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©  FFT
Roland-Garros: 40.5 million viewers watched the 2023 edition of the tournament on France Télévisions

40.5 million viewers (people who watched at least one minute) watched the 2023 edition of the Roland-Garros Grand Slam tournament on France Télévisions channels, according to data from the French audience measurement institute Médiamétrie communicated by the public broadcasting group on…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Media
• Article # 291696
• Published on 13/06/23 at 16:45
©  Aldi
esports: Aldi (supermarkets) launches a communication campaign to encourage women in the sector

Aldi France, a national subsidiary of the German group specialised in hard-discount supermarkets, has launched the "Place aux nouvelles gameuses" programme aimed at encouraging more women in the esports sector, announced the company, partner of three French esports clubs (Team Vitality, Solary and…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility, …
• Article # 291694
• Published on 13/06/23 at 16:35
Golf/Netflix: discussions for the live broadcast of a tournament in autumn 2023 (press)

The streaming platform Netflix is reportedly in talks to broadcast a live golf tournament in autumn 2023, according to the US daily The Wall Street Journal on 12/06/2023. This would be the first sporting event to be broadcast live on the streaming service. The event could bring together…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 291688
• Published on 13/06/23 at 16:00
©  Liga Portugal
Portugal: Puma (GER) becomes the football supplier for Liga Portugal competitions (2023-2026)

Puma has become an official sponsor (2nd level) and football supplier for the Liga Portugal competitions (Primeira Liga, Segunda Liga, Allianz Cup) for three seasons (2023-2026), announced the governing body on 09/06/2023. The Portuguese league becomes the third European league whose footballs are…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 291682
• Published on 13/06/23 at 15:30
©  FB
Foot Unis Convention: "Web3 must enrich the fan experience" (Olivier Jaubert, Toulouse FC)

"Web 2.0 does not provide all the answers and is not yet perfect when it comes to loyalty and engagement programmes, in football as in other sectors. Web3 may open certain doors for us, particularly when it comes to our subscribers' no-shows. Why not create our own NFTs? It's interesting if it…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 291671
• Published on 13/06/23 at 14:20
©  UEFA
UEFA: Deutsche Bahn (railway company, GER), first national partner of Euro 2024

Deutsche Bahn, the German state-owned railway company, has become a national partner (2nd level) of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced UEFA on 12/06/2023. The agreement was negotiated by the agency CAA Eleven. This is the competition's first national partner…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 291643
• Published on 13/06/23 at 13:40
©  D.R.
Everton FC: Denise Barrett-Baxendale (CEO) & 2 other directors leave the club

Denise Barrett-Baxendale, chief executive officer at Everton FC (Premier League), Grant Ingles, chief financial and strategy officer, and Graeme Sharp, non-executive director, have stepped down from their roles, announced the Merseyside club on 12/06/2023. "The outgoing directors have worked…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 291650
• Published on 13/06/23 at 13:00
©  D.R.
Future of Sport: "Turning a sporting exploit into technologies" (A. Caizergues, Syroco)

"Future of Sport is an opportunity to publicise our technological project, and therefore to meet partners who may be interested in joining us on our journey. We want to show that we are capable of turning a sporting exploit into technologies that can benefit the entire shipping industry. So…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 291622
• Published on 13/06/23 at 11:30
©  Cagliari Calcio
European Top 5: Cagliari Calcio promoted to the Serie A, 95/96 top flight clubs decided for 2023-24

Following Cagliari Calcio's promotion to the Serie A TIM following their 2-1 victory on aggregate over SSC Bari in the Serie BKT play-off final on 11/06/2023, 95 of the 96 clubs that will compete in the 2023-24 European Top 5 Premier League (18 in the Bundesliga and Ligue 1 Uber Eats, 20 in LaLiga…
Domain(s): Clubs
• Category(ies): Authorities, Game - pitch, Essentials Clubs
• Article # 291609
• Published on 13/06/23 at 10:40
©  Olympique de Marseille
Ligue 1 Uber Eats: a record attendance of 9.05 million spectators during the 2022-23 season

• A record attendance with a total of 9.05 million spectators present in Ligue 1 Uber Eats stadiums • an increase of 16% in total attendance compared to the 2021-22 season • a record average of 23,810 spectators per game for Ligue 1 games • a record average stadium fill rate of 81% • a…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 291354
• Published on 13/06/23 at 10:00