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©  Bayer 04 Leverkusen
2023-24 Bundesliga: Bayer 04 Leverkusen crowned German champions for the first time

Bayer 04 Leverkusen have been crowned 2023-24 Bundesliga champions after a 5-0 home win over SV Werder Bremen on Matchday 29 on 14/04/2024. They have 79 points in the table, 16 more than FC Bayern Munich and VfB Stuttgart, 2nd and 3rd respectively with 63 points each, who can no longer catch them…
Domain(s): Clubs
• Category(ies): Game - pitch
• Article # 321702
• Published on 15/04/24 at 10:00
©  D.R.
Paris 2024/Nike: kits for French athletes (FFF & FFBB) & other National Olympic Committees presented

At its "Nike On Air" event at the Palais Brongniart (Paris, 2nd arrondissement), the American group Nike presented the kits worn by athletes from its federations under contract, as well as a number of "new products" for the Paris 2024 Olympic and Paralympic Games on 11/04/2024. This…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication, …
• Article # 321699
• Published on 15/04/24 at 09:20
©  D.R.
Investment: Raphaël Varane joins private equity fund SLAM, co-founded by TRAIL

Raphaël Varane (Manchester United FC, Premier League) has invested in the SLAM private equity fund specialised in sport, luxury goods, art and music, announced TRAIL, the investment company which co-founded SLAM (with French F1 driver Pierre Gasly) at the end of 2023, on 11/04/2024. The…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding
• Article # 321695
• Published on 15/04/24 at 08:40
©  FOM
Formula 1 2025 calendar: 24 Grands Prix organised, starting in Australia from 14 to 16/03/2025

24 Grands Prix are on the programme for the 2025 season of the FIA Formula 1 World Championship, the same record number of races contested in 2024, according to the Fédération Internationale de l'Automobile and Formula One Group on 12/04/2023. All the Grands Prix offered in 2025 are the same as in…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Marketing - Communication
• Article # 321658
• Published on 12/04/24 at 17:10
©  Southampton FC
Southampton FC: Puma succeeds Hummel as equipment supplier for the next 4 seasons until 2027-28

The German sports equipment manufacturer Puma has become the equipment supplier of Southampton FC (Sky Bet Championship) as part of a "four-year deal from 2024-25," announced the club on 10/04/2023. "The deal will see the sportswear giant provide bespoke playing kits for all teams within the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Game - pitch, …
• Article # 321583
• Published on 12/04/24 at 17:00
©  Borussia Dortmund
Borussia Dortmund: two matches including one in Japan during the club's "Asia Tour" in July 2024

Borussia Dortmund (Bundesliga) will play two friendly matches during its Asia Tour in July 2024, announced the club on 12/04/2024. As part of this tour, scheduled from 19 to 25/07, the club's first team will take on Cerezo Osaka (Meiji Yasuda J1 League), home of former BVB player Shinji Kagawa…
Domain(s): Clubs
• Category(ies): International development, Game - pitch, Marketing - Communication, …
• Article # 321643
• Published on 12/04/24 at 16:40
©  Newcastle United FC
Newcastle United FC: a haptic shirt that reproduces the stadium atmosphere for hearing-impaired fans

Newcastle United FC (Premier League) has developed "haptic shirts" that will use built-in sensors to emit vibrations synchronised in real time with the sounds heard in the stadium, so that hearing-impaired supporters can feel the atmosphere at St James' Park (52,305 capacity), according to the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 321635
• Published on 12/04/24 at 16:20
©  D.R.
Weekly News Extra (08-12/04/2024)

• The Ligue de Football Professionnel has reached the 40 million followers mark on social networks in April 2024, after reaching the 30 million mark in March 2023 for its French and international accounts. • Nike has become the equipment supplier of the Uruguayan national team for the Copa…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 321627
• Published on 12/04/24 at 16:00
©  AC Milan
AC Milan: launch of the “Club 1899 Front Row Experience” hospitality offer at the side of the pitch

AC Milan (Serie A TIM) has launched a pitch-side hospitality offer at the San Siro (Milan, ITA) called the "Club 1899 Front Row Experience", announced the club on 12/04/2024. The offer, which is "a first-ever for a top European club" includes 14 seats per match. It includes a pitch-side seat in…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 321615
• Published on 12/04/24 at 15:50
©  RCD Mallorca
RCD Mallorca: partnership with PreZero to make Son Moix "the first zero waste stadium in Spain"

RCD Mallorca (LALIGA EA Sports) is aiming to make the Estadi Mallorca Son Moix the "first zero waste stadium in Spain" in collaboration with German waste management company PreZero (Schwartz Group), announced the club on 11/04/2024. The brand will become an official partner (third level) of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Sponsors - Partners, …
• Article # 321575
• Published on 12/04/24 at 15:30