Archives November, 2023 (page 12/26)

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©  News Tank

Weekly News Extra (13-17/11/2023)

• Borussia Dortmund (Bundesliga) have inaugurated the Signal Iduna Gaming Park in downtown Dortmund in the presence of 200 guests, where the club will play its home games in the Virtual Bundesliga (DFL esports competition). • Polish footballer Robert Lewandowski is creating a team under the name…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 306684
• Published on
©  ATP

Tennis: Dunlop extends as ATP ball supplier for 5 more years (2024-2028)

Dunlop Sports, a Japan-based brand owned by American tyre manufacturer Goodyear, has extended its partnership as tennis ball supplier to the Association of Tennis Professionals for a further five seasons (2024-2028), on 16/11/2023. The group will continue to benefit from the status of "silver…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 306682
• Published on
©  AC Milan

AC Milan: club to open its first academy in the United States in spring 2024

AC Milan (Serie A TIM), in partnership with the American company Black&Red Pumas LLC, is to open its first academy in the United States, which will take place in Fairfax (Virginia) and around Washington DC, in the spring of 2024, announced the club on 15/11/2023. A five-day camp will be organised…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Sponsors - Partners, …
• Article # 306670
• Published on
©  DAZN

NFL: DAZN/YouTube agreement for the distribution of the "NFL Game Pass" in the UK & Germany

DAZN has entered into an agreement with YouTube (Google/Alphabet) to distribute "NFL Game Pass" on the video platform in the UK and Germany, announced the OTT sports platform on 17/11/2023. It is now available via the YouTube Primetime Channels service in these territories. NFL Game Pass allows…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 306654
• Published on
©  UEFA

UEFA: Booking.com (travel) renews as a sponsor of Euro 2024 & Women's Euro 2025

Booking.com, a Dutch hotel booking platform, has renewed its agreement as an official sponsor of the men's Euro 2024 (in Germany from 14/06 to 14/07/2024) and the women's Euro 2025 (in Switzerland), announced UEFA on 17/11/2023. As part of the renewed agreement, the platform will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 306653
• Published on
©  D.R.

FIFA: a record partnership with Saudi Aramco (oil, KSA) worth €92m per year (press)

Saudi Aramco (Saudi Arabian Oil Company), Saudi Arabia's national oil and gas company, "is to become FIFA's biggest-paying sponsor," according to the British daily The Times on 16/09/2023. "Sources in the marketing industry and those with knowledge of Aramco's plans have said that talks over a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 306647
• Published on
©  FFF

France/FFF: a video featuring Les Blues dedicated to the fight against school bullying

The Fédération Française de Football has launched a campaign against bullying at school, in conjunction with the French Ministry of National Education and Youth, on 16/11/2023. As part of this campaign, the FFF has published a video featuring the players and staff of the French men's team…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility
• Article # 306641
• Published on
©  Euroleague Basketball

Euroleague: OlyBet (sports betting) premium partner in four markets for 2023-2025

OlyBet, a sports betting subsidiary belonging to the Estonian Olympic Entertainment Group, has extended its partnership with Euroleague Basketball to become a premium partner of the Turkish Airlines EuroLeague and the BKT EuroCup until 2024-25, announced the organisation on 16/11/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 306638
• Published on
©  Accor

Activation: Accor (hotels) unveils a brand campaign featuring six Paris Saint-Germain players

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and unveiled the "All Childhood Dreams" campaign on 16/11/2023. To mark the occasion, the French hotel group has released a video on social media featuring six…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 306633
• Published on
©  D.R.

Operation of stadiums & arenas: acquisition of ASM Global by Legends

Legends is to acquire ASM Global, under an agreement between the two parties announced on 07/11/2023. The acquisition will create "a leading live events company dedicated to delivering exceptional experiences to fans around the world." The value of the deal was not disclosed, but trade media…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Investment - Shareholding, Marketing - Communication, …
• Article # 306624
• Published on