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©  D.R.
Paris 2024: "We use merchandising to promote the brand & fan experience" (P. Guiramand, Sporeo)

"We had already identified the Forum des Halles (Paris, 1st arrondissement) as the heart of Paris 2024's first retail activation, long before Westfield (an Australian shopping centre chain belonging to the Unibail-Rodamco-Westfield Group) became an official supporter of the Games. What was needed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Stadiums, …
• Article # 322026
• Published on 17/04/24 at 10:20
©  San Antonio Spurs / X
NBA regular season: a record attendance with an average of 18,324 spectators per game

The National Basketball Association posted an average attendance of 18,324 for the 2023-24 NBA regular season, "an all-time record," announced the North American league on 15/04/2024. The average attendance for the 2023-24 regular season thus exceeds that of the previous season, which stood at…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Authorities, …
• Article # 322000
• Published on 17/04/24 at 08:40
©  FCB
2023-24 Champions League: FC Barcelona - Paris Saint-Germain (quarter-final, 2nd leg, 16/04/2024)

With a brand valued at €1.37bn in June 2023 by the American company Brand Finance, FC Barcelona (LALIGA EA Sports) are in 3rd place in the "Football 50 2023" ranking by the strategy and brand valuation consultancy, while Paris Saint-Germain (Ligue 1 Uber Eats) are in 6th place, as the two clubs…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Social Networks, …
• Article # 321983
• Published on 16/04/24 at 16:50
©  UEFA
UEFA: Disney+ to broadcast Europa League & Conference League in Denmark & Sweden (2024-2027)

The Walt Disney Company has acquired exclusive broadcasting rights in Denmark and Sweden to the Europa League and Europa Conference League (renamed simply "Conference League" from 2024-25) for the 2024-2027 cycle, announced the American media and entertainment conglomerate on 16/04/2024. The…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 321945
• Published on 16/04/24 at 15:00
©  France 2
Olympics: "The only event that brings the world together in peaceful competition" (T. Bach, IOC)

"The Olympic Games are the only event that brings the entire world together in peaceful competition. The Olympic athletes send this powerful message: yes, it is possible to compete fiercely against each other and at the same time live peacefully together under one roof. The athletes will shine and…
Domain(s): Public Authorities & Regulations
• Category(ies): Geopolitics, Authorities, Marketing - Communication, …
• Article # 321943
• Published on 16/04/24 at 14:51
©  LALIGA
LALIGA: Keegan Pierce (USA) appointed as director of international relations for the Spanish league

The American Keegan Pierce, currently managing director for the UK and Ireland at LALIGA's office in London (ENG), has also been appointed director of international relations for the Spanish League, announced the latter on 16/04/2024. "In this newly created role, Pierce will direct LALIGA's…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Governance, International development, …
• Article # 321905
• Published on 16/04/24 at 13:00
©  FC Inter Milan
2023-24 Serie A TIM: attendance for Matchday 32 (31,669 spectators on average per game)

Matchday 32 of the 2023-24 Serie A TIM season drew an average of 31,669 spectators per game from Friday 12 to Monday 15/04/2024. The average stadium fill rate was 79%. FC Inter Milan - Cagliari Calcio (2-2), on Sunday 14/04 (kick-off at 20:45 CET), was the match that posted the best…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Authorities, …
• Article # 321903
• Published on 16/04/24 at 12:25
©  WHUFC
2023-24 Premier League: attendance for Matchday 33 (37,616 spectators on average per game)

Matchday 33 of the 2023-24 Premier League season drew an average of 37,616 spectators per game from Saturday 13 to Monday 15/04/2024. The average stadium fill rate was 98.5%. West Ham United FC - Fulham FC (0-2), on Sunday 14/04 (kick-off at 14:00 local time, 15:00 CET), was the match that…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Authorities, …
• Article # 321896
• Published on 16/04/24 at 11:30
©  Comité olympique hellénique
Paris 2024: Torch to be lit in Greece (16/04), crossing aboard the Belem, arrival in Marseille 08/05

The Paris 2024 COJOP, the City of Marseille, the Aix-Marseille-Provence Metropolitan Area, the Bouches-du-Rhône Department and the Southern Region have presented the arrangements for the arrival of the Olympic Torch in the Old Port of Marseille, scheduled for 08/05/2024. This presentation…
Domain(s): Public Authorities & Regulations
• Category(ies): Investment - Shareholding, Olympics, Stadiums
• Article # 321887
• Published on 16/04/24 at 10:40
©  Club Atlético de Madrid
2023-24 LALIGA EA Sports: attendance for Matchday 31 (30,033 spectators on average per game)

Matchday 31 of the 2023-24 LALIGA EA Sports season drew an average of 30,033 spectators per game, from Friday 12 to Monday 15/04/2024. The average stadium fill rate was 84%. Club Atlético de Madrid - Girona FC (3-1), on Saturday 13/04 (kick-off at 14:00 CET) was the match that posted the best…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 321856
• Published on 16/04/24 at 09:20