Archives 2024 (page 198/290)

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Paris 2024: stakeholders mobilised with less than 100 days before the Olympic Games opening ceremony

Initiatives have been increasing since 17/04/2024, which marked 100 days to go until the Opening Ceremony of the Paris 2024 Olympic Games, with the Olympic Torch having been lit at the archaeological site of the sanctuary of Olympia (Peloponnesus) in Greece the day before. After an 11-day…

Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Ticketing, Authorities, …
• Article # 322165
• Published on 18/04/24 at 08:45

Europa Conference League: Lille-Aston Villa to be broadcast on 6 Altice France channels (18/04/2024)

The LOSC Lille (Ligue 1 Uber Eats) - Aston Villa FC (Premier League), 2023-24 Europa League quarter-final second leg, will be broadcast live on six Altice Média (a subsidiary of Altice France) channels on Thursday 18/04/2024 (kick-off at 18:45 CET), announced Altice on 17/04/2024. The match…

Domain(s): Media
• Category(ies): Digital, Media, Social Networks
• Article # 322139
• Published on 17/04/24 at 16:25

Basketball: a record audience of 2.45 million viewers for the 2024 WNBA Draft on ESPN in the USA

The "WNBA Draft presented by State Farm" 2024 drew an average of 2.45 million viewers, with a peak of 3.09 million on the channels of the American TV group ESPN (owned by The Walt Disney Company) in the United States on Monday 15/04/2024 (starting at 19:30 ET), according to data from the American…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 322110
• Published on 17/04/24 at 15:20

2023-24 Champions League: head-to-head Bayern Munich - Arsenal (quarter-final, 2^nd leg, 17/04/2024)

With a brand valued at €1.1bn in June 2023 by the American company Brand Finance, FC Bayern Munich (Bundesliga) are in 7^th place in the "Football 50 2023" ranking by the strategy and brand valuation consultancy, just ahead of Arsenal FC (Premier League), whose brand is valued at €910m, as the two…

Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Finance, …
• Article # 322104
• Published on 17/04/24 at 14:45

Paris 2024: Berluti (LVMH) unveils French athletes' uniforms for the opening ceremonies

Berluti, a French leather goods and ready-to-wear brand owned by the LVMH group, has unveiled the uniforms that will be worn by French athletes at the opening ceremonies of the Paris 2024 Olympic and Paralympic Games, with less than 100 days to go until the opening ceremony of the Olympic Games…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 322099
• Published on 17/04/24 at 14:15

LALIGA EA Sports: DAZN extends broadcasting rights in Italy & Portugal until 2028-29

DAZN has extended its exclusive full broadcasting rights in Italy and Portugal to LALIGA EA Sports over the 2024-2029 cycle (five seasons), announced the OTT sports platform on 17/04/2024. "Italian and Portuguese fans can look forward to enjoying 380 matches per season from LALIGA live and…

Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 322088
• Published on 17/04/24 at 13:00

EFL: agreement renewed with IMG for the production of matches over the 2024-2029 cycle

The English Football League has extended its partnership with the global sports, events and entertainment agency IMG to produce matches from EFL competitions over the 2024-2029 cycle, announced IMG on 16/04/2024. Of the 1,059 EFL competition matches broadcast each season by the pay-TV operator…

Domain(s): Media
• Category(ies): Sponsors - Partners, Authorities, Digital, …
• Article # 322060
• Published on 17/04/24 at 11:35

2023-24 Champions League: a record 2.36 million viewers for Barça - PSG on Canal+ Foot

The second leg of the FC Barcelona (LALIGA EA Sports) - Paris Saint-Germain (Ligue 1 Uber Eats) 2023-24 Champions League quarter-final (1-4, 4-6 aggregate), drew an average of 2.36 million viewers, with a peak of nearly 2.8 million on the French pay-TV channel Canal+ Foot on Tuesday 16/04/2024…

Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 322033
• Published on 17/04/24 at 10:30

Paris 2024: "We use merchandising to promote the brand & fan experience" (P. Guiramand, Sporeo)

"We had already identified the Forum des Halles (Paris, 1^st arrondissement) as the heart of Paris 2024's first retail activation, long before Westfield (an Australian shopping centre chain belonging to the Unibail-Rodamco-Westfield Group) became an official supporter of the Games. What was needed…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Stadiums, …
• Article # 322026
• Published on 17/04/24 at 10:20

NBA regular season: a record attendance with an average of 18,324 spectators per game

The National Basketball Association posted an average attendance of 18,324 for the 2023-24 NBA regular season, "an all-time record," announced the North American league on 15/04/2024. The average attendance for the 2023-24 regular season thus exceeds that of the previous season, which stood at…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Authorities, …
• Article # 322000
• Published on 17/04/24 at 08:40