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©  Mercedes-AMG Petronas F1 Team
Formula 1: SAP (software) official partner of Mercedes-AMG Petronas F1 Team from 2024

German IT company SAP has become an official partner of the Mercedes-AMG Petronas F1 Team as part of a "multiyear" agreement starting with the 2024 season, announced the British team on 29/11/2023. As part of the agreement, SAP will provide Mercedes with several solutions aimed at reducing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 307934
• Published on 30/11/23 at 10:00
©  Paris SG
Paris Saint-Germain: relocation & expansion of the store located on 5th Avenue in New York (USA)

The Paris Saint-Germain shop (Ligue 1 Uber Eats) located at number 587 5th Avenue in New York (New York State, USA) has been transferred to number 535 on the same street, where it will reopen on 15/12/2023 with a larger surface area (480m2), announced the club on 29/11/2023. Like the club's…
Domain(s): Clubs
• Category(ies): Merchandising - Licensing, Stadiums
• Article # 307929
• Published on 30/11/23 at 09:20
©  NFL / X
NFL: 9.61 million viewers for the first Black Friday Game on Prime Video in the USA

New York Jets - Miami Dolphins (13-34), on Gameday 12 of the 2023 NFL regular season, drew 9.61 million viewers on Amazon's Prime Video platform in the United States on Friday 24/11/2023 (kick-off at 15:00 ET), according to data from Nielsen. This was the first "Black Friday Game" organised by the…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Media
• Article # 307854
• Published on 30/11/23 at 08:40
©  Tottenham Hotspur FC
Tottenham Hotspur FC: strategic partnership with Indian club Kickstart FC

Tottenham Hotspur FC (Premier League) has entered into a partnership with Indian club Kickstart FC "to support the development of local players and coaches in Bengaluru (State of Karnataka), India announced the club on 28/11/2023. The club's women's first team plays in the Indian Women's League (1…
Domain(s): Clubs
• Category(ies): Game - pitch, Sponsors - Partners, Stadiums
• Article # 307901
• Published on 29/11/23 at 16:55
©  Olympique de Marseille
esports: Olympique de Marseille's agreement with Team BDS extended for eLigue 1 Uber Eats 2024

Olympique de Marseille (Ligue 1 Uber Eats) has extended its collaboration agreement with Swiss organisation Team BDS for a third consecutive season in order to take part in the eLigue 1 Uber Eats 2024, the Ligue de Football Professionnel's official esports competition, and in "European…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, esport - gaming
• Article # 307885
• Published on 29/11/23 at 16:30
©  New Balance
Tennis: New Balance, equipment supplier of the Australian Open & United Cup (2024-2026)

New Balance has become the official equipment supplier of the Australian Open Grand Slam tournament, as well as the United Cup, a joint competition launched by the ATP and the WTA in 2023, for three editions (2024-2026), announced the Australian Open on 28/11/2023. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 307845
• Published on 29/11/23 at 16:00
©  Paris Saint-Germain / X
2023-24 Champions League: a record 1.86 million viewers for PSG - Newcastle on Canal+ Foot

The Paris Saint-Germain (Ligue 1 Uber Eats) - Newcastle United FC (Premier League) game (1-1) on Matchday 5 in Group F of the 2023-24 Champions League, drew an average of 1.86 million viewers, with a peak of 2.1 million on the pay-TV channel Canal+ Foot, on Tuesday 28/11/2023 (kick-off at 21:00…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 307836
• Published on 29/11/23 at 15:20
©  RC Lens
2023-24 Champions League: head-to-head Arsenal FC - RC Lens, Wednesday 29/11/2023

Arsenal FC (Premier League) have 98.4 million followers (10th best among the clubs in the European Top 5) on social media (Facebook, Instagram, TikTok and X, as of 01/11/2023), 36 times more than RC Lens (Ligue 1 Uber Eats) and their 2.7 million (57th), as the two clubs prepare to face each other…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Social Networks, …
• Article # 307830
• Published on 29/11/23 at 14:30
©  FIFA
FIFA: third edition of the "Commentary on the Regulations on the Status and Transfer of Players"

FIFA has published the third edition of the Commentary on the Regulations on the Status and Transfer of Players (RSTJ), available in English only, just two years after the second edition, announced the International Federation on 28/11/2023. "The Commentary (a 642-page document) is a crucial…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Transfer Market
• Article # 307787
• Published on 29/11/23 at 13:40
©  D.R.
Lagardère: Maxime Saada (Canal+) vice-president of the group & member of the executive committee

Maxime Saada, chairman of the management board of the pay and free-TV group Canal+, has been appointed vice-president of Lagardère group with effect from November 2023, announced the French media and entertainment group on 29/11/2023. He will join the group's executive committee and retain his…
Domain(s): Media
• Category(ies): Legal, Marketing - Communication, Media
• Article # 307795
• Published on 29/11/23 at 13:00