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©  Liverpool FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334644
• Published on 09/08/24 at 10:00
©  IOC
IOC: Allyson Felix, Kim Bui, Jessica Fox & Marcus Daniell elected to the Athletes' Commission

"The athletes competing at the Olympic Games Paris 2024 have elected Allyson Felix (USA, Athletics), Kim Bui (GER, Gymnastics), Jessica Fox (AUS, Canoe) and Marcus Daniell (NZL, Tennis) to the International Olympic Committee (IOC) Athletes' Commission, for a term of eight years ending at the…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Geopolitics, Governance, …
• Article # 334635
• Published on 09/08/24 at 09:20
©  Warner Bros. Discovery
Warner Bros. Discovery: 180 screens to follow the Olympic Games installed at Orly & CDG airports

Warner Bros. Discovery has entered into a partnership with Extime and Paris Aéroport (Groupe ADP's hospitality and travel brands respectively) to install screens in Paris-Orly and Roissy-Charles-de-Gaulle airports enabling travellers to follow the Paris 2024 Olympic Games via Eurosport channels…
Domain(s): Media
• Category(ies): Media, Sponsors - Partners, Marketing - Communication, …
• Article # 334634
• Published on 09/08/24 at 08:40
©  D.R.
Tennis: record prize money of $75m (€68.6m) for the 2024 US Open, an increase of 15.4%

The prize money for the 2024 edition of the US Open Grand Slam tournament, which runs from 26/08 to 08/09/2024, has reached a record $75m (€68.6m), up 15.4% (+$10m) on 2023 ($65m) and 31% on 2019 ($57.24m), according to the United States Tennis Association (USTA), organiser of the competition, on…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Finance
• Article # 334626
• Published on 08/08/24 at 16:56
©  D.R.
Paris 2024 Paralympic Games: "A revolution for inclusion" (Andrew Parsons, IPC)

"The Games have been a catalyst for inclusion and accessibility. Perhaps in the land of the French Revolution there could be a revolution for inclusion. You need a spark to start such a revolution. And I think we've got it here: in the seven years leading up to the Games, so much has been done in…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Authorities, Olympics, …
• Article # 334622
• Published on 08/08/24 at 16:40
©  Premier League
European Top 5: English clubs had an average of just 67.3 hours between matches in 2023-24 (CIES)

67.3 hours was the average time gap between two matches in a Premier League club's 2023-24 fixture list, the shortest in the European Top 5 (England, Spain, Germany, Italy and France), according to the CIES Football Observatory in a report entitled "Elite Men's Football Match Calendar And Player…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, International authorities, …
• Article # 334617
• Published on 08/08/24 at 16:20
©  UEFA
UEFA: PlayStation (Sony console) renews as a sponsor of the UEFA Champions League (2024-2027)

PlayStation, the video games console owned by Japanese group Sony Interactive Entertainment, has renewed its sponsorship of the UEFA Champions League for a further three seasons, from 2024-2027, announced UEFA on 08/08/2024. The rights also extend to the UEFA Super Cup, Youth League and Futsal…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Sponsors - Partners, …
• Article # 334613
• Published on 08/08/24 at 15:50
©  D.R.
Elysium Trophy: a collective proposes a "fairer" alternative to the IOC medal table

"More respectful of athletes' performances, based on values of fairness, transparency and solidarity, in full alignment with the Olympic values, the Elysium Trophy offers a more generous and balanced vision of sport, and values not only the medals but also the participation, surpassing oneself and…
Domain(s): Public Authorities & Regulations
• Category(ies): Associations, Game - pitch, Marketing - Communication, …
• Article # 334611
• Published on 08/08/24 at 15:35
©  FC Barcelone
FC Barcelona: 10% of Barça Vision sold to Aramark (€40m), which becomes the club's catering partner

Aramark, an American catering services provider, has become a shareholder in Bridgeburg Invest, the holding company of Barça Vision, FC Barcelona's (LALIGA EA Sports) content platform, which brings together all the club's Web3, NFTs and metaverse initiatives, as well as being the catering partner…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334606
• Published on 08/08/24 at 14:25
©  Los Angeles 2028
Los Angeles 2028: Autodesk (software) partner for the design of competition venues for the Olympics

US software company Autodesk has become the fourth "official supporter" (5th level) of the Los Angeles 2028 Olympic and Paralympic Summer Games, announced the organising committee on 06/08/2024. "Over the next four years, Autodesk's software will support LA28's more than $1bn (€920m) temporary…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 334595
• Published on 08/08/24 at 12:31