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©  D.R.
Future of Sport: "We have to think about the legacy of Paris 2024" (A. Bompard, Carrefour)

"There are many inspirational things that are so important for us. We are at almost one year away from the Olympics. Carrefour are one of the five premium partners of the event. We have the chance to discuss a lot with Tony Estanguet (president of Paris 2024) and all the teams. We must succeed in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication, …
• Article # 292083
• Published on 16/06/23 at 12:30
©  Atalanta Bergamo
Atalanta BC: 2023-24 season ticket prices between €320 and €3,000

Atalanta BC (Serie A TIM) has launched its season ticket campaign to attend all 19 league matches during the 2023-24 season at the Gewiss Stadium (current capacity 19,768, 24,950 when work is completed in the summer of 2024) at prices ranging from €320 to €3,000 (excluding discounts and…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 292080
• Published on 16/06/23 at 11:40
©  Anne Milloux, Puma
Equipment suppliers: Richard Teyssier (FRA) named global brand & marketing director at Puma

Frenchman Richard Teyssier has been appointed global brand and marketing director at Puma, announced the German manufacturer on 14/06/2023. He will take up his post on 01/07/2023 and will report directly to Arne Freundt, who has been CEO of Puma since the end of 2022 and the departure of Bjørn…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 292081
• Published on 16/06/23 at 11:00
©  D.R.
Future of Sport: "We have to differentiate ourselves with data" (D. Comolli, TFC)

"The data aspect has an impact on everything we do. It goes from the choice of a coach to the decision to sack him, but also to the way we play, develop our tactics, our recruitment, our measurement of players' performance, their sleep, and so on. If we did everything the other clubs did, we…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Transfer Market, Legal, …
• Article # 292058
• Published on 16/06/23 at 10:20
©  CIO
Olympic Games: Infront acquires media rights in 22 Asian countries over the 2026-2032 cycle

The Swiss media and marketing rights agency Infront has acquired the exclusive media rights to the Summer and Winter Olympic Games for the 2026-2032 cycle (four editions) in 22 countries in Central Asia and South-East Asia, announced the IOC on 15/06/2023. These rights include the Milano…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 292060
• Published on 16/06/23 at 09:40
©  FIFA
FIFA: a joint sponsorship programme for the 2026 World Cup & Concacaf competitions

FIFA and Concacaf have entered a collaboration agreement "to jointly promote and market partnership opportunities for selected national team competitions," announced the two parties on 14/06/2023. This partnership covers three years, until the 2026 World Cup (organised in Canada, the United…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 292056
• Published on 15/06/23 at 18:10
©  Future of Sport
Future of Sport: "The Women's World Cup France 2019 was a remarkable moment for us" (S. Booth, FIFA)

"In terms of what viewership does, France (Women's World Cup 2019) was a remarkable moment for us. We had 1.12 billion views. What we saw after that was an incredible surge in popularity for the game," said Sara Booth, head of women's competitions at FIFA, on 15/06/2023. Sara Booth participated…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 292034
• Published on 15/06/23 at 17:50
©  Future of Sport
Future of Sport: "Women's sports - the best investment that you can make" (J. Uhrman, Angel City FC)

"Women's sports is incredibly investable, it's the best investment that you can make in the world of sports right now. When you have partners like FIFA and Angel City out there, communicating our value and demanding our value, that's how it's going to grow," said Julie Uhrman co-founder and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 291990
• Published on 15/06/23 at 17:30
©  M6
Women's World Cup 2023/TV rights in France: "A good deal for viewers" (Nicolas de Tavernost, M6)

"We had already broadcast the Women's World Cup in 2015 (held in Canada from 06/06 to 05/07/2015). That time, we made a bid that was not initially accepted and France Télévisions made one of its own. Eventually, the situation was resolved recently. The French public, via several channels, will…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 291978
• Published on 15/06/23 at 17:00
©  Luton Town
Luton Town: season ticket prices stable (from £450 to £490) despite promotion to the Premier League

Luton Town FC, promoted to the Premier League at the end of the 2022-23 season, has launched its season ticket campaign to attend its 19 league matches in 2023-24 at prices between £450 and £490 (€526-€572, excluding discounts and hospitality), virtually stable compared to the prices offered…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums
• Article # 292009
• Published on 15/06/23 at 16:20