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©  Liverpool FC
Premier League: Lucozade (energy drinks) global partner of Liverpool FC from 2024-25

Lucozade, a British energy drink brand owned by the Japanese Suntory Group, has become a global partner of Liverpool FC (Premier League) as part of a "multi-year" deal from the 2024-25 season, announced the club on 08/08/2024. The company, which was previously a partner of the Merseyside club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334677
• Published on 09/08/24 at 15:00
©  Arsenal FC
Arsenal FC: Athletic Brewing Co. "official non-alcoholic beer partner" from 2024-25

Athletic Brewing Company, a non-alcoholic brewery based in the United States, has become the first ever "official non-alcoholic beer partner" (second level) of Arsenal FC (Premier League), announced the club on 06/08/2024. From August and as part of the agreement, Athletic Brewing Co.'s "Run…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 334672
• Published on 09/08/24 at 14:30
©  Toulouse FC
Toulouse FC: McDonald's (fast food) official supplier for three seasons (2024-2026)

The American fast-food chain McDonald’s, via 14 franchised restaurants based in Occitanie (FRA), has become an official supplier to Toulouse FC (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 08/08/2024. As part of the agreement, McDonald's will deploy the "McDo TéFéC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334649
• Published on 09/08/24 at 11:30
©  FC Girondins de Bordeaux
FC Girondins de Bordeaux: club appeals its relegation to National 2

"FC Girondins de Bordeaux has appealed against the decision of the DNCG's federal commission to relegate the club to National 2," announced the French club on 08/08/2024. "The club considers that the success of its restructuring, which began with the opening of the receivership procedure…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Finance, …
• Article # 334645
• Published on 09/08/24 at 10:40
©  Liverpool FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334644
• Published on 09/08/24 at 10:00
©  IOC
IOC: Allyson Felix, Kim Bui, Jessica Fox & Marcus Daniell elected to the Athletes' Commission

"The athletes competing at the Olympic Games Paris 2024 have elected Allyson Felix (USA, Athletics), Kim Bui (GER, Gymnastics), Jessica Fox (AUS, Canoe) and Marcus Daniell (NZL, Tennis) to the International Olympic Committee (IOC) Athletes' Commission, for a term of eight years ending at the…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Geopolitics, Governance, …
• Article # 334635
• Published on 09/08/24 at 09:20
©  Warner Bros. Discovery
Warner Bros. Discovery: 180 screens to follow the Olympic Games installed at Orly & CDG airports

Warner Bros. Discovery has entered into a partnership with Extime and Paris Aéroport (Groupe ADP's hospitality and travel brands respectively) to install screens in Paris-Orly and Roissy-Charles-de-Gaulle airports enabling travellers to follow the Paris 2024 Olympic Games via Eurosport channels…
Domain(s): Media
• Category(ies): Media, Sponsors - Partners, Marketing - Communication, …
• Article # 334634
• Published on 09/08/24 at 08:40
©  D.R.
Tennis: record prize money of $75m (€68.6m) for the 2024 US Open, an increase of 15.4%

The prize money for the 2024 edition of the US Open Grand Slam tournament, which runs from 26/08 to 08/09/2024, has reached a record $75m (€68.6m), up 15.4% (+$10m) on 2023 ($65m) and 31% on 2019 ($57.24m), according to the United States Tennis Association (USTA), organiser of the competition, on…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Finance
• Article # 334626
• Published on 08/08/24 at 16:56
©  D.R.
Paris 2024 Paralympic Games: "A revolution for inclusion" (Andrew Parsons, IPC)

"The Games have been a catalyst for inclusion and accessibility. Perhaps in the land of the French Revolution there could be a revolution for inclusion. You need a spark to start such a revolution. And I think we've got it here: in the seven years leading up to the Games, so much has been done in…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Authorities, Olympics, …
• Article # 334622
• Published on 08/08/24 at 16:40
©  Premier League
European Top 5: English clubs had an average of just 67.3 hours between matches in 2023-24 (CIES)

67.3 hours was the average time gap between two matches in a Premier League club's 2023-24 fixture list, the shortest in the European Top 5 (England, Spain, Germany, Italy and France), according to the CIES Football Observatory in a report entitled "Elite Men's Football Match Calendar And Player…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, International authorities, …
• Article # 334617
• Published on 08/08/24 at 16:20