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©  FC Bayern Munich
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 326031
• Published on 27/05/24 at 13:00
©  Bayer 04 Leverkusen / X
2023-24 DFB-Pokal final: 7.95 million viewers for Kaiserslautern - Bayer Leverkusen on ARD

1.FC Kaiserslautern (2.Bundesliga) - Bayer 04 Leverkusen (Bundesliga) (0-1), the final of the 2023-24 DFB-Pokal, drew an average of 7.95 million viewers on the German public TV channel broadcaster Das Erste (ARD), on Saturday 25/05/2024 (kick-off at 20:00 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 325979
• Published on 27/05/24 at 12:00
©  Allied Sports
Lega Serie A: Allied Sports put in charge of developing the league's partnerships in North America

Lega Serie A's United States office has signed a partnership with Allied Sports in which the full-service agency has become an "official agency of record" and will "lead partnership development for the League in North America," announced the Italian League on 22/05/2024. "As part of Lega Serie…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, International development, …
• Article # 325929
• Published on 27/05/24 at 11:00
©  Coupe de France / X
2023-24 Coupe de France Final: 4.46 million viewers for Paris SG - Olympique Lyonnais on France 2

Olympique Lyonnais (Ligue 1 Uber Eats) - Paris Saint-Germain (Ligue 1 Uber Eats) (1-2), final of the 2023-24 Coupe de France, drew an average of 4.46 million viewers, with a peak of 5.2 million on the public TV channel France 2 (France Télévisions), on Saturday 25/05/2024 (kick-off at 21:00 CET)…
Domain(s): Clubs, Media
• Category(ies): Media Audiences, Media
• Article # 325980
• Published on 27/05/24 at 10:00
©  Skweek
Skweek: partnership with YBVR to offer the Turkish Airlines Euroleague Final Four in Virtual Reality

Skweek (Fedcom Media) has entered into a partnership with YBVR, an American company specialised in virtual reality and technology, to offer the Turkish Airlines Euroleague Final Four in virtual reality in France and Monaco, announced the OTT platform on 24/05/2024. Fans will be able to watch…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 325948
• Published on 24/05/24 at 16:25
©  D.R.
Weekly News Extra (20-24/05/2024)

• The free streaming platform M6+ will be broadcasting live all the matches from the Kings World Cup (international seven-a-side football tournament), being held in Mexico from 26/05 to 08/06/2024. • Borussia Dortmund (Bundesliga) reached the milestone of 200,000 members in May 2024. In Germany…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 325908
• Published on 24/05/24 at 16:00
©  FC Inter Milan
Serie A TIM: US investment fund Oaktree acquires 99.6% stake in FC Inter Milan

The American investment fund Oaktree Capital Management, L.P., owner of FC Inter Milan (Serie A TIM) since 22/05/2024, following the non-repayment of the loan granted by the latter to the club's majority shareholder, the Chinese Suning group (68.55% of the capital), has acquired total control of…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 325936
• Published on 24/05/24 at 15:44
©  Manchester United FC
2023-24 Premier League: a record average audience of 546,000 viewers in the USA on NBC Sports

The 2023-24 Premier League matches broadcast in the United States on the channels of the American broadcasting group NBC Sports (a subsidiary of the American media and entertainment conglomerate NBCUniversal) recorded an average audience of 546,000 viewers (+4% compared to the 2022-23 season)…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Media, …
• Article # 325915
• Published on 24/05/24 at 14:30
©  Stade de Reims
Stade de Reims: season ticket prices frozen again at between €199 & €799 for 2024-25

Stade de Reims have launched their season ticket campaign to attend the 17 matches in the 2024-25 Ligue 1 Uber Eats at the Stade Auguste-Delaune (20,546 capacity) at prices frozen for the seventh consecutive season, ranging from €199 to €799 (excluding discounts and hospitality). Season ticket…
Domain(s): Clubs
• Category(ies): Ticketing, Clubs, Marketing - Communication, …
• Article # 325885
• Published on 24/05/24 at 13:40
©  UEFA
UEFA: AXA "global partner" of Women's Euro 2025 & sponsor of the 2,500-strong volunteer programme

French insurer AXA has become a global partner of UEFA Women's Euro 2025, which will be contested by 16 teams in eight Swiss cities from 02 to 27/07/2025, announced UEFA on 24/05/2024. As part of the agreement, AXA will sponsor the competition's programme for 2,500 volunteers. The insurance…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 325884
• Published on 24/05/24 at 13:00