F1 from 2022

Saudi Aramco (Saudi Arabian Oil Company), Saudi Arabia's national oil and gas company, has become a major partner and co-title sponsor of the Aston Martin Aramco Cognizant F1 Team from 2022 as part of a "long-term strategic partnership," announced the British team on 03/02/2022. In addition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 241506
• Published on 07/02/22 at 12:30
©  TF1
TotalEnergies AFCON Cameroon 2021: 639,000 viewers in France for the final (Senegal - Egypt) on TMC

Senegal - Egypt (0-0, 4-2 on penalties), final of the TotalEnergies AFCON Cameroon 2021, drew an average of 639,000 viewers in France on the free DTT channel TMC (TF1 group), on Sunday 06/02/2022 (kick-off at 20:00 CET), according to data from the audience measurement institute Médiamétrie…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 241504
• Published on 07/02/22 at 11:40
©  UEFA
Biennial World Cup: "A completely nonsensical, populist project" (Aleksander Ceferin, UEFA)

"I'm sure that (the biennial World Cup) will not happen because it is completely nonsensical. A populist project that would destroy football. It goes against all the principles of our sport, the Olympics... It's not just bad for Europe. It's unbelievable that a football organisation (FIFA) can…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 241479
• Published on 07/02/22 at 11:00
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 240194
• Published on 07/02/22 at 10:20