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©  Wolverhampton Wanderers FC
Wolverhampton Wanderers FC: Sudu (UK) succeeds Castore as equipment supplier from 2024-25

The British brand Sudu has become the official equipment supplier of Wolverhampton Wanderers FC (Premier League) as part of a "multi-year agreement" from the 2024-25 season, announced the club on 27/06/2024. The brand, owned by the British group Levy, was launched in 2024. Levy has been the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 330181
• Published on 28/06/24 at 10:00
©  NHL
2023-24 NHL finals: an average of 4.2 million viewers (+58%) in the United States on ABC

The 2023-24 NHL Finals, won by the Florida Panthers over the Edmonton Oilers (4-3 in the series), drew an average of 4.2 million viewers, an 58% increase in average viewership compared to the 2022-23 season, on the generalist channel ABC (The Walt Disney Company group) in the United Stades…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 330089
• Published on 27/06/24 at 18:00
©  AFA
Argentina: adidas extends as equipment supplier of national teams until 2038 (€23m per year)

adidas has extended as equipment supplier of Argentina's national teams until 2038, announced the Asociación del Fútbol Argentino (AFA) on 25/06/2024. The German brand has been a partner of AFA since 2001. This renewed agreement brings the total duration of the contract to 37 seasons. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 330129
• Published on 27/06/24 at 17:30
©  Real Betis Balompié
Real Betis Balompié: €14.6m raised in the second round of financing for the club's capital increase

Real Betis Balompié (LALIGA EA Sports) have received a total of €14.6m from 408 shareholders in the second phase of its capital increase, announced the club on 27/06/2024. Together with the €20.5m recieved in the first round, this €14.6m brings the company's capital increase to €35.1m, or 81.8…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding
• Article # 330102
• Published on 27/06/24 at 17:00
©  Amaury Sport Organisation
Tour de France 2024: five major partners, 13 official partners and 21 official suppliers

While the Tour de France 2024 still has five major partners (LCL, Krys, Continental, Škoda and E.Leclerc) and 13 official partners, as for the 2022 and 2023 editions, it has 21 official suppliers (compared with 19 in 2023 and 17 in 2022), as well as two official supporters, three media partners…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 330041
• Published on 27/06/24 at 16:00
©  Juventus FC
Juventus FC: Cygames (video games) extends as back shirt sponsor for two seasons (2024-2026)

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended as back shirt sponsor of Juventus FC (Serie A Enilive) for two additional seasons (2024-2026), announced the club on 26/06/2024. Cygames continues to benefit from the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330076
• Published on 27/06/24 at 15:00
©  Paris 2024
Paris 2024: carbon footprint 32% higher than forecast by organising committee (The Shift Project)

The Paris 2024 Olympic and Paralympic Games "will probably not meet their climate target," due in particular to the impact of international fan travel on the event's projected carbon footprint, according to the report "Paris 2024: facing the climate and energy challenge of international travel…
Domain(s): Public Authorities & Regulations
• Category(ies): Betting, Social Responsibility
• Article # 330026
• Published on 27/06/24 at 14:00
©  Stade de Reims
Ligue 1: Puma succeeds Umbro as equipment supplier of Stade de Reims from the 2024-25 season

The German brand Puma has become the official equipment supplier of Stade de Reims (Ligue 1) from the 2024-25 season, announced the club on 26/06/2024. Puma succeeds its British counterpart Umbro, which had been the club's equipment supplier since 2019-20 (five seasons). The first shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 330069
• Published on 27/06/24 at 13:00
©  UEFA Euro 2024 / X
Euro 2024/Italy: 5.39 million viewers for Georgia - Portugal on Rai 1 (audience share: 29.7%)

Georgia - Portugal (2-0), on Matchday 3 in Group F at Euro 2024, drew an average of 5.39 million viewers on the public TV channel Rai 1 in Italy, on Friday Wednesday 26/06/2024 (kick-off at 21:00 CET), according to the audience measurement institute Auditel. This figure represented an audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 330055
• Published on 27/06/24 at 12:00
©  Sénat
French Senate: "The LFP, as a legal entity, is president of its subsidiary LFP Media" (V. Labrune)

"I need to clarify one thing: while I am president of the LFP, it is the LFP, as a legal entity, that is president of its subsidiary LFP Media. My salary is paid entirely and exclusively by the LFP. It is decided and approved by the board of directors," said Vincent Labrune, president of the Ligue…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Media, …
• Article # 330037
• Published on 27/06/24 at 11:00