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©  UEFA
Women's Euro 2022: a record cumulative audience of 365 million viewers worldwide

The Women's Euro 2022, played in England from 06 to 31/07/2022 and won by the English national team, posted a cumulative live audience of 365 million viewers (TV, streaming, out-of-home) worldwide, making it the most watched Euro in the competition's history, announced UEFA on 31/08/2022…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 262371
• Published on 31/08/22 at 16:20
©  FC Bayern
FC Bayern Munich: president Herbert Hainer nominated for a 2nd term, elections on 15/10/2022

"The administrative advisory board of FC Bayern Munich (Bundesliga) unanimously decided to nominate president Herbert Hainer for a second term in office," announced the club on 30/08/2022. Elected to succeed Uli Hoeness on 15/11/2019, Herbert Hainer will have to win the votes of the Bavarian…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Legal, Essentials Clubs
• Article # 262361
• Published on 31/08/22 at 15:30
©  Panini
Licensing: Kylian Mbappé joins forces with Panini to market autographed cards & products

Kylian Mbappé, a French international playing for Paris Saint-Germain (Ligue 1 Uber Eats), has entered into an "exclusive multi-year deal" with trading card and sticker manufacturer Panini to market cards and products featuring the player's autographe, announced the Italian company on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 262353
• Published on 31/08/22 at 14:40
©  LA28
Los Angeles 2028: Fanatics (USA) appointed as official distributor of licensed products

Fanatics, a US-based manufacturer and distributor of licensed sports products, has become the official retail and licensed product distributor for the Los Angeles 2028 Olympic and Paralympic Games, announced the Los Angeles (California, USA) Organising Committee on 30/08/2022. "LA28 will bring…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 262337
• Published on 31/08/22 at 14:00
©  Puma
Equipment suppliers: Puma presents the away shirts for its 13 federations under contract for 2022

Puma has unveiled the away shirts for its 13 national teams under contract for 2022, six of which will participate in the 2022 World Cup in Qatar, namely Serbia, Switzerland, Ghana, Morocco, Senegal and Uruguay, announced the German equipment manufacturer on 29/08/2022. The shirts have been…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 262332
• Published on 31/08/22 at 12:30
©  beIN Sports
beIN Sports France: rights to European Rugby Cups extended, Betclic Élite rights "in progress"

beIN Sports France has announced the extension of its broadcasting rights for the European Rugby Cups on 30/08/2022. The pay-TV group will broadcast, during the 2022-2026 cycle, all of the French clubs' matches in the Heineken Champions Cup and two matches featuring French clubs per round in the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 262315
• Published on 31/08/22 at 11:40
©  Como Calcio
Serie BKT: Thierry Henry (FRA) joins Cesc Fabregas (ESP) as a shareholder of Como 1907

"Thierry Henry is the latest global superstar to join Como 1907 (Serie BKT) after the French legend was confirmed as a stakeholder in the club today," announced the Italian club on 29/08/2022. The 1998 world champion joins his former teammate (at Arsenal FC, Premier League) Cesc Fabregas (ESP…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding
• Article # 262320
• Published on 31/08/22 at 11:00
©  World Rugby
World Rugby: a call for sports leaders to promote gender equality in sport

World Rugby has entered into a four-year strategic partnership (2022-2026) with the International Working Group On Women and Sport, and is calling on "global sports leaders to get behind the gender equality in sport movement," announced the body on 29/08/2022. As part of the partnership, "the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 262304
• Published on 31/08/22 at 10:20
©  Paris Saint-Germain
Ligue 1 Uber Eats: opening of a Paris Saint-Germain Academy in Dubai (UAE)

Paris Saint-Germain (Ligue 1 Uber Eats) is launching a new academy in Dubai (United Arab Emirates), which is "getting ready to welcome its first set of young players from September onwards, for the 2022-23 season," announced the club on 30/08/2022. The Paris Saint-Germain Academy is continuing…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 262282
• Published on 31/08/22 at 09:40
©  AC Spezia Calcio
AC Spezia Calcio: an environmental & social collaboration with the Cinque Terre National Park (ITA)

AC Spezia Calcio (Serie A TIM) has signed a collaboration agreement with the Cinque Terre National Park (Liguria, ITA) that is "aimed at promoting environmental, cultural and ethical values inspired by the principles of environmental sustainability, with the aim of safeguarding and promoting the…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility
• Article # 262240
• Published on 30/08/22 at 17:20