Archives April, 2023 (page 12/22)

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©  Sporsora

Marketing: 83% of French people believe sponsorship is useful for sport (Sporsora study)

• 84% of French people think that sponsorship makes brands more likeable when they are partners in sport; • 83% believe that sponsorship is useful for sport; • 80% are interested in sport; • 78% have a good opinion of sponsorship; • 72% consider sponsorship more effective than…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 286399
• Published on
©  Never Give Up

Lega Serie A: an anorexia & bulimia awareness campaign on Matchday 30

Lega Serie A promoted the "Break the silence on anorexia and bulimia" campaign run by the Italian charity Never Give Up on Matchday 30 of the 2022-23 Serie A TIM (14-17/04/2023), as announced by the body on 13/04/2023. The campaign video was shown on big screens at the 10 stadiums, with a…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 286378
• Published on
©  Elche CF

Elche CF: a turnover of €57.6m (+6.8%) & net profit of €2.8m in 2021-22

Elche CF (LaLiga Santander) posted a turnover of €57.6m for the financial year 2021-22 (01/07/2021 to 30/06/2022), up 6.8% on the previous year (€53.9m), according to the accounts published on the Spanish club's website in early April 2023. Promoted to the top flight at the end of the 2019-20…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 286371
• Published on
©  Real Madrid CF / Twitter

2022-23 LaLiga Santander: 852,000 viewers for Cádiz CF - Real Madrid CF on Movistar

Cádiz CF - Real Madrid CF (0-2), on Matchday 29 of the 2022-23 LaLiga Santander season, drew an average of 852,000 viewers on the two Movistar LaLiga (Telefonica group) pay-TV channels that broadcast the match in Spain (799,000 and 53,000 viewers respectively), on Saturday 15/04/2023 (kick-off at…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 286359
• Published on
©  Paris 2024

Paris 2024: less than 500 days until the first Paralympic Games held in France

"We're very excited to finally be 500 days away from the Paris 2024 Paralympic Games," Andrew Parsons, president of the International Paralympic Committee, told the regional daily Ouest France on 16/04/2023. These 17th Paralympic Games will be held for the first time in their history in…
Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Ticketing, Marketing - Communication, …
• Article # 286351
• Published on
©  D.R.

France/National 1: Michel Denisot (ex-PSG) steps down as non-executive president of LB Châteauroux

"On the eve of my 78th birthday I am retiring as a director of La Berrichonne de Châteauroux (National 1), of which I was active then non-executive president until the match versus Paris Saint-Germain (Ligue 1 Uber Eats, 1-3 in the Coupe de France, 06/01/2023), my other club," announced Michel…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Media
• Article # 286345
• Published on
©  FC Bayern

2022-23 Bundesliga: attendance for Matchday 28 (46,011 spectators on average per game)

Matchday 28 of the 2022-23 Bundesliga season drew an average of 46,011 spectators per game from Friday 14 to Sunday 16/04/2023. The average stadium fill rate was 94%. FC Bayern Munich - TSG Hoffenheim (1-1) on Saturday 15/04/2023 (kick-off at 15:30 CET) was the game that posted the best…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 286309
• Published on
©  Olympique de Marseille

Puma: a "Celebration" shirt created for the 30th anniversary of Olympique Marseille's European title

Puma has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched a "Celebration" shirt paying tribute to the 30th anniversary of the European title acquired by OM in the Champions League final versus AC Milan (1-0) on 26/05/1993, announced the club and its equipment…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication, …
• Article # 286317
• Published on
©  LFP

2022-23 Ligue 1 Uber Eats: attendance for Matchday 31 (27,202 spectators on average per game)

Matchday 31 of the 2022-23 Ligue 1 Uber Eats season drew an average of 27,202 spectators per game, from Friday 14 to Sunday 16/04/2023. The average stadium fill rate was 85.7%. Olympique de Marseille - ESTAC Troyes (3-1), closing game of the matchday (kick-off at 20:45 CET), was the match that…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 286306
• Published on
©  Meta

Meta: content from the OTT Peacock platform (NBCUniversal) to be broadcast in VR in the US

The Meta Group, parent company of the social networks Facebook and Instagram as well as the instant messaging platforms Whatsapp and Messenger, has partnered with the OTT platform Peacock (NBCUniversal) to broadcast content from the streaming service in virtual reality (VR) in the United States…
Domain(s): Media
• Category(ies): Digital, Media, Sponsors - Partners
• Article # 286257
• Published on