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©  D.R.
CSR: Liverpool and Tottenham, the top Premier League clubs in terms of environmental sustainability

Liverpool FC and Tottenham Hotspur FC are the two Premier League clubs most committed to the environment and sustainable development, according to the third edition of the Environmental Sustainability Matrix, a league table published by the British agency Sport Positive on 01/02/2022. The London…
Domain(s): Clubs
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 241531
• Published on 07/02/22 at 15:30
©  CIO
Beijing 2022 Opening Ceremony: 316 million unique viewers (audience reach) in China

The Opening Ceremony of the Beijing 2022 Olympic Winter Games was watched by 316 million unique viewers (audience reach) in China on Friday 04/02/2022, according to Yiannis Exarchos, CEO of Olympic Broadcasting Services. This figure is almost equivalent to the global audience reach for the…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 241512
• Published on 07/02/22 at 14:40
©  OM
2021-22 Ligue 1 Uber Eats: attendance for Matchday 23 (22,743 spectators on average per game)

Matchday 23 of the 2021-22 Ligue 1 Uber Eats season drew an average of 22,743 spectators per game from Friday 04 to Sunday 06/02/2022. The average fill rate was 69.9%. Matchday 23 marked the end of capacity limits in French sports venues (a cap of 5,000 spectators was imposed by the public…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 241528
• Published on 07/02/22 at 14:00
©  D.R.
Formula 1: Saudi Aramco (oil and gas), co-title sponsor of Aston Martin F1 from 2022

Saudi Aramco (Saudi Arabian Oil Company), Saudi Arabia's national oil and gas company, has become a major partner and co-title sponsor of the Aston Martin Aramco Cognizant F1 Team from 2022 as part of a "long-term strategic partnership," announced the British team on 03/02/2022. In addition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 241506
• Published on 07/02/22 at 12:30
©  TF1
TotalEnergies AFCON Cameroon 2021: 639,000 viewers in France for the final (Senegal - Egypt) on TMC

Senegal - Egypt (0-0, 4-2 on penalties), final of the TotalEnergies AFCON Cameroon 2021, drew an average of 639,000 viewers in France on the free DTT channel TMC (TF1 group), on Sunday 06/02/2022 (kick-off at 20:00 CET), according to data from the audience measurement institute Médiamétrie…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 241504
• Published on 07/02/22 at 11:40
©  UEFA
Biennial World Cup: "A completely nonsensical, populist project" (Aleksander Ceferin, UEFA)

"I'm sure that (the biennial World Cup) will not happen because it is completely nonsensical. A populist project that would destroy football. It goes against all the principles of our sport, the Olympics... It's not just bad for Europe. It's unbelievable that a football organisation (FIFA) can…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 241479
• Published on 07/02/22 at 11:00
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 240194
• Published on 07/02/22 at 10:20
©  LaLiga
Spain: creation of "LaLiga Group International" the holding company that links LaLiga to CVC

LaLiga Group International, the new holding company in charge of the development of the strategic LaLiga Impulso project, which unites the Spanish Professional League with the investment fund CVC Capital Partners, has been officially created, announced the body on 01/02/2022. CVC holds 8.2% of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 241443
• Published on 07/02/22 at 09:40
©  CAF
TotalEnergies AFCON 2021: TMC to co-broadcast the final (Senegal-Egypt, 06/02/2022) with beIN Sports

The French free-TV group TF1 has acquired (on 04/02/2022) for its channel TMC (TNT), the free-to-air broadcasting rights to the final of the TotalEnergies AFCON Cameroon 2021 between Senegal and Egypt, on Sunday 06/02/2022 (kick-off at 20:00 CET ). These rights have been sublicensed to beIN…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 241434
• Published on 04/02/22 at 17:45
©  CIO
Beijing 2022: IOC's Top partners keep a low profile at the opening of the Winter Games (04/02/2022)

Of the 13 partners in the IOC's "Top" partnership programme, few communicated on their marketing plans ahead of the opening of the Beijing 2022 Olympic Winter Games on 04/02/2022. Samsung, the South Korean partner for smartphones, is presenting a limited edition co-branded mobile phone offered…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 241419
• Published on 04/02/22 at 17:25