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©  ITV / X
UK: sublicensing agreement between Sky and ITV for the Carabao Cup and the Championship (2025-2027)

The British free-to-air television group ITV has acquired, under a sublicensing agreement with the pay-TV operator Sky, the free-to-air broadcasting rights to the Carabao Cup and the Sky Bet Championship over the 2025-2027 cycle in the United Kingdom, announced the English Football League on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 326735
• Published on 31/05/24 at 14:00
©  Borussia Dortmund
Bundesliga: Rheinmetall (military armaments) "champion partner" of Borussia Dortmund (2024-2027)

Rheinmetall, a German military armaments group, has become a "champions partner" (2nd level) of Borussia Dortmund (Bundesliga) for three seasons (2024-2027), announced the German club on 29/05/2024. "The partnership has a term of three years and includes the use of wide-reaching advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Geopolitics, Marketing - Communication
• Article # 326703
• Published on 31/05/24 at 13:00
©  Chelsea FC
Barclays WSL: Chelsea FC seeks minority investor for its women's team

"There is a strong desire for an opportunity to invest solely into the women’s game to specifically support women’s football and benefit from the growth in the women’s game.BDT & MSD Partners, a global merchant bank, has been engaged as financial advisor on a potential minority investment in the…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding
• Article # 326695
• Published on 31/05/24 at 12:00
©  AFC Ajax
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 326686
• Published on 31/05/24 at 11:00
©  Land Rover
Wimbledon: Range Rover to replace Jaguar as the official vehicle promoted by Jaguar Land Rover

Jaguar Land Rover, the British car manufacturer owned by the Indian group Tata Motors, has extended its partnership with the All England Lawn Tennis Club (AELTC) and will promote its Range Rover SUV model (from the Land Rover brand) as an official partner of Wimbledon from 2024, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 326644
• Published on 31/05/24 at 10:00
©  Formula 1 / X
Formula 1/USA: a record 1.96 million viewers for the Monaco Grand Prix on ABC

The Formula 1 Monaco Grand Prix, the eighth of the 2024 season, won by Monaco's Charles Leclerc (Scuderia Ferrari HP), drew an average of 1.96 million viewers, with a peak of 2.3 million on the free-TV channel ABC, owned by the ESPN Group (The Walt Disney Company), in the United States on Sunday…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 326620
• Published on 30/05/24 at 18:15
©  AELTC
Wimbledon: Warner Bros. Discovery extends broadcasting rights for 11 European countries until 2027

Warner Bros. Discovery has extended, with the All England Lawn Tennis Club (AELTC), its exclusive broadcasting rights to the Wimbledon Grand Slam tournament until 2027 in 11 European countries, announced the media and entertainment conglomerate on 30/05/2024. The agreement covers Belgium…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 326593
• Published on 30/05/24 at 17:45
Football Benchmark 2024: a record valuation of €59.1bn for the 32 major European clubs

After rising by 40% (+€14.4bn) in 2023, the aggregate valuation of Europe's 32 leading football clubs is set to rise by a further 14% (+€7.4bn) to a record €59.1bn in 2024 (up from €51.7bn in 2023), according to the 9th edition of "The European Elite" report published by Football Benchmark, a…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Essentials Clubs
• Article # 326626
• Published on 30/05/24 at 17:00
©  Europa Conférence Ligue / X
2023-24 Europa Conference League final: 596,000 viewers for Olympiakos - Fiorentina on W9 in France

Olympiakos FC (Stoiximan Super League) - ACF Fiorentina (Serie A TIM) (1-0 after extra time), the 2023-24 Europa Conference League final, drew an average of 596,000 viewers on the French free DTT channel W9 (M6 group) on Wednesday 29/05/2024 (kick-off at 21:00 CET), according to the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 326615
• Published on 30/05/24 at 16:00
©  D.R.
Sky Bet Championship: Red Bull minority shareholder and main shirt sponsor of Leeds United FC

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, is to become a minority shareholder and the main shirt sponsor of Leeds United FC (Sky Bet Championship) from the 2024-25 season, announced the club on 30/05/2024. "Leeds United will feature Red Bull…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Legal, …
• Article # 326587
• Published on 30/05/24 at 15:00