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©  Paris Saint-Germain
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 276736
• Published on 13/01/23 at 15:20
©  FC Barcelone
2022-23 Supercopa de España: over 1 million viewers for Real Betis - FC Barcelona on Movistar+

Real Betis Balompié (LaLiga Santander) - FC Barcelona (LaLiga Santander) (2-2 after extra time, 2-4 on penalties), the second semi-final of the 2022-23 Supercopa de España, drew an average of 1.09 million viewers in normal time and 1.47 million during extra time on the pay-TV channel Movistar…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 276733
• Published on 13/01/23 at 14:30
©  ITF / C. Dubreuil
Tennis: early termination of the 25-year Davis Cup partnership between the ITF & Kosmos in 2023

"The International Tennis Federation (ITF) can confirm that its partnership with Kosmos Tennis for Davis Cup is ending in its fifth year (in 2023)," announced the world tennis body on 12/01/2023.  Kosmos, an investment fund founded by former Spanish footballer Gerard Piqué, had entered into a…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Marketing - Communication, Sponsors - Partners
• Article # 276697
• Published on 13/01/23 at 13:40
©  Olympique de Marseille
Olympique de Marseille: D'Or et de Platine (record label), sleeve sponsor until the end of 2022-23

D'Or et de Platine, a music label created by Marseille rapper JuL, has become the sleeve sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for the rest of the 2022-23 season, announced the club on 13/01/2023. The agreement covers both the men's and women's (D2 Féminine) teams. "The club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 276708
• Published on 13/01/23 at 13:00
©  FC Lorient
FC Lorient: consortium led by American Bill Foley (AFC Bournemouth) to acquire 40% of the club

The Black Knight Football and Entertainment consortium, led by American Bill Foley, has entered into a "strategic partnership" with FC Lorient (Ligue 1 Uber Eats) and will acquire a "significant minority ownership interest" in the coming weeks, announced the two parties on 13/01/2023. "Bill…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 276738
• Published on 13/01/23 at 11:30
©  Paris Saint-Germain
Paris Saint-Germain: Victoriano Melero & Marc Armstrong promoted after Jean-Claude Blanc's departure

"Victoriano Melero, the club's general secretary, and Marc Armstrong, chief revenue officer, have new elevated and expanded responsibilities, taking over the duties previously performed by the club's deputy CEO (Jean-Claude Blanc). Victoriano Melero will oversee all of the club's support…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Legal, Essentials Clubs
• Article # 276728
• Published on 13/01/23 at 10:40
©  Olympique Lyonnais
Olympique Lyonnais: MatchWornShirt (shirt auctions), official partner until the end of 2026-27

MatchWornShirt, a Dutch platform selling match-worn shirts, has become an official partner (3rd level) of Olympique Lyonnais (Ligue 1 Uber Eats) for five seasons, until the end of 2026-27, announced the club on 12/01/2023. As part of this agreement, the shirts worn by the men's and women's (D1…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 276656
• Published on 13/01/23 at 10:00
©  The FA
England: "The FA strongly condemns all offensive, abusive and discriminatory chanting"

"The Football Association strongly condemns all offensive, abusive and discriminatory chanting in football stadiums, and is determined to stamp this behaviour out. These chants can have a lasting and damaging impact on people and communities within our game, and it must stop," announced The FA on…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 276683
• Published on 13/01/23 at 09:20
©  ATP
Tennis: Nilox (electric vehicles), official partner of the ATP Tour for several seasons from 2023

Nilox, an Italian brand of electric vehicles owned by the Esprinet Group, has become an official partner of the ATP Tour, the annual men's tennis circuit, as part of a "multi-year agreement" starting with the 2023 season, announced the Association of Tennis Professionals on 12/01/2023. This is…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 276647
• Published on 13/01/23 at 08:40
©  Al Nassr FC
Cristiano Ronaldo: "His contract does not entail commitments to any World Cup bids" (Al Nassr FC)

"Al Nassr FC would like to clarify that contrary to news reports, Cristiano Ronaldo's contract with Al Nassr does not entail commitments to any World Cup bids. His main focus is on Al Nassr and to work with his teammates to help the club achieve success," said the Saudi club on 10/01/2023. This…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 276654
• Published on 12/01/23 at 16:55