Archives November, 2023 (page 26/26)

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©  D.R.

France 2023: 290 brands generated €140.8m via advertising on TF1, M6 & France Télévisions (Kantar)

During the 48 matches of the Rugby World Cup 2023 (from 08/09 to 28/10/2023) broadcast on the French private free-TV channels TF1 and M6, as well as by the public broadcasting group France Télévisions (France 2 and 3), 290 advertisers generated €140.8m via the spots visible on the advertising…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Sponsors - Partners
• Article # 305019
• Published on
©  FC Lorient

Ligue 1 Uber Eats: Kaporal (clothing), official partner of FC Lorient for the 2023-24 season

Kaporal, a French clothing brand, has become an official partner of FC Lorient (Ligue 1 Uber Eats) for the 2023-24 season, announced the club on 02/11/2023. The clothing brand has the status of official partner, the second level in the Breton club's sponsorship hierarchy. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 305001
• Published on
©  Formula 1 / X

USA/Formula 1: a record 1.46 million viewers for the Mexico City Grand Prix on ABC

The Formula 1 Mexico City Grand Prix, the 19th of the 2023 season (following the cancellation of the Chinese and Emilia Romagna Grands Prix), drew an average of 1.46 million viewers, with a peak of 1.94 million on the free ABC channel in the United States on Sunday 29/10/2023 (race start at 16:00…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 304983
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: Paris Baguette (bakery chain, KOR), official partner for 2023-2025

Paris Baguette, a South Korean bakery chain, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) in South Korea for two seasons (2023-2025), announced the club on 02/11/2023. Paris Baguette, the first South Korean brand to enter into a partnership with Paris Saint-Germain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 304986
• Published on
©  Linkedin

2034 World Cup: "Saudi Arabia is ready to face all possibilities” (Y. Al Misehal, SAFF)

"We are ready to face all possibilities," said Yasser Al Misehal, president of the Saudi Arabian Football Federation (SAFF), on the sidelines of the AFC Awards ceremony in Doha (QAT) on 31/10/2023. Asked about hosting the 2034 World Cup, for which Saudi Arabia is the sole candidate following…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 304981
• Published on
©  Lega Serie A

Serie A TV rights: "We had to work in a context where there wasn't any competition" (L. De Siervo)

"The value of the Serie A could have been higher, but Italy has complicated regulations. The Competition Authority does not authorise the bundling of a football offer with an internet offer, which means that a telecommunications operator cannot pay a considerable sum. We had to work in a context…
Domain(s): Media
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 304965
• Published on
©  RCSA

RC Strasbourg Alsace: renovation and expansion work on the Stade de la Meinau officially begins

RC Strasbourg Alsace (Ligue 1 Uber Eats) brought together Agnès Pannier-Runacher, French Minister for Energy Transition, Pia Imbs, President of the Strasbourg Eurométropole, and several other representatives of the local and regional authorities funding the renovation and expansion project at the…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Social Responsibility, …
• Article # 304931
• Published on
©  Ipsos

Rugby World Cup 2023: TotalEnergies, the most visible sponsor of the competition in France (Ipsos)

"With 50% visibility, the TotalEnergies advertisement made the biggest impact on people's minds" during the 2023 Rugby World Cup, according to the "Les Essais transformés de la Pub" (The Tries Transformed by Advertising) barometer dedicated to the competition's sponsors and published by the Ipsos…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Media, …
• Article # 304932
• Published on