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©  MUFC
2021-22 Premier League: attendance for Matchday 25 (37,662 spectators on average per game)

Matchday 25 of the 2021-22 Premier League season drew an average of 37,662 spectators per game, on Saturday 12 and Sunday 13/02/2022. The average fill rate was 97.4%. Manchester United FC - Southampton FC (1-1) on 12/02/2022 (kick-off at 13:30 CET) was the game that posted the best attendance…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 242365
• Published on 15/02/22 at 10:20
©  FIFA
Covid-19/European Cups: 30,000 free tickets offered by UEFA for fans of finalist clubs

"Fans of the participating teams at this year's club competition finals will be offered a substantial number of free tickets for these showcase games to reward them for their support for European football during the Covid crisis," according to UEFA president Aleksander Ceferin, who announced that…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 242354
• Published on 15/02/22 at 09:40
©  NFL
Super Bowl 2022: over 2 million viewers in Germany during the first quarter on ProSieben

Cincinnati Bengals - Los Angeles Rams (20-23), the 56th edition of the Super Bowl, played at the SoFi Stadium (70,000 spectators) in Los Angeles (California, United States), posted an average audience of 2.07 million viewers in Germany during the first quarter on the German free-TV channel…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 242328
• Published on 14/02/22 at 18:00
©  Chelsea FC
Chelsea FC: Three (telecoms) launches 5G at Stamford Bridge, a first in the Premier League

Three UK, a telephone operator belonging to Hong Kong's CK Hutchison Holdings, has activated its partnership with Chelsea FC (Premier League) and is deploying a 5G network at Stamford Bridge (London, ENG), announced the English club on 11/02/2022. "Stamford Bridge (40,853 capacity) becomes the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 242332
• Published on 14/02/22 at 17:45
©  DFB
Germany: working towards a professionalisation of women's football under the supervision of the DFB

Against the outsourcing of women's football (outside the German Football Association), but in favour of a sustainable professionalisation of the two top women's leagues (Flyeralarm Frauen-Bundesliga and 2. Frauen-Bundesliga) under the supervision of the DFB, are the two principles unanimously…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Legal
• Article # 242317
• Published on 14/02/22 at 17:30
©  RB Leipzig
2021-22 Bundesliga: attendance for Matchday 22 (10,158 spectators on average per game)

Matchday 22 of the 2021-22 Bundesliga season drew an average of 10,158 spectators per match from Friday 11 to Sunday 13/02/2022. The average fill rate was 29%. Six out of nine matches posted an attendance of 10,000, a limit which is the norm at federal level (within the limit of 50% of stadium…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 242314
• Published on 14/02/22 at 17:00
©  FFF
French women's team: the Tournoi de France, preparation for Euro 2022 in England

France - Finland at the Stade Océane in Le Havre (FRA) on Wednesday 16/02, then France - Brazil at the Stade Michel-d'Ornano in Caen on Saturday 19/02 and finally France - Netherlands again in Le Havre on Tuesday 22/02/2022, are the three matches of the French women's national team (kick-off at…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Game - pitch, …
• Article # 242309
• Published on 14/02/22 at 16:20
©  FFF
Social media: French Football Federation launches women's team Instagram and Twitter accounts

"The French women's team, which until now has shared the same social media accounts as the French men's team, now has its own Instagram and Twitter accounts. These two social networks dedicated to the French women will share more sports, insider and lifestyle content throughout the season,…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Networks
• Article # 242305
• Published on 14/02/22 at 15:35
Under Armour: a record financial year in 2021 with $5.68bn in turnover (+27%) and a $360m net profit

Under Armour has posted a turnover of $5.683bn (€5.08bn as of 31/12/2021) for the financial year 2021, up 27% compared to 2020, a year hit by the Covid-19 pandemic ($4.474bn/€3.64bn as of 31/12/2020), announced the American equipment manufacturer on 11/02/2022. The company, founded in 1996, has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 242288
• Published on 14/02/22 at 15:00
©  Western Force
Rugby: Altrad (construction), main jersey sponsor of an Australian franchise for 2022-2025

French construction and industrial equipment distributor Altrad has become a major partner and shirt sponsor of the Western Force (Super Rugby Pacific) for four seasons (2022-2025), according to the Australian professional rugby union franchise based in Perth, on 11/02/2022. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 242267
• Published on 14/02/22 at 14:00