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©  Manchester United FC
Premier League: Therabody (wellness), global partner of Manchester United FC from 2022-23

Therabody, a US-based company specialised in percussive massage devices and wellness programmes, has extended its partnership with Manchester United FC (Premier League) to become a global partner (second level) as part of a "multi-year agreement" from 2022-23, announced the club on 07/09/2022…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 263250
• Published on 08/09/22 at 11:40
©  LaLiga
LaLiga: opening of a new academy in Dallas (Texas, USA), the 11th outside Spain

LaLiga North America, the subsidiary of the Spanish professional league dedicated to the promotion of football across the Atlantic, has opened its first academy in Dallas (Texas, USA), announced LaLiga on 01/09/2022. This football school joins the ten permanent facilities already in operation…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners, Stadiums
• Article # 263241
• Published on 08/09/22 at 11:00
NFL: DAZN renews broadcasting rights in the DACH region & Canada from the 2023 season

DAZN has renewed its full broadcasting rights to the NFL in Canada and the DACH region, starting with the 2023 season, announced the OTT platform on 07/09/2022. In Canada, DAZN will continue to stream all games live, including "up to as many as six games weekly", as well as "NFL RedZone and NFL…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 263229
• Published on 08/09/22 at 10:20
©  D.R.
Basketball/Football: Heetch (VTC), "youth partner" of Paris Basketball and Red Star FC

Heetch, a French Taxi platform, has become the "youth partner" of Paris Basketball (Betclic Elite) in 2022-23, announced the French group on 06/09/2022. Heetch has also renewed its partnership with Red Star FC (National) for a third consecutive season. Heetch will be featured on the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263154
• Published on 08/09/22 at 09:40
©  FC Bayern
2022-23 Champions League: head to head Inter Milan - Bayern Munich, Wednesday 07/09/2022

With €1.008bn spent on transfer fees since 2013, FC Inter Milan (Serie A TIM) are the thirteenth highest spending club in the European Top 5 leagues, three places ahead of FC Bayern Munich (Bundesliga) with €918m invested in player acquisitions, as the two clubs prepare to face each other in Group…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 263204
• Published on 07/09/22 at 17:55
©  AS Monaco FC
AS Monaco FC: Peace and Sport (NGO), back shirt sponsor for European Cup matches in 2022-23

Peace and Sport, a Monaco-based NGO working to promote peace through sport, has become a "charity partner" and back shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) for 2022-23 European Cup matches, announced the club on 07/09/2022. "AS Monaco aims to spread the message of Peace and Sport and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263185
• Published on 07/09/22 at 17:35
©  RB Leipzig
RB Leipzig: energy-saving measures at the Red Bull Arena, including reduced lighting

"Sport, and especially football, wants to set an example. That is why RB Leipzig (Bundesliga) is sending out a signal to the Red Bull Arena (47,069 capacity) with the Champions League match versus Shakhtar Donetsk (Matchday 1, 06/09/2022, 1-4) by taking immediate energy-saving measures in various…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Marketing - Communication, …
• Article # 263193
• Published on 07/09/22 at 17:10
©  D.R.
Olympique Lyonnais: 2022-23 adidas third shirt in partnership with "Nuits Sonores" (music festival)

adidas and Olympique Lyonnais (Ligue 1 Uber Eats) have announced a partnership with the electronic music festival "Nuits Sonores" in Lyon (FRA) for the club's 2022-23 third shirt, on 04/09/2022. This new shirt is available for the men's team and the women's team (D1 Arkema). With the message…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 263174
• Published on 07/09/22 at 17:00
©  Sorare
NBA: partnership with Sorare (NFTs) and the launch of a fantasy basketball league

Sorare, a startup specialised in NFTs featuring players, has partnered with the National Basketball Association to launch a fantasy basketball league from 2022-23, announced the French sportstech unicorn valued at $4.6bn (€4.6bn) on 07/09/2022. "The first officially licensed, free-to-play…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 263167
• Published on 07/09/22 at 16:20
©  Lega Italiana Calcio Professionistico
Serie C: Sky Italia renews its broadcasting rights for the 2022-23 season

The pay-TV operator Sky Italia has renewed its rights to broadcast the Serie C in Italy for the 2022-23 season under an agreement with Lega Pro, announced the organising body of the Italian third division on 03/09/2022. "During the 2022-23 season, it will be possible to watch up to three games…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 263153
• Published on 07/09/22 at 15:30