Archives June, 2023 (page 13/26)

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©  Anne Milloux, Puma

Equipment suppliers: Richard Teyssier (FRA) named global brand & marketing director at Puma

Frenchman Richard Teyssier has been appointed global brand and marketing director at Puma, announced the German manufacturer on 14/06/2023. He will take up his post on 01/07/2023 and will report directly to Arne Freundt, who has been CEO of Puma since the end of 2022 and the departure of Bjørn…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 292081
• Published on
©  D.R.

Future of Sport: "We have to differentiate ourselves with data" (D. Comolli, TFC)

"The data aspect has an impact on everything we do. It goes from the choice of a coach to the decision to sack him, but also to the way we play, develop our tactics, our recruitment, our measurement of players' performance, their sleep, and so on. If we did everything the other clubs did, we…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Transfer Market, Legal, …
• Article # 292058
• Published on
©  CIO

Olympic Games: Infront acquires media rights in 22 Asian countries over the 2026-2032 cycle

The Swiss media and marketing rights agency Infront has acquired the exclusive media rights to the Summer and Winter Olympic Games for the 2026-2032 cycle (four editions) in 22 countries in Central Asia and South-East Asia, announced the IOC on 15/06/2023. These rights include the Milano…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 292060
• Published on
©  FIFA

FIFA: a joint sponsorship programme for the 2026 World Cup & Concacaf competitions

FIFA and Concacaf have entered a collaboration agreement "to jointly promote and market partnership opportunities for selected national team competitions," announced the two parties on 14/06/2023. This partnership covers three years, until the 2026 World Cup (organised in Canada, the United…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 292056
• Published on
©  Future of Sport

Future of Sport: "The Women's World Cup France 2019 was a remarkable moment for us" (S. Booth, FIFA)

"In terms of what viewership does, France (Women's World Cup 2019) was a remarkable moment for us. We had 1.12 billion views. What we saw after that was an incredible surge in popularity for the game," said Sara Booth, head of women's competitions at FIFA, on 15/06/2023. Sara Booth participated…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 292034
• Published on
©  Future of Sport

Future of Sport: "Women's sports - the best investment that you can make" (J. Uhrman, Angel City FC)

"Women's sports is incredibly investable, it's the best investment that you can make in the world of sports right now. When you have partners like FIFA and Angel City out there, communicating our value and demanding our value, that's how it's going to grow," said Julie Uhrman co-founder and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 291990
• Published on
©  M6

Women's World Cup 2023/TV rights in France: "A good deal for viewers" (Nicolas de Tavernost, M6)

"We had already broadcast the Women's World Cup in 2015 (held in Canada from 06/06 to 05/07/2015). That time, we made a bid that was not initially accepted and France Télévisions made one of its own. Eventually, the situation was resolved recently. The French public, via several channels, will…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 291978
• Published on
©  Luton Town

Luton Town: season ticket prices stable (from £450 to £490) despite promotion to the Premier League

Luton Town FC, promoted to the Premier League at the end of the 2022-23 season, has launched its season ticket campaign to attend its 19 league matches in 2023-24 at prices between £450 and £490 (€526-€572, excluding discounts and hospitality), virtually stable compared to the prices offered…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums
• Article # 292009
• Published on
©  EPCR

Rugby: EPCR returns to a multi-pool format for European Cups from 2023-24

"EPCR confirms a return to a multi-pool format for 2023-24 season, agreed with the Leagues and Unions," announced the European body on 14/06/2023. European competitions, which have hosted South African teams since 2022-23, thus return to their pre-pandemic format (four groups of six teams for…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Authorities, Marketing - Communication
• Article # 291979
• Published on